These include identifying your objective, customer, and sampling techniques. Plus, you have to figure out your approach and how you will monitor the campaign. First, though, you need to make sure that you are prepared to launch such a campaign.

Sampling works best for a new or improved product. It allows you to introduce the product and get feedback from consumers quickly. The technique is also effective when introducing a different use for an established product or to reach new geographic areas. Before you begin a campaign, you have to make sure your target market has adequate access to your product.

You may need to takes steps to push it to the areas where you will run the campaign. You must ensure there is enough product for the demand that will occur after your sampling event.

If you are reaching the right consumer, they will seek your product out and be turned off if it is not immediately available to purchase. So, make sure distribution channels are ready. Identifying the ideal customer and the best way to deliver your sample are important first steps in deciding your sampling approach.

The term psychographics is used to identify the demographic group that buys a product and the things that influence their behavior to make them want a product. You need to figure this out. This will give you the optimum environment and most solid message for your sample delivery.

When sourcing sampling companies or agencies for your campaign, provide them with the psychographic profiles of your target consumer segments. This will assist them in recommending a strategy for your campaign.

Sample delivery methods include special events, in-store or near store distribution, newspaper or magazine inserts, and direct mail. Samples may also come as on-pack promotions, such as a sample of toothpaste fastened to a mouthwash brand, or as near-pack promotions, such as the free sample of laundry detergent that comes with a new washing machine purchase.

Sample distribution through a related industry partner is also effective and cost-efficient. Recently, I received a free sample of a new moisturizing cream from the receptionist at the dermatologist office along with a coupon for repurchase. This is a great example of getting the product into the hands of a consumer who has a need and is in the frame of mind to appreciate its value.

The expense of getting your product into the hands of your ideal customer is something you can greatly control through your choice of distribution method. For example, hiring a team of people to hand deliver a sample at a special event will be more expensive than delivering the sample in a direct mail campaign.

You still need to choose the distribution method carefully, not just considering the cost. It also depends on the type of product and the consumer psychographics. Direct mail is among the most efficient ways to deliver a free sample Establishing metrics for direct mail campaigns allow you to test demographic lists, their response to the different marketing copy, and the results of subsequent direct mail or other promotional offers.

On the opposite end of the spectrum, event or special venue sampling is expensive, but the impact you can make with your presentation offsets the cost.

Smart marketers have also been using the influence of social media. Identifying target customers who are social media influencers and providing them with product samples to experience is a great way to organically grow.

You only have to give out a handful of samples, but the marketing effects are wide-reaching. Marketing analytics is important to measure the effects of your product sampling campaign. Our Contributors About Jim Porter About Us.

Add to Cart. The sample kit includes: The Stress Testing Card: paper card stock or plastic Hold your thumb on the stress test card and the colors tell you how stressed you are. Free Promotional Sample Stress Kit Terms: To be eligible for a free Promotional Sample Stress Kit, Participants must: Provide a valid company name and website.

Register with a shipping address in the US Register with their company email address. Confirm satisfaction of eligibility requirements and shipping address with a StressStop representative by phone.

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Our Contributors About Jim Porter About Us. Add to Cart. The sample kit includes: The Stress Testing Card: paper card stock or plastic Hold your thumb on the stress test card and the colors tell you how stressed you are.

Free Promotional Sample Stress Kit Terms: To be eligible for a free Promotional Sample Stress Kit, Participants must: Provide a valid company name and website. Register with a shipping address in the US Register with their company email address.

Confirm satisfaction of eligibility requirements and shipping address with a StressStop representative by phone. Customer Reviews. Eye Pillow No reviews. They offer a great selection of promotional and personalized products.

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A few things to know: Remember to be patient, samples may take 2 to 8 weeks to arrive in the mail and they are shipped directly from the manufacturer, not Freeflys.

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