Check your account  when we email you to see if we have new samples for you! Check your account regularly for new offers! Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Sampler for business. Sampler for business Hello! There are no samples over there 😱 If you're a brand looking to distribute offers to your target audience, you're headed to the right place! Meet the ultimate product experience platform Sampler helps you discover new products from the comfort of your own home.

Want to try samples? Sign up Are you a brand? How it works Getting free samples you'll actually love is easy! You can simply put it in their shopping bag during the checkout process.

You might run specials where you give customers a free sample when they buy a certain product or spend a certain amount. This gets customers to spend more now, and encourages them to spend again later. You can also try to build your email list by offering a free sample. When people give you their email, you can mail them a sample item.

Or, you might be able to email them an ebook that is related to your products. Service businesses can add free samples to their small business marketing ideas , too.

You can give away a free service in the hopes that the customer will continue the service. For example, you might give away a one-time lawn mowing service. Then you can follow up with the customer to schedule paid services. You might also give away one service when a customer buys another.

For example, if a customer pays for a haircut, you might give away a manicure. The customer might then purchase future manicures. Skip to content Most popular blog categories Blog Home Accounting Tips Payroll Tips Accountant Professionals Tips.

Why you should use free sample marketing Free sample marketing is good for: Introducing a new product or service Increasing loyalty among existing customers Introducing your product or service to people who are unfamiliar with your brand Expanding customer knowledge about your offerings Samples can make customers feel like they need to reciprocate.

Business that can give free samples Most businesses can find a way to offer free samples. How to give away samples How you give away free samples will differ based on what your business is like.

Brick-and-mortar businesses Here are in-store sampling ideas products. Online businesses Here are product sampling ideas for online businesses. Ready to get started with your own great social media campaign? Social media is a powerful communication tool for brands. After all, platforms like TikTok, Facebook, Instagram, Twitter, Pinterest, Youtube, and LinkedIn are where people spend an average of minutes a day.

If you have a message to get out into the world, this is a great place to spread it. As opposed to more traditional advertising and marketing methods like radio spots, print ads or television commercials , social media marketing campaigns allow brands to interact and engage with a highly targeted audience , and then measure the results of that campaign in incredible detail via social media analytics.

When done right, social media campaigns can be an effective and inexpensive way to raise awareness or increase sales with your target audience and maybe even earn some customer loyalty along the way.

Your campaign budget can be as spendy or as scrimpy as you want it to be. to spare. Read a guide to creating engaging content , get your hands on some free stock photography or free graphic design tools. Of course, for those who are short on time or skills, there are ways to invest in help for your big social media campaign, too.

You might hire someone to take original photos or handle community management. You might sponsor an influencer to help spread your message to a new audience. Or, you might consider budgeting for social media ads or boosting a post. To pitch a social media campaign to a client, you first need to identify your audience and the goals you want to achieve with your campaign, i.

Be open to feedback and prepare yourself for questions. Sometimes pitching a campaign idea is just the start of a brainstorm that can lead to an even better campaign idea. Tracking the success of your social media campaign starts with defining what your goal is. For instance, if the goal of your campaign is to get tons of website traffic, measuring your likes might not be relevant.

Alternatively, if your goal is to rack up followers on TikTok, then that follower count is your golden ticket. All of the major social media channels have their own in-app insights tool.

With Analytics, you can review your data at a glance or schedule regular custom reports. Drag-and-drop tiles with the metrics of your choice to create your own flexible, interactive interface that exports in whatever file format your heart desires. Pro tip: If you want to nerd out on the numbers even more, consider Hootsuite Advanced Analytics available as an add-on for Business and Enterprise plan users.

The tool measures organic and paid content metrics for Facebook, Instagram, Twitter, and LinkedIn, and organic content metrics on Pinterest and YouTube, and calculates ROI across channels and campaigns. Request a demo. Find a more detailed guide to social media analytics here. Happy campaign trails to you, friends.

Use Hootsuite to manage your next social media campaign. From a single dashboard, you can schedule and publish posts across networks, engage the audience, and measure results. Try it free today. Get Started. Do it better with Hootsuite , the all-in-one social media tool.

Stay on top of things, grow, and beat the competition. Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications. She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell.

Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor. With risk comes reward — especially if you stay true to your brand voice and purpose. Let these brand comebacks inspire your next tweet.

Having the right social media management tools will save you a ton of time, effort, and money on social media.

Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

Free sample campaigns - There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items. Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages.

So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot.

It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store.

Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started. Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish.

The Bazaar Voice. Search the blog. Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy. Laura Staples-Otis Director of Product Marketing for Content Acquisition.

July 20, Ready to talk to us? Get started. Chapters: What is product sampling? When should you launch a product sampling campaign? What is product sampling? Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt.

Sampler packs include small or trial-size products. If the customer likes the sample, they are more likely to buy the product at full size. Limited time samples are free only for a specific amount of time, such as three days, a week, etc. This adds excitement and plays to the psychological fear of missing out FOMO.

Virtual sampling is when consumers are able to try out a product online without visiting a store or receiving something in the mail.

This type of product sampling campaign relies on technology like an app or artificial intelligence. You have a high-quality, effective product ready for people to test.

A bad product will be all the more maligned by product sampling. Your budget can handle sampling costs. This includes the cost of the samples as well as shipping, handling, staffing, and marketing. Note: CashBack Sampling alleviates a lot of this cost. You need increased brand awareness for an existing product.

Just make sure expansion is feasible for you based on your current business model. You have a new product to launch. Product sampling will help with product development, as well as create some additional buzz.

People who sample your product and love it are more likely to buy it, tell their friends, and even create shareable content about it.

Why you should launch a product sampling campaign Product sampling helps brands boost feedback, conversion rates, positive reviews, and social content for both small and enterprise brands alike. Get valuable product feedback Product sampling is also a way to connect with and get feedback from your audience.

Boost sales and conversion rates Sampling a product makes customers want to buy it. Supercharge your social content You probably already know that social content is an important way to reach consumers.

A great way to collect this valuable UGC is to employ product sampling. Product development is essential if you want to produce quality products, and product sampling can help you iron out the kinks. Bazaarvoice Sampling can make this even better by enabling you to customize, conceptualize, and receive actionable feedback from all of your product sampling campaigns.

Core SKU support helps brands collect UGC on an ongoing basis. But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years. It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders. If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have.

Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions?

The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand.

It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better.

She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend. I have to say, I'm a sucker for GIFs.

They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox.

But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy.

Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place. It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing.

Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out.

This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Internet providers and bad weather are natural enemies.

You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.

Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years.

To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world.

This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops.

Spotify is the king of personalization Spotify Wrapped, anyone? First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session. If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US. Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign.

Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product.

Additionally, choose the ideal time to launch your product.

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