There are multiple types of limited-time offers out here. Limited-time offers are a great way to boost sales and create customer loyalty. Which limited-time offers you can utilize?

You can use urgency and scarcity to get people to convert under a limited-time special offer. By promising that the offer will expire soon or that supplies are limited, you motivate your customers to act. The benefits of using urgency and scarcity are obvious. When your offer is time-sensitive, you can use urgency to set a deadline.

If no deadline is offered, customers may wait before acting on your offer. Countdown timers give prospective customers a sense of urgency, and they act fast due to fear of missing out. Countdown timers are an excellent way to encourage customers to buy before the sale ends.

As the name suggests, the offer has a countdown timer. Knowing that the time is ticking down, they rush to buy from you before your limited-time offer expires. These offers are only available for a limited time, after which they will be withdrawn. The image above shows a variety of offers.

Each offer has a different campaign for each product type. This way, you can show all your campaigns to your prospective customers and give a sense of urgency to each of the product types.

If you want to promote your site in order to get more sales, you may want to check out the benefits of a sitewide discount. You can add the offer to your website slider, like the Ahava example shown, or you can add the offer anywhere on your landing page.

A landing page is a page on your website where visitors land when they click on a link from a source other than your home page, such as an advertisement or search engine. This type of offer is also a very effective way of marketing for the customers.

Therefore it is their only chance! The main point is that the offer type implies scarcity, and people feel they can miss the product any second. People are more likely to grab the opportunity of getting a good offer product when they see it is available for a limited time. One example shown is from Amazon , showing there are only 4 items left in stock.

First-time purchase offers are designed to lure new customers who have never made a purchase at your store. This powerful technique is one of the most effective tactics to drive conversions on your ecommerce site.

The store is about to close, so you decide to think about it and come back tomorrow. The special ends tonight. What do you do?

Chances are good the limited time promotion would swing you from prospect to buyer in a hurry. Best Buy nudged you toward a decision by instilling a sense of urgency with their limited time offer. A limited time offer is a time-bound promotional deal. They usually take the form of sales, discount codes, free gifts, exclusive products, or anything else that is only available for a specific period of time.

These are simple, but powerful tools to turn undecided buyers into customers. Limited time offers rely on the principle of scarcity marketing. This concept was coined by Dr. Robert Cialdini. It states that as a product or service becomes more difficult to obtain, the more valuable it becomes to potential buyers.

Scarcity stretches both ends of the formula by exhibiting a limited supply while simultaneously cultivating demand. Basically, when something is limited, our brains tell us to get it now before we miss out.

To get a better feel for how well limited time offers work, consider one of the best examples: Black Friday. The concept worked so well, marketers came up with another limited time deal extravaganza: Cyber Monday.

Together, those days kick off the month-long shopping sprint that traditionally brings in about a third of annual retail sales.

The presents have all been opened. Typically a good Black Friday deal couples a powerful promotion with a clear time limit. You probably see a lot of these around the holidays.

Attention-grabbing colors and countdown timers can further stimulates urgency. This can work in some cases.

What stands out about this example, is the free gift with purchase. The ecommerce marketplace, Etsy, heavily relies on scarcity marketing to sell products.

Some offers come with their own natural time limits. Take this ad for instance. However, using the numbers and focusing on the hours, the company enhances the feeling of urgency. On the other hand, they make a compromise on the urgency by extending the sale. Running a free shipping offer that only lasts for minutes, the company takes a riskier approach to urgency….

If you also want to be creative in your email campaigns, but still be on the safe side, try running an offer that is valid for a hyper-specific period, like 37 hours. A limited-time discount is undoubtedly an effective incentive—as long as your prospects know what to buy. But would they be motivated enough to visit your site AND make a purchase?

Your limited-time offer emails are the perfect places to guide your subscribers for better buying decisions. Take a look at this email Rikke got from Colourpop :. So far, this bright-colored email looks like any other promotional email. Colourpop gives you an exclusive code and invites you to claim your VIP deal with the CTA button.

As you scroll down, it gets interesting. Colourpop knows that many of us start shopping from the bestsellers section thanks to social proof. This is a smart way to subtly promote your top products and increase conversions from your limited-time offers. So far we covered how you can promote your limited-time offers with website popups and email mar keting.

The next question is, what do you do when your offer ends? Forever 21 has a creative solution to this problem. And they turn their frustration into an advantage:. When you open one of their promotional emails too late, they inform you that you missed the offer.

And to make things easier for you, they send a calendar invite in the email. ics file, you can add this event to your calendar:.

This way, Forever 21 not only stays on top-of-mind but also sneaks into your everyday life. For them, this means better conversions and higher revenue week by week.

These were the 10 best strategies that will help you make the most out of your limited-time offers. Test the ones that fit your store and your budget the best and combine them in your next sale campaign. Now that you know how to promote a limited-time offer on your site and in your emails, you can easily turn every day into Black Friday.

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A limited-time offer is a type of sales promotion that offers products and services in a special deal (such as a special price, discount, gift Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in The limited-time offer is highly time-sensitive where customers get 25% off until PM and thereafter the discount stands at 20%. This principle invokes loss

Limited time offers - 1. Promote Your Limited-Time Sale. Whether you're throwing a weekend-long sale or a discount code valid for 24 hours, a well-timed popup can A limited-time offer is a type of sales promotion that offers products and services in a special deal (such as a special price, discount, gift Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in The limited-time offer is highly time-sensitive where customers get 25% off until PM and thereafter the discount stands at 20%. This principle invokes loss

Even loyal customers love time-limited sales. In the best of cases, clever timing can get customers into the habit of buying from your store regularly. People respond very well to exclusive offers because they feel like they are one of the privileged few who get access to the deal.

In addition, this is one of the effective methods of lead nurturing. One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment.

This is because a time-sensitive offer encourages customers to take immediate action—leading people to move their mouse away from the exit button and towards the checkout process. This means more sales for your business.

Here are some ways that you can apply these powerful tools to your business:. Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase.

For example, 1 Body uses an exit-intent popup that offers free shipping specifically when customers are about to abandon their carts. You would only take on the added expense of offering free shipping at the time that a customer needs a final push to make the decision and complete a purchase.

This would not affect customers who want to move directly to the checkout page. The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for.

Sending out free samples and products also helps with customer retention. People feel valued and like the opportunity to try out products that they may end up loving and then decide to buy in the future. The addition of a countdown timer is a great way to get customers to act fast.

The sight of a timer ticking down, second by second, is one of the best psychological triggers that can be used to create a sense of urgency. Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date.

The Halloween Giveaway in the example below is over once the calendar passes October 31st. When you consider the huge interest that customers have during certain holidays Christmas and Black Friday —the two biggest , you can see why seasonal sales can generate tons of revenue.

The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists. The fact that the upcoming sale will be for a short period of time, means that prospective customers will plan ahead for it.

Here are some effective templates that can help you clear out the inventory you want to sell. You can use them to display your most exciting limited-edition products. Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel.

Limited-time offers for first purchases are a great way to ensure that more visitors make it from your landing page to your checkout process. You can also take advantage of your limited-time promotion by getting visitors to join your email list.

That way, you can send them future offers as well. Pro Tip: Always use a branded business email address like john yourbrand.

com to share these promotional offers with your email lists. So that your email does not end up in a spam folder, you also get higher open rates. Choose to run your campaign from any time period, ranging from just a few hours to a full hour period.

Best Buy became famous for their daily deals because they showcase a large discount on a different product each day.

Sticky bars are a great tool for promoting your limited-time offers across your entire site. If you want more customers to make it all the way through your conversion funnel, a limited-time offer is one of the best ways to guide them along.

Why not try out one of the limited-time offer popup templates on your site and drive sales now? Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue.

Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales. BY TYPE. BY GOAL. BY BUSINESS PROFILE.

ON DEMAND. Why run limited-time offers? What is a limited-time offer? Helps boost customer loyalty Even loyal customers love time-limited sales.

It can decrease your cart abandonment rate One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. Sure, they want the deal, but are they willing to jump through hoops or try to understand your system in order to get it?

Start by designing a simple offer, and then write the offer in the simplest terms you can. Make it easy for people to take advantage of your offer without too much effort on their part.

For example, limited-time offers coupled with limited inventory drives huge interest. Furthermore, this degrades the credibility of future offers. The same goes for the timing of your offer.

If you say your offer ends at midnight, it should end at midnight. You also have to be honest when differentiating your offer from previous ones.

Likewise, if you say everything is on sale, then everything better be on sale. Many will abandon your site altogether. American Eagle made this grave mistake one holiday season. Second, their offer date is defined. This deal on body cream is only available today.

Holy cow! You better buy these now! Third, they have an action-based CTA. Fourth, their discount wording is simple and brief. Today, you can get a deal on select body creams. You will win at gift-giving.

The end. And finally, they are honest. They tell you right up front that only select body creams are on sale and you can only buy 15 at a time. They also let you know that you have to show an email to get the deal in stores, which probably means you have to sign up for their email list.

This is a pretty good template for your limited-time special offer. Limited-time offers are a smart marketing move. Use the tips above to write limited-time offer copy that will convince customers to act fast, without losing their trust or long-term loyalty.

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What Is a Limited-Time Offer? The While-Supplies-Last Offer The limited-supply offer is a classic technique used a lot by makeup and fragrance companies, particularly around the holidays. The One-Time Offer A one-time offer creates the biggest sense of FOMO fear of missing out.

Draw Attention to New Experiences People want to try new things. Use a Benefit-Based Call to Action Call Now! Keep Your Offer Simple and Brief Your offer should highlight only those points that will get your audience to act, like the benefit and the deadline.

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