Summer is a historically slow season in the retail world. Christmas in July began as a European tradition. During blistering summer days, people longed for the gift-giving holiday spirit. Christmas in July quickly morphed into a retail holiday, and companies started imitating festivities and extending deep discounts generally reserved for the holiday season.

When running a Christmas in July promo for one ecommerce client, we planned a two-day sale with the highest discount we had ever offered. Cashback incentives provide customers with a reward for their purchases, making the overall cost feel lower.

By offering a percentage of the purchase amount as cashback or store credits, you encourage customers to complete their transaction.

Customers appreciate the feeling of getting something back and are more likely to return for future purchases. Loyalty programs are designed to reward customers for their engagement and repeat purchases. Implement a tiered loyalty program where customers earn points based on their purchases, which can be redeemed for discounts, exclusive offers, or even free products.

Hot Tip: Consider offering double or triple points during promotional periods to incentivize customers to spend more and accelerate their progress in the loyalty program. Humans are curious by nature. Using smart calls-to-action CTAs and modules, you can assign different discount amounts to potential customers based on their purchase history or behavior.

Once you get those customers to your website, they're already one step closer to making a purchase. We planned a mystery sale for one ecommerce client using smart CTAs.

We calculated the discounts based on this formula:. Each contact that visited the site saw a personalized banner that revealed their discount amount.

At Human, we can help you use smart CTAs to personalize your promotions and maximize your net profit. See how Human can grow your ecommerce business through email marketing. Product bundles allow customers to enjoy multiple items at a discounted price. By combining your best-selling or related products into attractive bundles, you provide added value and encourage customers to increase their average order value.

For example, bundle complementary skincare products or create curated gift sets for special occasions. Social proof, such as customer reviews, testimonials, and user-generated content UGC , is a powerful tool for building trust and credibility.

Display detailed reviews and ratings prominently on your website to showcase the positive experiences of previous customers. You should also encourage customers to share their own reviews and experiences to beef up your social proof content and persuade potential buyers.

Did you know that, in , global email sending volumes reached all-time highs on both Black Friday and Cyber Monday? Brick-and-mortar retailers like Walmart are already using this tactic to extend their sales and increase revenue. You might be hesitant to promote your deepest discount early, as it can potentially cannibalize your actual Black Friday and Cyber Monday profits.

However, when we run this promotion for our clients, we continue to see record-breaking revenue days on Black Friday and Cyber Monday. Discover more hacks for increasing your Black Friday and Cyber Monday revenue with these Black Friday and Cyber Monday Ecommerce Ideas.

Collaborative contests with other brands can be a gamer changer when it comes to expanding your reach and engaging a wider audience. Try partnering with complementary businesses; you can create joint promotions or giveaways that encourage people to follow, tag friends, and engage with your brand on social media.

These contests can go a long way in generating user-generated content, increasing brand exposure, and attracting new customers. Offer discounts, store credits, or other rewards to both the referrer and the referred customer when a successful referral is made. This not only drives customer acquisition but also taps into the power of word-of-mouth marketing, since customers are more likely to trust recommendations from people they know.

Aim to continue promotions outside of Christmas in December. Coming up with unique holiday promotion ideas for your online store can be tricky, but there are other ways to sneak in some extra promotions before the year ends.

These early promos allow you to fit in another promotion right before Christmas, during a time when there's a little less competition for inbox space. Encourage customers to sign up for your newsletter by offering a discount or exclusive offer as a reward. This helps you build your email list, which becomes a valuable marketing channel to communicate promotions, product updates and personalized offers.

Pre-order campaigns generate buzz and excitement for upcoming products or limited editions. Give customers a chance to secure their purchase in advance, often at a discounted price or with exclusive perks.

This promo type not only helps you gauge demand and plan inventory, but it also creates a sense of exclusivity for customers who want to be among the first to own the latest products. Run special promotions a few weeks in advance, encouraging customers to shop in preparation for a holiday.

Customers will have enough time to purchase your products as gifts or for themselves , so they arrive on time for a holiday or major event.

Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone. Set specific time frames for discounts, free shipping or exclusive deals to create a "now or never" mentality.

Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales! Building suspense for an offer is a great way to evoke curiosity among customers.

This is what American Eagle does too! When they send offers to their subscribers via emails, their subject line simply reads:.

Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present. Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving!

You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders. So every time current customers refer you to a friend, you offer them discounts. This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc.

Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic. It is generally associated with an ID. They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc.

You can offer such deals all year round like Apple, or limit it only for certain occasions. The choice is all yours! Read more: 15 Sales Tactics to Generate High-Quality Leads!

If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go! Since clearance sales are generally tagged along with discounted prices, customers love it just as much!

Check out this email sent by American Eagle for their clearance sale:. If a prospect wants to become a customer, you need to make sure their experience is fulfilling. The first-order discount is the impression you want to and should set! You can keep such a discount all year round as this will ensure a positive experience for every new customer.

Take a look at this example:. The online store may have several campaigns going on at the same time and it may make sense to keep them. A fairly common example is the offer of shipping fees in purchases above a certain value, even when this value is reached with the sum of the promotional products added to the cart.

Some examples of promotions are: · Immediate offers and discounts; · Vouchers and discount coupons; · Cumulative promotions; · Promotions with special conditions; · Loyalty programs. Here are some examples you can easily implement in your brand's e-commerce : 1.

Free shipping. Offer one product in the purchase of another. Offer of the lowest value product. Progressive Discounts. Promotions based on a special criterion. Promotions for regular customers. Discounts codes. Combined Promotions. Copied to clipboard.

Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Online sample promotions - 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

When it comes to coupons, all one needs to do is just type in a code and receive a significant discount. Coupons are especially good for things that are overstocked, or things that you can use as a foundation to sell other complementary products.

This coupon is also creating urgency for customers to take action. Giveaways are a simple way of creating awareness for your product while also rewarding customers or new prospects for being keen supporters of the business. All users had to do was select a chip flavor.

They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. And guess what? It worked like magic!

The campaign received about 3. They achieved over They create a sense of urgency for customers to buy now. You can organize flash sales every month, or annually.

Just get your social media channels on board with such flash sales, so that you can create even more buzz for it. Four words: Free shipping. Free returns. Exactly why free shipping is effective!

You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:.

If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that! The word free in itself does all the talking and entices customers.

Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales! Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too! When they send offers to their subscribers via emails, their subject line simply reads:.

Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present. Amusing technique, right? Customers will have enough time to purchase your products as gifts or for themselves , so they arrive on time for a holiday or major event.

Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone. Set specific time frames for discounts, free shipping or exclusive deals to create a "now or never" mentality.

Then, highlight the limited nature of the promo to motivate customers to take immediate action and make a purchase. BOGO promotions are a customer favorite. This strategy is great for promoting products people use or need to replenish regularly, and for introducing new items to customers.

For example, when a customer buys a certain product, they receive an additional item from the same brand as a free gift. Businesses are finding ways to profit from unconventional holidays, such as National Pizza Day or Talk Like a Pirate Day.

Crew, for example, ran a promotion on National Donut Day June 5th by serving complimentary donuts in all their stores. Fashion and donuts are pretty unrelated, but the free food was an excellent incentive to increase foot traffic in stores.

Check out the National Day Calendar to see all the quirky holidays you can use for your ecommerce promotions. Free shipping is a powerful incentive for customers who may be hesitant to complete their purchase because of additional shipping costs. Consider offering free shipping on all orders or for purchases above a certain value.

This strategy removes a potential barrier and shows customers the convenience and affordability of shopping online. Allow us to help you run your ecommerce email marketing campaigns and year-round promotions.

Whether you need guidance developing promotion calendars, creating emails, ads and website banners, or tracking and measuring promotion success, Human has you covered.

Topics: Ecommerce Marketing Conversion Rate Optimization CRO. Hey there! I'm Rochelle Willoughby, the Director of Acquisition and Monetization at Human. I hope you can learn from my experiences and take your marketing campaigns to the next level!

overview about us services contact us blog. July 26, Rochelle Willoughby. Table of Contents 20 Ecommerce Promotion Ideas 1.

Flash Sales Collaborative Contests 2. Exclusive Discounts for Subscribers Referral Programs 3. Cart Abandonment Recovery Christmas in July Newsletter Sign-Up Discount 5. Cashback Incentives Pre-Order Campaigns 6. Loyalty Programs Mystery Offers Limited-Time Offers 8. Product Bundles Buy One, Get One BOGO 9.

Social Proof Unofficial Holidays Flash Sales During a flash sale, ecommerce stores offer specific products for a limited time at a deep discount. Exclusive Discounts for Subscribers Providing exclusive discounts and promotions to subscribers creates a sense of belonging and encourages new sign-ups.

Cart Abandonment Recovery Cart abandonment is a common challenge for online retailers, but it also presents an opportunity to recover lost sales. Christmas in July Summer is a historically slow season in the retail world.

Cashback Incentives Cashback incentives provide customers with a reward for their purchases, making the overall cost feel lower. Loyalty Programs Loyalty programs are designed to reward customers for their engagement and repeat purchases.

Mystery Offers Humans are curious by nature. Product Bundles Product bundles allow customers to enjoy multiple items at a discounted price. Remember, creating a successful online business is all about trial and error.

Sign Up. eCommerce Marketing 7 min read Top 12 Types of Compelling Sales Promotions to Offer on Your Website. By Jimmy Rodriguez 0 Comments. This is where you and your online business can stand out. Product Discounts As one of the most effective types of sales promotions online to date, almost every eCommerce store has offered some type of product discount — and some offer these discounts constantly.

Buy X, Save X The famous BOGO sales still exist today, although some businesses are finding other creative ways to update this tried-and-true promotion. Reward Systems Creating a reward system for your customers is one of the best sales promotions you can employ, especially if your goal is to increase repeat purchases.

Coupons Because online stores exist virtually, utilizing coupons is easier than ever for your customers — and yourself.

Online Competitions One of the newer ways to attract customers, online competitions have skyrocketed in popularity thanks to social media and powerful influencers.

Price Matches Online consumers love to comparison shop. Free Samples If you have a lot of products in your store, or expensive products, free samples can be a great way to introduce customers to your goods. Automated Purchases Hands down the best way to ensure your customers come back is to set them up with automatic recurring orders.

The Importance of Knowing Your Business In order to make any sales promotion work well, you need to know your business inside and out. Leave a reply or comment below. Sign up for Marketing Tips. Inbound and outbound marketing are both powerful tools in their own right.

Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a Read More. They give people a chance to engage with brands they love while standing a chance to win exciting prizes.

As a result, knowing how to do a Inbound Marketing vs. Outbound Marketing for eCommerce. The eCommerce industry continues to grow rapidly.

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