On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback.

Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns.

Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented.

Think about how Costco has made sampling such an important part of the shopping experience for members. Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect.

This increases the chances that recipients become buyers. When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products.

The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content.

This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though.

On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option.

The process of engaging with creators one-on-one to send products is still time-consuming. Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:.

Offering samples of your products is a proven way to engage interested buyers and build brand loyalty. Anything you can do to make a strong first impression on shoppers is a plus.

Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale. If you're struggling to maximize your influencer marketing strategy in-house, Statusphere can help.

Unlike other platforms, we help brands earn guaranteed content. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology.

Want to see how our platform works? Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Traditional product sampling during COVID can be a little tricky.

It is clear that sample pouches really are effective, and many consumers thoroughly enjoy receiving them. THE BENEFITS OF A SAMPLING PROGRAM Sending out foil sample packets has been done for many years, by many companies, and that is because it works.

Here are some of the advantages of using a packaging manufacturer to create samples, along with a few more statistics from the USPS website: Highly-effective product advertising. The statistic from the USPS stating that product samples reach 70 million consumers quarterly shows that many companies use this method to market products to customers, and that is because it is proven to increase business and profit.

Sending out samples is proving the quality of your product and putting your name out among the consumers. Gain new customers. Sending out foil pouches or cosmetic packaging filled with your liquid products, gives people a chance to try what you are selling so they will want to purchase it.

By giving them a trial, they can try it for themselves and see why the product is worth their time. Customer retention. Send them sample packets and remind them what your company is all about.

Encourage brand recognition. Hiring a contract packing company gives you quality samples of your product, which will represent your brand. Sending your brand name and information to customer homes helps them to remember it later while they are shopping.

Get customers to your website. The web is an incredibly popular and effective way to advertise products and services in this modern age of technology and connectivity. You could include your website on the sample or in the accompanying information. When you put your name and contact information on flyers, postcards and samples, you are effectively putting your name in their hands.

You are not restricted to sending samples through the mail. The sample packages we provide can also be very useful in a physical marketing situation. In fact, in some of the data from info-now.

com, it states that men are more likely to use samples they receive in person. This sturdy foil packaging can be easily attached to sales sheets or informational material and handed out to potential customers.

Oftentimes, handout samples are distributed from booths or tables in a store or a marketing function such as a tradeshow. These are a great way to have face-to-face interaction with customers and give them something to take away.

You can get the marketing results you need by setting up a sampling program with us. SETTING-UP YOUR SAMPLING PROGRAM So now you know sampling really does have positive results for businesses and you have gotten familiar with some of the benefits associated with it.

Contact Us Today! Our sampling campaigns give community members a chance to share meaningful feedback.

Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.

Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once.

Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study.

The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business.

Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice.

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