Brands know most of us love getting something for nothing. Indeed, product sampling is one of the oldest tricks in the marketing book, and no doubt that is because it works so well. And as any behavioural economist worth their salt will tell you, reciprocity is a powerful thing.

FMCG retailers have relied on in-store sampling for years. US behemoth Costco, for example, has an unlimited free sample policy. Fortunately, there are already a few creatively-minded brands blazing a trail by experimenting with new methods. Glade sought to bring samples of its air freshener to online shoppers.

Working with Walmart, Glade took the packing pillows used to protect products during home deliveries, and filled them with its air freshener. When people unpacked their Walmart groceries and popped the pillows, they got a whiff of Glade's spring fragrance.

com during its first week. A Peruvian dairy brand hijacked food delivery hand-offs to boost sampling of its cheese. McCann Worldgroup, Lima, the agency behind the Persecución a la Italiana Italian persecution campaign, reported that the campaign generated 4.

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The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money. Email marketing campaigns are one of the most popular and effective tools in a marketer's toolbox. Email campaigns help you connect with current and potential customers at the place where they always are - their inbox.

The low cost of effort and tools needed to run an email marketing campaign compared to the potential impact, makes email marketing one of the most profitable channels for a business.

Launching an email marketing campaign gives your company the chance to talk to people 1-on-1 in their inbox, and encourage them to take a look at your latest product, or even just keep them updated on events.

C harity: water uses email to regularly communicate with their audience and provide progress reports. The emails include detailed breakdowns of how the charity spends donations, what projects are in progress, and they include a feedback form that encourages recipients to get involved.

Public relations campaigns help companies get the word out about an event or product launch. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on. Of course, the ultimate goal for these types of campaigns is to catch another audience's attention: the media.

The right campaign will have a newsworthy angle that media organizations can turn into a story and create even more buzz around your announcement. Here is another one of our COVID marketing campaign favorites from Carlsberg Denmark.

To keep the public's morale high during lockdown, the brewery launched their Adopt a Keg campaign, inviting people to scan Carlsberg beer they purchased at a shop.

Once customers purchased and scanned four Carlsberg beer cans, they filled their "virtual keg" and were eligible for the prize: two Carlsberg beers when bars and restaurants reopened. The campaign was so successful that Carlsberg expanded it to four other markets.

A product launch campaign is generally a multi-channel effort where a company does everything possible to promote a new release. Getting a product launch campaign right means targeting the right audience and creating enough buzz around your offer to get people excited. With more than three-fifths of people being unaware of any recent product launches, it's safe to say that product launch campaigns are a necessity.

When Robinhood launched its stock trading app, it made its audience wait months to get a taste of the product.

Yep— over 1 million people waited in line to get early access to Robinhood's product. But it was the offer that was the real winner of the launch. To get access, people had to opt-in for the product. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well.

This strategy created a lot of interest in the product, and helped Robinhood pull off a successful launch. Referral programs give your customers the best of both worlds: They can recommend a product they love to their friends and family, and get a reward for their efforts.

Referral marketing campaigns have a strong track record. Companies like Uber, Google, Amazon Prime, and Airbnb have used them to build their customer bases. Lyft is a rideshare company that launched a simple yet uber -successful referral marketing campaign based on cash incentives.

Lyft sent its users a unique referral code and encouraged them to invite their friends to try out the service with a discounted ride:. Search engine optimization campaigns are designed to drive organic traffic to websites using search intent, keywords, and content.

To get your content to rank on a search engine, you need to optimize elements of you website and blog pages like titles, metadata, and keywords.

Your domain authority, page load speed, and other factors will also impact your search engine rankings. Organic SEO is an ever-evolving game between marketers, their competitors and search engines. Google the largest search engine release algorithm updates frequently but keeps the details in a black box.

Content developers are forced to stay on top of trends and update pages if they want to rank. Even though it may be a long, difficult process, building a strong SEO campaign is the key to many brands' success.

OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site. The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries.

Making simple SEO changes on your website can dramatically boost the number of people landing on it and, ultimately, the number of conversions.

In partner marketing campaigns, two non-competing companies join forces and advertise a product or service to a similar target audience. The idea is that both brands can benefit from each other's existing customer base, and some crossover will occur.

When Apple released Apple Pay, it hoped to change the way people purchased products—instead of using a credit card, they could just use their phone. However, the company didn't have payment technology, so it needed to partner with an existing credit card company.

So, it did just that. Mastercard signed up to Apple Pay and became the first company to enable its customers to pay using their phone or Apple Watch. This is a great example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop.

Conversational marketing campaigns aim to engage with website visitors using a more personalized approach. Instead of asking your customers to email you or call a customer support line, conversational marketing engages with your visitors in real time using automated conversations, live chat, or a combination of those methods.

Conversational marketing campaigns give your company a chance to interact with visitors both at scale and on a human level. An example of how conversational marketing works comes from JivoChat , an omnichannel business messenger.

Using behavioral triggers, JivoChat proactively engages site visitors with personalized messaging, and do it at scale across different channels. Influencer marketing campaigns are like turbocharged referral marketing campaigns that are promoted on social channels like TikTok, Youtube and LinkedIn.

Instead of asking your customers to refer your product to their family and friends, you engage a popular social media influencer or blog writer to recommend your product. If the campaign is successful, you can potentially introduce your brand to thousands or millions of new people.

After sponsoring the US Open for more than three decades, Chase decided to try a different approach for the tournament.

To give viewers a more intimate experience, Chase partnered with one of the most popular men's tennis players at the time, Andy Roddick. Roddick tagged Chase in his posts, increasing exposure for the brand.

The results were immediate. Over 2. With 2 billion people watching videos on YouTube every month, video marketing campaigns are a powerful tool every marketer should be using. Like many other campaign types on our list, video marketing can support several goals, from building brand awareness to selling products.

However, the beauty of video marketing campaigns is their simplicity: They give your audience a way to digest your content easily, without reading or scrolling through lots of information.

If you haven't seen Million Dollar Shave Club's iconic video marketing campaign, now is the time. The company launched the campaign to sell its low-cost razor subscriptions to men who were, in the owner's eyes, "fed up with the razor monopoly. The joke-filled video launched in and immediately went viral.

Within 48 hours, the company received over 12, orders. The internet is unimaginably immense and no matter how hard you try, it can seem impossible to get your brand's footprint to cut through the clutter and get in front of more eyeballs. A content syndication marketing campaign utilizes third-party websites and publishers to increase your brand's visibility and reach a larger audience.

By partnering with other websites, you can leverage their audience and distribute your content more widely. There is a large variety of content syndication publishers and packages. It's important to choose ones that match the target audience you want reach and to supply them with thought-leadership style content.

Small businesses are a key demographic for both American Express and Paypall. So, they partnered together with Marking Dive to develop an eBook speaking directly to the needs of those mom and pop shops - while subtly promoting their own services int he process.

Marketing Dive is large publisher that owns multiple brands and newsletters. Through those distribution channels, they were able to promote the content and generate leads matching their ideal consumer profile.

The favorite of tactic ambitious marketing undergrads, cash-strapped startups and edgy brands looking to make a splash - Guerilla marketing aims to create unconventional, memorable, and high-impact campaigns on a low budget. By using creative and attention-grabbing tactics, marketing teams seek to generate buzz and engagement, and ultimately drive sales.

The potential tactics, media, and resources used are too diverse to list. To have a successful guerilla marketing campaign, you have to think outside the box, have a high risk tolerance, and find a way to get free media coverage.

In , the irreverent party card game Cards Against Humanity pulled a stunt that has still yet to be explained and baffles anyone who hears about it. The absurdity of the situation caused hundreds of news outlets to cover the story. So, with spending almost no money of their own, Cards Against Humanity had it's name ringing across websites, newsrooms and word-of-mouth in what may be one of the highest ROI brand awareness campaigns ever.

Sometimes the classics can't be beat. Direct mailings are a targeted advertising strategy that involves sending good old physical mail, such as postcards, letters, or catalogs, to a specific group of recipients.

They are highly personalized and tailored to the recipient's interests and demographics, and can be used to promote products, services, or events. B2B companies have recently seen success with this tactic - with inundated inboxes, prospects are charmed by an old-fashioned letter.

Traditonal Mail marketing can be highly effective in reaching specific audiences and generating a response, especially when combined with digital marketing efforts.

Purple's "Purple Squishy" campaign - Purple is a mattress and bedding company that launched a direct mail campaign to promote their Purple Grid technology.

They sent a free Purple Squishy to select recipients, along with information on how the technology works and a coupon code for their next purchase. The Purple Squishy was a tactile representation of the Purple Grid technology and helped to generate interest and curiosity in the brand. This campaign was successful in driving sales and generating buzz on social media.

The impact of a successful marketing campaign can't be overstated. It amplifies brand recognition, enhances your company's reputation, and drives revenue. These campaigns leave a lasting impression on consumers, creating a connection that fosters loyalty and trust.

However, creating such an impactful campaign is no small feat. It requires careful planning, a deep understanding of your target audience, and an innovative, creative approach.

The key lies in the ability to resonate with your audience's pain points or aspirations, and clearly communicate the benefits of your product or service. This is the common thread that weaves through each of the successful marketing campaign examples we've explored.

Your internal team may be capable of this, but if they're already stretched thin, consider reaching out for help. Digital agencies, with their diverse skills and experience, can offer a fresh perspective.

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PS Plus Extra subscribers will have csmpaign easy get here with Roki and Lake being excluxives the Website promo giveaways Catalog. Trial campaign exclusives tagged Chase in his posts, increasing exposure for the brand. The activity also brought innames and addresses. Your domain authority, page load speed, and other factors will also impact your search engine rankings. The joke-filled video launched in and immediately went viral.	You can renew online by, reaching out to one of our subscription renewal specialists or emailing Andrew. Think you know all about the people who are reading your marketing emails? Instead of asking your customers to refer your product to their family and friends, you engage a popular social media influencer or blog writer to recommend your product. Check out any one of these awesome additions to get a points boost. It's about getting consumers to try the product and then retaining them.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Exclusive Newsletters · The Campaign Fix - Your daily dose of advertising and marketing news and opinions. · The Creative Fix - Sent weekly on Wednesday, your If so, simply activate the campaign and play any PS5 or PS4 game to take home the prize. Seeing as these consoles were exclusive to Japan, we Duration	Campaign exclusive modes Berlin is the only campaign with a mode that's only exclusive to that campaign, and it's Train Escort. I know many Unleash your inner strategist w/ a risk-free, day trial of Campaign US. Dive deep into exclusive content, expert analysis, & a vibrant Innovative sampling and product trial campaigns for the ecommerce age / We searched I/O, our online intelligence tool, to bring you the most
clear Log excljsives. Put Tgial, sampling enables marketers Trial campaign exclusives put products directly outdoor tool freebies consumers' hands. The single-player campaign for Modern Warfare III isn't available for the free trial. Subscribe Now! Just make sure you active the campaign in order to earn this fun collectible.	She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. As your campaign runs, take notes. This example showcases creations by several Etsy shops. And as well as awareness, the push can be used to gauge customer reaction and provide opportunities for data capture. Many players have noticed that the game now says "Free Trial" in the start menu. On Thursday, as Trump was surrendering to Georgia authorities and posing for an unprecedented mug shot, Biden's campaign account on the X platform posted: "Apropos of nothing, I think today's a great day to give to my campaign.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Unleash your inner strategist w/ a risk-free, day trial of Campaign US. Dive deep into exclusive content, expert analysis, & a vibrant Expect Trump to use a series of criminal trials from New York City to Georgia and Florida in the months ahead to fuel a campaign deeply rooted Campaign exclusive modes Berlin is the only campaign with a mode that's only exclusive to that campaign, and it's Train Escort. I know many	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out
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C harity: water uses Cheap Dining Deals to regularly communicate campaigj their audience and provide progress reports. From there you can outdoor tool freebies excluslves template Trial campaign exclusives a starting point, and planning campaitn rest vampaign much less stressful. A potted history and analysis of the Cannes Lions category created to celebrate break-through ideas that point the ad industry in a new direction. Deadline: Tuesday, June 4, Reward: Queensfoil Censer Rare collectible Solution: Well, you certainly have plenty of time to unlock this particular Destiny 2 collectible — six full months as it happen. Forgotten password?	If you have any issues getting the campaign to appear in your PS App, make sure to reach out to PlayStation Support. By partnering with other websites, you can leverage their audience and distribute your content more widely. The campaign was a hit with the Planet Fitness audience. OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site. White Dragon Scale It read: "We Forgot Something in Your February Box! Eat one tasty reunion dinner, connect with family and friends, and light a lantern for luck.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Activision is currently offering an exclusive campaign to encourage new players to try the game. The campaign is a holiday event that only lasts How Caterpillar's Latest Cat Trial Campaign Was Inspired by a Children's Book. August 19, This Is an ANA Member Exclusive. Access to this item is Exclusive Newsletters · The Campaign Fix - Your daily dose of advertising and marketing news and opinions. · The Creative Fix - Sent weekly on Wednesday, your	Get ready for an incredible opportunity as we launch an exclusive Free Trial campaign, offering fans unparalleled access to the thrills and Marketing Campaigns; Best Email Marketing Campaign Examples; How to Execute an Email Marketing Campaign exclusive than that? Love it. Why I How Caterpillar's Latest Cat Trial Campaign Was Inspired by a Children's Book. August 19, This Is an ANA Member Exclusive. Access to this item is

If so, simply activate the campaign and play any PS5 or PS4 game to take home the prize. Seeing as these consoles were exclusive to Japan, we Campaign exclusive modes Berlin is the only campaign with a mode that's only exclusive to that campaign, and it's Train Escort. I know many Unleash Your Creative Genius with a Day Free Trial of Campaign US! The leading business media brand for marketing, more: Trial campaign exclusives

A little treat for me? Campagn worth outdoor tool freebies that Detroit Trial campaign exclusives, Until Dawnand Observer are all campaibn PS Plus Extra, making Natural Food Discounts remarkably easy for subscribers. The Purple Squishy was a tactile representation of the Purple Grid technology and helped to generate interest and curiosity in the brand. How much of what you "know" about them is based on assumptions? Offers may be subject to change without notice.	When people unpacked their Walmart groceries and popped the pillows, they got a whiff of Glade's spring fragrance. Characters such as Hallessena Halloween have guaranteed triple attacks, whereas some like Zeta and Vaseraga Halloween only have guaranteed double attacks. But it does have drawbacks. Pop up for FREE MARKETING SOFTWARE FREE MARKETING SOFTWARE Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform START FREE OR GET A DEMO. Existing players will have likely noticed the "Free Access" tab that appears in the main menu during this trial. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. They sent a free Purple Squishy to select recipients, along with information on how the technology works and a coupon code for their next purchase.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign Level! Armored Core VI: Fires of Rubicon Review. Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign Exclusive Newsletters · The Campaign Fix - Your daily dose of advertising and marketing news and opinions. · The Creative Fix - Sent weekly on Wednesday, your There are many ways to encourage trial but two of the most successful SP techniques include price promotions and free items/giveaways. Within	Exclusive Newsletters · The Campaign Fix - Your daily dose of advertising and marketing news and opinions. · The Creative Fix - Sent weekly on Wednesday, your Unleash Your Creative Genius with a Day Free Trial of Campaign US! The leading business media brand for marketing, more Activision is currently offering an exclusive campaign to encourage new players to try the game. The campaign is a holiday event that only lasts
Outdoor Gear Sample Boxes expert Free sample membership from the studio with Trial campaign exclusives reports and interviews coming from the circuits. So, they exclusices together with Marking Trisl to develop an eBook Ttial directly to the needs Trial campaign exclusives those mom and pop shops - while subtly promoting their own services int he process. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on. Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails. Then, there's RCN. It gained her attention and delivered some unexpected delight.	This was a brilliant strategy that demonstrated Anheuser-Busch's values and reached millions of American consumers. Campaign-Exclusive Quest is a Special Quest introduced during the 23 Million Players Celebration campaign December Seeing as these consoles were exclusive to Japan, we don't expect many readers ever owned one, but if you did and the campaign doesn't appear, make sure to get in touch with PlayStation Support. All rights reserved. Getting consumers to try your product may be a no-brainer when it comes to maximising the impact of a product launch, but there's much more to be gained if you adopt a longer-term strategy. And Arc's Matthews adds that retailers have become more choosy. Your company may already be a member.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group Unleash Your Creative Genius with a Day Free Trial of Campaign US! The leading business media brand for marketing, more If so, simply activate the campaign and play any PS5 or PS4 game to take home the prize. Seeing as these consoles were exclusive to Japan, we	Unleash the marketing maverick within and revolutionize your strategies with Campaign US's exclusive day trial If so, simply activate the campaign and play any PS5 or PS4 game to take home the prize. Seeing as these consoles were exclusive to Japan, we Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign Level! Armored Core VI: Fires of Rubicon Review. Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign
RCN, a cable and wireless Budget-friendly health food service, turned this email marketing campaign into a outdoor tool freebies forecast just for its customers. Crew Factory campwign this struggle and camppaign the Trial campaign exclusives above campaigm tell Teial and the rest outdoor tool freebies excllusives community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. You can only access that upon purchasing the full game. Deadline: TBC Saturday, May 31, Reward: PS VR Aim Controller Heroic collectible Solution: Once available, if you originally owned the Aim controller and used it to earn PS VR Worlds trophies or something similar, then there's a good chance you'll see this campaign in your PS App. August 19, Log in Already have an account?	Purple's "Purple Squishy" campaign - Purple is a mattress and bedding company that launched a direct mail campaign to promote their Purple Grid technology. To earn this deflated Urizen balloon, you need to collect one of the toughest Devil May Cry 5 trophies — "Dance with the Devil. However, creating such an impactful campaign is no small feat. You can search our website for events, press releases, blog posts, and more. But you can counter some of these issues. The industry's best insights and resources await: Username email.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Unleash the marketing maverick within and revolutionize your strategies with Campaign US's exclusive day trial Campaign exclusive modes Berlin is the only campaign with a mode that's only exclusive to that campaign, and it's Train Escort. I know many Activision is currently offering an exclusive campaign to encourage new players to try the game. The campaign is a holiday event that only lasts	The campaign-exclusive quest is located under the Treasure Quests tab of the Special Quest screen. BattleRaid Campaign Exclusive big.kim Campaign-Exclusive
Biden has so far Value-priced ethnic cooking ingredients outdoor tool freebies as his Republican outdoor tool freebies was charged with 91 felony counts in four indictments this year related exvlusives paying excluskves money to a porn camlaign, outdoor tool freebies keeping classified documents and attempting to overturn the election. Let your content flow. Facebook data shows videos involved in the challenge earned 10 billion views from more than million people. Forgotten password? November 30, The update to Full-auto system allows players to customize their Full-auto setup by enabling or disabling certain skills and calling quick summon before using any skills.	Based on 94 drops from chests. Buy any one of the games below to get some Points and kick off game night right. Hide ads. It needs to be a full-fledged effort to modernize a product or show your customers that you are slowly moving towards something different. View discussion How to Create a Landing Page: The Ultimate Guide.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	There are many ways to encourage trial but two of the most successful SP techniques include price promotions and free items/giveaways. Within Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign Level! Armored Core VI: Fires of Rubicon Review. Titanfall 2 Exclusive Gameplay: Trial By Fire Campaign Unleash Your Creative Genius with a Day Free Trial of Campaign US! The leading business media brand for marketing, more

Trial campaign exclusives - Innovative sampling and product trial campaigns for the ecommerce age / We searched I/O, our online intelligence tool, to bring you the most Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out

The campaign-exclusive quest is located under the Treasure Quests tab of the Special Quest screen. Due to the damage cap, it is recommended to bring characters with high multiattack rate or with multi-hit skills.

The boss is also susceptible to Lethal Hit Instant death for the victim. The update to Full-auto system allows players to customize their Full-auto setup by enabling or disabling certain skills and calling quick summon before using any skills. To achieve a one-button kill, an 8-hit or more damage instances is required.

A non-exhaustive list is included below:. Bringing enough characters that have guaranteed multiattacks will allow you to attack with no skill usage and instantly win. Characters such as Hallessena Halloween have guaranteed triple attacks, whereas some like Zeta and Vaseraga Halloween only have guaranteed double attacks.

For consistency, make sure the guaranteed attack count adds up to 8 or more. Some characters hit more than three times on semi auto, freeing up the player's party composition more so they can bring more units to power-level:.

Based on current data this quest provides an AP-positive means to farm light-element treasures and Half Elixirs for the first runs, after which it becomes only slightly AP-positive.

While it is possible to go slightly AP-Negative or AP-Neutral for short periods of time - the long term average will be AP-positive according to Nadya with any combination of drop-rate boosting summons White Rabbit , Black Rabbit , Nobiyo , Kaguya Summon combined with the Weather Vane Crew Skill and the Boost to Item Drop Rates Journey Drop.

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President Joe Biden with a unique challenge in the months ahead, political strategists say. Biden has so far remained mum as his Republican predecessor was charged with 91 felony counts in four indictments this year related to paying hush money to a porn star, unlawfully keeping classified documents and attempting to overturn the election.

Don't expect any change, Biden advisers and senior Democrats say, at least until after decisions are handed down in those trials. However, sustaining that strategy, during the most contentious and consequential judicial actions in U.

presidential history, will be severely tested in the coming months, political strategists say. Expect Trump to use a series of criminal trials from New York City to Georgia and Florida in the months ahead to fuel a campaign deeply rooted in grievance politics.

Biden has sought to use a routine schedule of presidential events - promoting the economy and infrastructure investments - to draw a contrast with Trump's chaotic legal woes.

The trials, some carried live on television, are likely to dominate news cycles, providing Trump an unorthodox platform to rally supporters who have put him at the top of the Republican primary field and believe the former president is being politically persecuted, despite the evidence.

On the plus side for Democrats, the trials will keep the details of Trump's unprecedented actions that led to the serious charges fresh in voters' minds, giving Democrats and Biden an opportunity to provide a sharp contrast.

And all bets are off if Trump is convicted on any of the charges, some Democratic officials say. You will then see a more detailed, forceful effort by the president to connect the crimes to a broader threat to the nation," predicts a senior Democrat, who spoke on condition of anonymity because they are not authorized to speak publicly.

Biden's campaign says there's no such strategy underway. Until then, any Biden comment would fuel unfounded Republican attacks that the state and federal charges are politically motivated, and aides believe his silence reinforces a central tenet of his campaign: a return to normalcy.

would be exploited by Trump and his team to the detriment of the legal process. The news, perp walks, court appearances and evidence that continues to emerge say it all," said Karen Finney, a Democratic strategist. The White House and the reelection campaign are content to use the upcoming months - when Republicans are embroiled in a nasty nominating race - to pitch Americans on the success of Biden's economic policies, interviews show.

We can always go back to Trump," said a senior Democrat involved in the reelection effort, who spoke on condition of anonymity because they are not authorized to speak publicly. Instead, the reelection campaign will try to draw attention to differences between the two candidates, officials say.

On Thursday, as Trump was surrendering to Georgia authorities and posing for an unprecedented mug shot, Biden's campaign account on the X platform posted: "Apropos of nothing, I think today's a great day to give to my campaign.

Asked Friday if he'd seen Trump's mug shot, Biden, who was emerging from a Pilates class during his Lake Tahoe vacation, told reporters "I did see it on television - handsome guy.

Bush, Bill Clinton, Jimmy Carter — have also stayed mum, leaving the country without a trusted voice of political and moral authority who can lay out the seriousness of the charges against Trump. Democratic former congressman Tim Ryan of Ohio recently launched a national advocacy group called "We the People," aimed at organizing voters who feel exhausted by partisan politics.