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One of the best ways to help your business stand out online is by creating compelling special offers. This lesson will teach you how to use special offers like discounts, promotional codes, and flexible gifting services to make shopping with you more convenient and attractive.

Having a diverse array of special offers and services at your disposal can make all the difference for your store.

Start with these 8 powerful marketing promotions to help your business stand out with potential customers:. Google gives you several powerful ways to promote your offers via your Business Profile on Google, social media, or Google Ads.

Your free Business Profile makes it simple and easy to promote your top offers. You can create posts that will display your offers in your profile when shoppers find you on Google Search or Maps. You can also create welcome offers that incentivize customers to follow your business.

Google Ads is one of the best ways to reach customers across the internet. And with promotion extensions , you can add more value to your ads by highlighting your sales and promotions with an easy-to-read format that catches the eye of your potential customers and takes them directly to your promotion with a single click.

As shoppers search for the perfect gift for the holidays, a special occasion, or just to reconnect with loved ones, a combination of the tactics discussed in this lesson can help you get their attention and stand out from the crowd.

Make their gifting moments more joyful — and make your small business more successful — by showcasing your compelling offers. As a retail business, your goal is to help customers make purchases with you. Make that process convenient and attractive with these offer ideas.

Learning 8 offer ideas for your online store. Starting an online store Time to complete: 4 minutes. No promo code required for free shipping. Shop cards Shop gifts. Crown Rewards Exclusive: Enjoy a FREE card every month. Coupon required. Learn more Join Crown Rewards Find a store. Make your holidays and special occasions even more special by saving on the things you love at Hallmark stores and Hallmark.

Choose the perfect gift—like limited-edition itty bittys® , kitchen decor , recordable books , or Christmas ornaments —or find the perfect card to celebrate a birthday , cheer up a friend or just say thank you.

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