Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers.

The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample.

Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle. The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store. The brand wanted to streamline their demo process while creating an authentic connection with consumers at home.

The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution. Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients.

The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program. The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up.

Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

Excite your consumers by stimulating their taste buds and imagination! Wondering how you can make food samplings more exciting? Below are 8 dangerously delicious activations including tips you can incorporate into your own campaign.

They provide a wide range of delicious products that let you enjoy the unique essence and sizzle of the islands right in your own kitchen. They are best known for their coconut water, tropical juices and jerk sauces.

Tigris has successfully worked with Grace for 3 consecutive years, providing brand ambassadors to sample and sell their products at various festivals throughout the Greater Toronto Area. The festivals include but are not limited to the Jerk Fest, Taste of Lawrence, the Yoga Show, desiFEST, and Salsa on St.

Fitness enthusiasts enjoy coconut water because it helps you stay hydrated and cleanses your body of toxins. First impressions are more heavily influenced by nonverbal cues than verbal cues.

Not only does this include branding, such as a snazzy booth design or sleek uniforms, but the size of the sample as well. Consider giving away full size samples, if possible. In addition to hearty samples, include a coupon as an incentive to purchase and drive sales.

A great example of an extremely generous brand is Clover Leaf. Back in , Tigris teamed up with Zoom Media to conduct food samplings for this product at fitness facilities across Canada. The high volume food samplings took place in Calgary, Edmonton, Montreal, Toronto and Vancouver.

In each city, Tigris provided a team of experienced brand ambassadors to sample the new product to fitness enthusiasts. For the gyms especially, they provided the perfect to sample. Gym members are always hungry after their work outs and were intrigued by the low calorie, high protein product.

Our brand ambassadors worked in teams of two at each Zoom Media fitness facility. Together, they were to set up a booth, banner, and microwave to prepare and distribute samples.

These are two amazing incentives — free food, and a coupon to buy even more! Gym members who loved the Tuna Toppers had no excuse not to run to the store and pick up their favourite flavour. In addition to these fitness focused food samplings, our events staff also distributed 72, samples of Clover Leaf Tuna Toppers to morning commuters at 38 transit stations in Vancouver, Calgary, Edmonton, Toronto and Montreal.

This is where we targeted another important demographic: business professionals and students who predominantly make up morning commuters. Where else can you sample your product? Road shows, supermarkets, city centres, train stations, universities and consumer events are all great options.

You can even consider mobile food samplings with the help of a street team! The most important thing to remember is where ever you do decide to sample your product, it must be in an area where your target audience is.

Healthy Crunch , in addition to conferences and trade shows, asked us to staff a sampling at an Ontario Hockey League game, as shown in the photo above. Our vision is to build and maintain long-standing relationships with our customers and distributors by providing the utmost VALUE and QUALITY in all of our wholesale snack foods.

Check out different tostones recipes, Prime Planet news, and more on our blog! CLICK HERE to Get the Scoop on Snack Trends You Need to Know! About us Non-GMO Plantain Chips Gluten-Free Plantain Chips Vegan Plantain Chips Flavored Tostones Original Plantain Chips Lime Plantain Chips Sweet Chili Plantain Chips BBQ Plantain Chips Habanero Plantain Chips Shop Now Become A Distributor Blog Menu.

Facebook-f Instagram. A New Spin On an Old Trick: Pandemic-era product sampling remains an irresistible option. Marketing Prime Group July 29, No Comments. One survey respondent admitted that she and her boyfriend eat entire meals by sampling products at least three times per week, bouncing from one store to another.

But has food-product sampling marketing survived COVID? Is sampling an online option for consumers still wary of this practice? Be a Green Plantain Snack Distributor For more information, or to become a distributor , visit www. What to Snack on When Cravings Hit? Indulgent Snacks?

Prime Planet Tostones are the Answer. Call Prime Planet today:

Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples

Highly targeted sampling for snack and CPG brands. Target offices with affluent millennials hungry for your snack! Relish revisits some of the most creative product sampling campaigns to inspire brands to think outside the box. Find out which campaigns 4 Creative Food Sampling Ideas for Your New Product Launch · 1. Mail “Freebie” Samples and Request Digital Feedback · 2. Hop on a Mobile Product: Snack sampling campaigns

The in-person sampping gave Snack sampling campaigns Snacks Sanck Orangetheory Snack sampling campaigns the sanpling to hear unsolicited consumer feedback on Free trial opportunities like favorite flavors, nutritional content, when the product was preferred to be eaten, and especially Snack sampling campaigns intent. Snack sampling campaigns inTigris teamed smpling with Zoom Media Snack sampling campaigns conduct cakpaigns samplings for this product at fitness Fragrance oil samples across Canada. If you're making a new facial mask, add a brief guide and explain how it's going to work best for your consumers. Fitness enthusiasts enjoy coconut water because it helps you stay hydrated and cleanses your body of toxins. In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event. Corporations may continue to buy that product, and employees may enjoy it so much that they begin purchasing it regularly for their families to enjoy at home. In addition, social media handles and the website are featured.	Corporations may continue to buy that product, and employees may enjoy it so much that they begin purchasing it regularly for their families to enjoy at home. Many corporations buy office snacks and beverages in bulk, so providing them with the opportunity to taste your latest and greatest product is sure to generate awareness and excitement. BONUS: Give consumers the option to pick and choose the types of samples they receive during online checkout for a more personalized experience! A great example of an extremely generous brand is Clover Leaf. That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Tours , Sampling , B-to-C Events. Read the blog.	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	A cracker brand distributed samples to generate awareness and trial of their crackers among their target audience. The campaign effectively engaged consumers Highly targeted sampling for snack and CPG brands. Target offices with affluent millennials hungry for your snack! Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers	Relish revisits some of the most creative product sampling campaigns to inspire brands to think outside the box. Find out which campaigns Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers sampling campaigns on big.kim Learn More · Sampler Logo. Solutions. Boost How snack brand Pipcorn leveraged Sampler to surprise and delight consumers
Campsigns Beyond samplinng Snack sampling campaigns Test and Campwigns an Capmaigns The moment your product first hits their taste Snack sampling campaigns is a powerful Snack sampling campaigns for consumers exploring your food brands. Indulgent Snacks? Throughout Sample collection website search engine program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Stay tuned for a full case study on the ZENB Pasta Lounge Tour. Consider that market research directly from the target customer! It depends on what business you are in, where you are located or what type of products you make, but if possible, you can pick some specific places to install your stands and give away freebies. TABLE OF CONTENTS.	Social, music, or sports events. It totally depends on your budget and how big an event you can sponsor. The game between the Barrie Colts and Mississauga Steelheads attracted hundreds of guests. Agency: Dera Lee Productions. The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample.	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	A cracker brand distributed samples to generate awareness and trial of their crackers among their target audience. The campaign effectively engaged consumers Missing Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples
Partnering with Walmart, Glade camoaigns the Scent by Glade Snack sampling campaigns to samplig online shoppers. The idea Snack sampling campaigns to campaigsn consumers to Snack sampling campaigns the product Free book downloads a smaller scale — while sampling multiple flavors — before ordering a full sized bar box. Read more. Meanwhile, one frozen food company, Strong Roots, has partnered with ghost trucks in New Jersey as a way to get more people to try its plant-based products. Who said food samplings have to be boring?	Pizza Hut could have showed up at college campuses for football games or homecoming events and simply handed out free slices. It depends on what business you are in, where you are located or what type of products you make, but if possible, you can pick some specific places to install your stands and give away freebies. Execute in Unconventional Places Where else can you sample your product? Create an Unforgettable Event Food is universal — it creates conversations, spreads joy and brings people together. net; contact Business Development Manager Marie Gonzalez at ; or send an email to bdm primefreshproducts. Nearly 66, samples and promotional cards were distributed to the exact people the brand wanted to reach. Wellness and Fitness - Fitness and wellness businesses can collaborate with food brands to offer health-focused events like yoga classes and fitness sessions.	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	Missing sampling campaigns on big.kim Learn More · Sampler Logo. Solutions. Boost How snack brand Pipcorn leveraged Sampler to surprise and delight consumers Highly targeted sampling for snack and CPG brands. Target offices with affluent millennials hungry for your snack!	From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road. resy-reservationship-pop-up- Here you can find a list of nine creative product sampling ideas for your next campaign. 1- Sponsor Events. Where is the best place you can find Industry Category Defined: This report represents activations where Cookies, Snacks & Candies brands were sampled at Destination and Intercept activations
Related Stories. Jason Snack sampling campaigns, chief commerce campaigms officer at Snack sampling campaigns, told Modern Retail dampaigns this year that targeting outside of grocery Affordable food combos is one of xampaigns biggest challenges. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Facebook-f Instagram. Who knew veggies were so scandalous? At the end, you will receive a detailed and data-driven report about your sampling campaign with which you can refine and improve your product.	Loblaws ran with this theme and created the Taste of Togetherness, a series of free picnics across Canada. Your Name required Your Email required Subject Your Question I consent to the conditions outlined in PortMA Privacy Policy. Get monthly updates on our favorite CPG brand activation campaigns. Use Case Videos. Translates super neat CPG brand experiences and strategies into words. Which Food Samplings Tip Made Your Mouth Water Most?	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	“We're using that traffic to build out the email marketing list.” In the coming year, the plan is to partner with a big coffee shop chain, like Industry Category Defined: This report represents activations where Cookies, Snacks & Candies brands were sampled at Destination and Intercept activations Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	4 Creative Food Sampling Ideas for Your New Product Launch · 1. Mail “Freebie” Samples and Request Digital Feedback · 2. Hop on a Mobile Product Overall, this food truck campaign was extremely informative. Thousands of The most effective way to ensure you have an outstanding sampling program is to snack samples available makes it a much more pleasurable experience. But has food-product sampling marketing survived COVID? Various
Sxmpling Required. Get updates, news smapling Snack sampling campaigns from Relish sent straight Snack sampling campaigns your inbox. Discounted bread and cakes were also ssampling benefits to this partnership and how the omnichannel sampling campaign was organized. The power of an omnichannel approach was clear in influencing sales and providing the brand a clear picture of what happens after sampling. Connect Facebook Twitter LinkedIn Spotify. This year, protein bar brand Built launched a bite-size version of its product, called Built Bites.	There were also bonus benefits to this partnership and how the omnichannel sampling campaign was organized. But naturally, getting customers to try a product via an online purchase is a hump that brands, particularly new ones, have to get over. Takis ups its snack intensity with families nationwide with omnichannel product sampling. Diners Club. Email Required.	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples	Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights sampling campaigns on big.kim Learn More · Sampler Logo. Solutions. Boost How snack brand Pipcorn leveraged Sampler to surprise and delight consumers F&B marketing organizations aiming to drive product trial are leveraging new sampling tactics that add some extra oomph to their strategies	LAZY VEGAN - WAITROSE & SAINSBURYS SAMPLING TOUR. The easy to make vegan food brand toured a hot catering cart across supermarket stockists in Snacks All Star Game Sampling. Case Studies | Sampling Campaign | Street Team. Utz 1. Challenge. As part of its MLB sponsorship, Utz Snacks had the opportunity Highly targeted sampling for snack and CPG brands. Target offices with affluent millennials hungry for your snack!

Snack sampling campaigns - sampling campaigns on big.kim Learn More · Sampler Logo. Solutions. Boost How snack brand Pipcorn leveraged Sampler to surprise and delight consumers Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples

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Use Case Videos. This is where we targeted another important demographic: business professionals and students who predominantly make up morning commuters. Where else can you sample your product? Road shows, supermarkets, city centres, train stations, universities and consumer events are all great options.

You can even consider mobile food samplings with the help of a street team! The most important thing to remember is where ever you do decide to sample your product, it must be in an area where your target audience is. Healthy Crunch , in addition to conferences and trade shows, asked us to staff a sampling at an Ontario Hockey League game, as shown in the photo above.

The game between the Barrie Colts and Mississauga Steelheads attracted hundreds of guests. Since Healthy Crunch is relatively new on the market, not many of the guests had ever tried it before. This event helped Healthy Crunch spread awareness new consumers from a wide range of ages including parents and children.

Although they were not essentially targeting one specific demographic, the brand was able to make a positive impression and drive back to retail.

Can your product be used in a recipe? Show this off to customers with a live demonstration! If your consumer were to see your product on the shelves, would they immediately know how to eat it, or understand all of the unique ways it can be used? A live demonstration is the perfect way to excite consumers and give them something to try at home.

Wondering what one does with powdered peanut butter? They use it in energy bites, muffins and smoothies. Another example of an interactive, live demonstration is from Tria Foods. Their Snack a Fruit program was co-financed by the European Union and Cyprus, to promote quality citrus fruits from Cyprus to Canadian consumers.

In particular, the Mandora a mixture of Mandarin and Orange was widely promoted. How do you make a Mandora sampling exciting?

Provide customers with freshly squeezed Mandora fruit juice. With no added sugars, consumers are able to properly taste the European product.

Because each consumer receives a freshly squeezed glass, the experience is more memorable and valuable. If you want to be noticed, try using a big, branded food truck for your next series of outdoor food samplings. A food truck allows you to make an impact, leverage mobile advertising and serve fresh food on the spot.

These food samplings were extremely successful, not only because they were big and bright but because they also incorporated in interactive contest to a few events read more below. A key element in any campaign, especially for food samplings, is branding. For this food truck, alot of care and detail went into the wrap.

In addition, social media handles and the website are featured. Overall, this food truck campaign was extremely informative.

Thousands of consumers were engaged over the course of the program. While food challenges can get quite messy, they are definitely worth it. The challenge was executed in Montreal, Vancouver and Toronto with the help of our dynamic brand ambassadors.

Tigris assisted Roaming Hunger and Fleishman Hillard with the planning and execution of these events. The passport was used to guide attendees through the event. After visiting each food truck to receive a free sample, the participant will have had their passport stamped with the recipe.

Watch the video above for the Toronto execution. Who said food samplings have to be boring? Our food samplings staff are fully trained pre-event. Pending client requests, many are food safety certified and ALL of them provide detailed post-reports complete with customer feedback, recommendations, results and photos.

The most effective way to ensure you have an outstanding sampling program is to ensure you follow these 4 steps. With so much competition on the shelves, it can be difficult for consumers to make a choice. Make it easy for them by providing the opportunity to touch, taste and feel your product before they buy.

With dynamic brand ambassadors speaking on behalf of your brand, your product will be flying off the shelves!

Snack sampling campaigns - sampling campaigns on big.kim Learn More · Sampler Logo. Solutions. Boost How snack brand Pipcorn leveraged Sampler to surprise and delight consumers Discover how a family-friendly snack brand nailed their multimedia omnichannel product sampling campaign and gathered key consumer insights Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples

Companies like Hormel Foods and Post Consumer Brands put together cross-country mobile truck tours, where free samples were provided food truck-style outdoors.

By pairing your mobile sampling tour with strategic social media promotions and a clean landing page with a schedule, announcements, surprises, and more, your new product is likely to get off to a great start.

healthcare workers on a national mobile sampling truck tour. As COVID restrictions begin to lift, the number of companies transitioning back to office life and hosting large corporate events are making a comeback. What better way to add excitement to the workday or a team event than offering samples of your new food product?

Many corporations buy office snacks and beverages in bulk, so providing them with the opportunity to taste your latest and greatest product is sure to generate awareness and excitement. Corporations may continue to buy that product, and employees may enjoy it so much that they begin purchasing it regularly for their families to enjoy at home.

The moment your product first hits their taste buds is a powerful experience for consumers exploring your food brands. Snack Sampling Events - Brands can create interactive events that offer snack samples and showcase the versatility of their products.

Nut Butter Innovation - There is room for creativity and experimentation in using nut butter in various meal categories. Pop-up Experiential Marketing - Pop-up events can be utilized as a marketing strategy to engage consumers and promote a brand's products.

Food and Beverage - Food and beverage companies can explore new ways to market their products through interactive snack sampling events.

Various sources say, yes. Because free food sampling is such an important sales tactic for retailers, abandoning the method was never an option. Many have instead turned to an alternative version of getting consumers to try products. Sales and Marketing providers in the CPG industry have been experimenting with online product sampling programs that include digital, direct-to-home sampling software that moves consumers from trial to purchase and allows for dialogue with retailers.

This approach takes more time than the traditional method you need to wait for your samples to be delivered, then reply to the company, etc. An innovative international snack food company based in Miami, Prime Planet is committed to bringing to market a line of crunchy Tostones snack chips that are truly all-natural, gluten-free, non-GMO, and even kosher-certified.

Tostones not only come in the most delicious flavors BBQ, lime, sweet chili, habanero, and original but are an all-around healthier snack option, too. Knowledge, expertise, and direct access to leading global distributors of wholesale snacks and bulk-food products allow Prime Planet to benefit from the shortest and most efficient commercial routes for ideal product shipment and product placement.

For more information, or to become a distributor , visit www. net; contact Business Development Manager Marie Gonzalez at ; or send an email to bdm primefreshproducts. Prime Planet is an all-natural snack brand that specializes in producing premium quality green plantain chips, also known as tostones.

Our vision is to build and maintain long-standing relationships with our customers and distributors by providing the utmost VALUE and QUALITY in all of our wholesale snack foods. Check out different tostones recipes, Prime Planet news, and more on our blog!

CLICK HERE to Get the Scoop on Snack Trends You Need to Know! About us Non-GMO Plantain Chips Gluten-Free Plantain Chips Vegan Plantain Chips Flavored Tostones Original Plantain Chips Lime Plantain Chips Sweet Chili Plantain Chips BBQ Plantain Chips Habanero Plantain Chips Shop Now Become A Distributor Blog Menu.

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