Why Testing is Important: Supplement and natural product testing with a compliant laboratory is required by FDA for foods, dietary supplements and ingredients to ensure they meet standards for safety, quality and effectiveness.

For example, identity, potency and purity are quality control parameters needed to legally sell a natural product as an ingredient, food or dietary supplement. NaturPro Scientific is driven to achieve the right answers for our clients.

Some have even called us the UnLab. Being independent means that we do not own or have interest in any laboratory, which means we are free to pick from the top scientific experts for each type of test or analysis. As a result, we are truly able to work on behalf of our clients, to ensure that correct methods are used and results are obtained.

Natural Product and Supplement Testing Consultants. They also provide the opportunity to break down ideas into smaller individually developable and testable stories so that value can be delivered regularly. It also gives an opportunity to test assumptions that have been made in the ideation stage.

This stage is where we write code, build our stories, write our tests and create the value the ideas are intended to create. Testing at every stage of development reduces the potential for things to have bugs when done.

Test Driven Development is a great way to test as you build and ensure you write the minimal code to meet the requirements. Writing new tests at the right level of the test pyramid - as low in the stack as they can, while still offering value and meaningful results.

If your code changes affect the intended behaviour of code or the user experience, then updating existing tests may be needed to reflect the change in behaviour and prevent those tests from failing incorrectly.

There are a number of different ways to run static code analysis depending on your tech stack and what you are looking to achieve. In exploratory testing, you are not working on the basis of previously created test cases.

Instead you would check the system without a plan in mind to discover bugs that users may face when using the product. In this case most likely you would be testing areas of the system that are related or adjacent to the area of code that has been changed in order to uncover unintended consequences.

Writing tests is one thing, but remember to run not only the new ones, but the existing tests too so you discover issues at the earliest opportunity.. Continuous integration is the stage where a pull request is raised, and or merged, and we run a series of automated tests against it to help determine that there have been no unintended impacts from the changes.

Our UI Based tests cover a diverse set of requirements. From end to end functionality of key user journeys, to accessibility tests to pixel by pixel validation that pages are displayed correctly.

API testing offers another level of functional and end to end tests, including the opportunity to check the functionality of single end points. We also have contract testing which provides confidence that changes to APIs have not broken the contract between consumer and provider.

Unit tests provide confidence at the most granular level that blocks of code work as expected. This level of test can include integration tests that test the output of a series of blocks of code, or traditional unit tests that test output of individual blocks of code.

Although some of the other testing types described above may be considered non-functional tests, we think they fit better in the other sections.

On top of those already mentioned we recommend our teams use a number of other non-functional test tools in order to provide the best possible coverage of their code. These include. Most commonly at this stage we rely on a small set of smoke tests to confirm the deployment has completed successfully.

They would normally be a set of tests at the API level, UI level, or a combination of the two, that contain tests that exercise core user journeys to give confidence that the system is working correctly after deployment.

They can also include non-functional tests that provide confidence that the system is performing as intended after the deployment completes. Release is different to Deployment in that we can deploy code behind feature toggles that means it is not available to the end user.

Release is when we then make those code changes available to users. These would be the same smoke tests we run at deployment, but run again to ensure the code we just made available has not broken anything. If we have written API, UI or non-functional tests that specifically target the newly released code, we may also want to run these following the release.

During the monitoring phase teams observe how their product is used by their customers, and how it performs. They can hypothesise about how to improve and are testing the assumptions we made upfront.

These are scripts that are run on a schedule by our observability platform that interact with our products to confirm certain behaviour.

Our Product Testers Program. Mother Nature Organics is committed to offering high quality, science-based, natural effective products! “Holistic testing” is a more comprehensive term to encompass the feedback loops. The “whole team” today can include UX Discover better-for-you products for your next shopping trip and gain access to exclusive free trials in exchange for your review

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Holistic product trials - This book features real-life stories from product development, traps, and fallacies that you should avoid, mental models, and finally a Our Product Testers Program. Mother Nature Organics is committed to offering high quality, science-based, natural effective products! “Holistic testing” is a more comprehensive term to encompass the feedback loops. The “whole team” today can include UX Discover better-for-you products for your next shopping trip and gain access to exclusive free trials in exchange for your review

Testing activities focus on building quality into the product, using fast feedback loops to validate our understanding. The practices strengthen and support the idea of whole team responsibility for quality. We believe in the same ideas and have continued to learn over the years, and share those ideas.

Many folks start their first job and have never experienced waterfall — only agile, so it becomes less important to differentiate between agile and waterfall.

Many teams are watching dashboards, alerts, digging into huge amounts of data to identify and quickly resolve issues. We want to ensure that all customers are having a good experience. The left side of the loop is about building quality into our products. The examples used in this diagram are just that — examples.

We feel that this model balances testing early with testing after code is built. The conversation starts with what level of quality do we need, and then what kinds of testing do we need to have to support that level of quality.

We continue to adapt the model, but for now, it encompasses testing activities as we see it. Every product team has a slightly different context, so choosing what types of testing you do, or how much you do will be very specific for your team.

We can screen for many adulterants and botanical contaminants. The most common are mycotoxins including Aflatoxins and Ochratoxins , multi-residue pesticides, residual solvents, heavy metals arsenic, cadmium, mercury, and lead , and microbiological contamination.

Let's work together to ensure your natural products are free from impurities. Aloe for aloins Ashwagandha for withanolides Bilberry for anthocyanidins Black Pepper for Piperine Boswella serrata for boswellic acid Broccoli sprout for 13C and DIIM Cocoa for flavanols Cranberry for proanthocyanidin.

Garlic for allicin Ginger for gingerols and shogaols Ginkgo leaf for ginkgo flavonoids and ginkgo terpenoids Ginseng for gensenosides Grape Seed for oligomeric proanthocyanidin Green coffee bean for chlorogenic acids Iuo han guo Siraitia grosvenorii for mogroside.

Milk Thistle for silymarin Orange peel for bioflavonoids Rhodiola rosea for rosavin and salidroside Soybean for isoflavone Tea for catechins and caffeine Turmeric for curcuminoids Yohimbe for yohimbine.

Your partner in botanical testing. Let's find your solution. Fraud is a common issue within the botanical market, click to read more about how to prevent fraud in your processes. Botanical reference materials play a critical role in herbal product testing. Learn more about the importance of this.

Click to watch this on-demand webinar about the risks and challenges in plant-based cosmetics and supplements. Gummy supplements continue to trend among consumers. This matrix can be very challenging to test, click to read more. Eurofins scientists are leading global experts in hemp and CBD analysis and verification.

Partner with us to find your solution: botanical, herbal, phytochemical, sports nutrition, human and pet supplements. Credible Results. Incredible Service. Botanical and Natural Ingredient Testing Services. Protect your reputation and your brand. Let us help you find your solution. Botanical Identity Testing We ensure the authenticity of your herbal ingredients.

Botanical Potency Testing We verify the strength of your active ingredients. Botanical Purity Testing Our testing programs assure your natural products are free from potential contaminants.

Here are some of the botanicals we test daily:. Let's Connect We deliver quality in all of our work, providing accurate results on time.

Holistic product trials - This book features real-life stories from product development, traps, and fallacies that you should avoid, mental models, and finally a Our Product Testers Program. Mother Nature Organics is committed to offering high quality, science-based, natural effective products! “Holistic testing” is a more comprehensive term to encompass the feedback loops. The “whole team” today can include UX Discover better-for-you products for your next shopping trip and gain access to exclusive free trials in exchange for your review

Not all generations are created equal when it comes to marketing messages. In fact, quite the opposite. Way back when lockdown first started, reports showed that the Aussie stereotype of loving a drink, no matter the occasion was alive and well. I know I was enjoying an extra wine with the additional hour at home at the end of the day no travel!

Yet with restrictions starting to ease, liquor consumption has slowed. Once considered an old school research method, in-home usage tests IHUTs are the perfect combination of traditional and innovative techniques and should definitely be part of your research arsenal.

With the ability to be customised according to your research needs, there's a good reason they've stuck around. Couple that with the latest advancements in online qual and you can easily gain actionable insights on your products from the comfort of your own home - and that goes for your team, as well as your consumers.

If you're wondering whether an IHUT is right for you, or if you're trying to convince your team or yourself! to give them a go, PLAY's sensory expert, Andrew Turner, tells you everything you need to know in less than 3 minutes. We are called PLAY after all! We were recently invited to share our Play perspective on COVID learnings with the Australian Institute of Food Science and Technology AIFST.

We love a lunch and learn, so we were thrilled to share the insights we've gained from our Australian online community over the past month and a half with some virtual friendly faces.

If you missed out, here's your chance to tune in and learn more about the impacts on purchase and consumption and what's next for FMCG manufacturers. FMCG-specific recommendations to explore and help your business adapt during this time. The emerging purchase and consumption trends we're seeing and how they're evolving.

How Aussies are feeling and the kinds of changes they're making in response to the crisis. For some, online shopping used to be a non-essential indulgence or a way to save time. Nowadays, with non-essential errands banned, more and more Australians are choosing delivery and pickup options.

Australia Post is delivering more parcels than Christmas whilst Coles and Woolworths have had to rein in their delivery options due to such high demand, so you know this is a big deal. The good news is, you can shortcut the guesswork with brand research.

And the magic? Call us Copperfield, because we can help with that, too. With our unparalleled facilities and expertise, we can create the best approach to suit your product, budget and timeline. So, how do you know if it's just a paint job or if the whole house needs work?

This shift has created an array of new opportunities and challenges for brands and manufacturers. Read a snapshot from our report below or download the full report for some mind-bong-ling insights. Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we don't do things by halves around here. So, without further ado, we'd LOVE to share:. There are many amazing brands out there that people seem to love, but somehow the sales data doesn't match up.

Why is this the case? We've also heard that eye-tracking is overrated, so we're here to show you just how effective it can be! Businesses spend a lot of time measuring brand performance : c onsumer sentiment, imagery attributes and comparisons to other brands in the market.

Born between and , millennials have some important differences from their generational neighbours, Gen Z, born between and You're already well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about protecting our planet?

Do you know how your business can benefit from doing the responsible thing? Not familiar with product clinics? Wondering how the heck they can add value to your insights? Consumers are increasingly shopping for things like media, personal care, food and fashion online.

In fact, the radical differences in terms of consumer experience between bricks-and-mortar stores versus online is leaving much of the industry feeling stuck and confused about how to cut through.

Lucky for you, the PLAY team live and breathe all things consumer. Get ready to dive into all things FMCG e-commerce, manufacturer and consumer pain points, and how to get the edge.

Natural food products are experiencing epic growth right now. Price, convenience and taste are arguably the most important drivers for an industry like soft drinks, right?

Consumer demand for natural, healthy and sustainable products has become pervasive. The highly competitive soft drinks industry is struggling to keep its head above water in the face of growing pressure from both the anti-plastic and anti-sugar movements.

So, could leveraging the growing power of "natural" help reverse the tide and achieve sparkling success? Does the term 'concept testing' sound a bit confusing or airy fairy? If you need clarity on how a concept test can help with product development or that big launch you're planning, then allow us to explain!

In this post we cover:. Getting a concept test right is all about de-risking a product. Download our Innovation white paper for more helpful insights to take your product from concept to successful launch. Baffled or bored by the science-y connotations of the term 'sensory research'?

We get it. That's why we're diving into the subject in classic PLAY style, to fill you in on:. Shoppers are looking for innovative, indulgent drinking experiences minus the headaches and regret.

Seems like a catch 22, right? Perhaps not…. We discuss the move from quantity towards quality, the rise of reduced alcohol and dietary requirement friendly options, and the need to cater for convenience as well as experiential indulgence in the Australian alcohol industry today.

At PLAY we've seen time and time again how packaging can be one of the most powerful and valuable consumer touch points. However, packaging research and design is a delicate and often bewildering journey with lots of potential pitfalls.

In this post you'll learn:. The FMCG landscape is changing. As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer goods manufacturers, biopharmaceuticals, cosmetic companies, health services and even the medical world.

The biscuit-in-tea-dunkers. The hummus and carrot stick chompers. The 3pm Coca-Cola guzzlers. However, the types of food which today's shoppers now perceive as 'snack food', along with their reasons for snacking and chosen consumption occasions, are changing. How is the snack market growing and changing?

What are the key trends? What can brands do to take advantage of the opportunities? E-commerce has shifted the way that people shop and overhauled the customer journey we once knew so well.

Over half a century ago, Louis Cheskin, psychologist and marketing innovator, published his manifesto Colour for Profit on the importance of colour and symbolism in packaging. It was one of the first books to take a scientific approach to brand imagery and design. Cheskin began a tradition of applying semiotics to packaging design in the search for bigger profits and higher brand awareness.

Semiotic analysis has been used to create some of the best innovations in recent years, helping brands fit seamlessly into society; connecting them with consumers' lives and addressing real problems.

Read on to find out why and how semiotics is important for successful packaging design. And if you've been watching the news lately, you'll know it's the same response we've seen to toiletpapergate.

Do you understand your shopper's mind enough to influence that final purchase decision? In this post PLAY researcher Dr. Klara Bruveris explores the mind of the shopper in a retail environment with a focus on packaging one of our favourite topics!

Brands want to make shoppers happier but instead, are often creating a psychological burden which turns shoppers off and results in decreased sales. PLAY Research Consultant, Katherine Savage, discusses the Millennial mishap and shares her top tips for implementing a segmentation More importantly, how can you ensure your testers can evaluate your ground breaking concept and give you the feedback you need?

Co-creation is one of the best ways to engage customers. Consumers are crying out to be heard and co-creation gives them that opportunity. Shoppers today pay more attention to food labelling than ever before.

As a nation, we have an increasing awareness and concern for the environment, animal welfare, safety standards and our own health. Is this product sustainable and ethical?

Is it nutritious? Is it local? At one time it was carbs, then it was fat but sugar is the biggest public enemy of the moment. The Australian convenience industry grew at 4. Convenience retailers are adapting.

They are focusing on innovation and taking a customer-first approach, which has helped the industry trump grocery growth, year on year, since Let's look at the rise of On The Go food.

Klara Bruveris, one of PLAY's qualitative researchers, gives her fresh perspective on the topic in this exciting feature. See how we helped FMCG brands innovate better WHO WE ARE. Enquire Today. product testing: start ABC testing your product.

product testing: start ABC testing your product by: Sarah Kneebone Have you ever been drawn to some fancy-looking packaging or heard about a jazzy new concept, but then found the sensory experience to be a total let down?

CTA: Download Brand Growth Drivers. Introducing a holistic approach. Get stuck into ABC testing. Is it now the right time? Where do you start? Holistic, well-designed research can help you find the answers to deliver a well-informed product and launch.

about the author Sarah Kneebone. ask the author. play perspectives get to market faster with innovation sprints reaching new highs: Australia's cannabis industry. related posts. Show Posts innovation. shopper insights. segmentation and market understanding.

brand and communication. product testing. packaging research. READ THE BLOG. explore At the beginning of the innovation process, you must make an effort to understand consumer needs.

prove Brands often invest the bulk of the insights budget at the end of the NPD process. test plans, avoid problems I hope this breakdown of a consumer- led innovation process inspires you to invite the consumer voice into every stage of your grand brand plans. how to find actionable NPD innovation insights.

Book Training Resources. Buy on Amazon Read first chapter. Who the Book is for The book is primarily tailored to product managers or product owners who create tech products.

About the Book This book features real-life stories from product development, traps, and fallacies that you should avoid, mental models, and finally a Holistic framework to build the right product.

That Product Discovery is about building the right thing, finding the right solution for the right problem. Why Product Discovery is required in our Agile or non-Agile product development environments. How Product Discovery should be more holistic than it usually is. How you can practice Product Discovery in general and the use of playbooks in specific contexts.

How you can set a continuous and collaborative way of working with both Discovery and Delivery that fits with our context. About the authors. Davor Tomic Product Design Timescale.

Gibson Biddle former VP Product, Netflix. Contact Us! Email Us support mothernatureorganics. Tweet Share Share. Product Added to cart successfully! go to cart.

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