You can play instant win games and take surveys, get cash-back from big retailers, and browse the net for cash. Another plus — they have a referral bonus scheme if your friends and family sign up for the platform!

Sweepstakes Bible is another popular giveaway site that shares gift card giveaways and cash. However, they also share giveaways with big prizes, such as cars and vacations. Big Time Cash also lets you exchange your time for cash! As with any instant win giveaway, you maximize your winning chances the more you play.

The site has over games, allowing you to receive tickets in return. These tickets you receive from gaming will enable you to enter regular and reoccurring cash draws for money prizes.

Big Time Cash is free to use, with no hidden costs. Everything is accessible on the site, including entering the draws. This digital marketing platform allows businesses to build and promote effective online contests and competitions.

Alike most giveaway sites, Gleam has a function for organizers to hold giveaways and for participants to enter them. Organizers can run Gleam sweepstakes and contests through several social media sites. Participants can easily upload media to these sites, which helps photo contests to go viral.

There are very few steps to follow, making it a much easier and more favorable way for participants to play. The brand prides itself on unique PCs and offers its customers a unique experience. The customer can collaborate with the manufacturer while their PC is being built. Overkill PC giveaways are gaming giveaways where you can win a free laptop and more.

They offer a free laptop every month via giveaways hosted on their site. The platform also allows giveaway organizers to promote their brands products by way of sponsorship or a paid promotion. You will mostly find electrical items being given away on their site, such as laptops, mobile phones, and keyboards.

Giveaway Machine allows its users to search for giveaways in location categories such as US, Canada, and worldwide giveaways.

Giveaway Machine has an option on its site to allow brands to promote their giveaway and boost it via paid options, making their offerings more diverse. You will find daily updates on their Twitter feed, and they also retweet other giveaway posts, so you get more than a fair share of options to choose from!

This company also specializes in golf giveaways. Specifically, Golf Gear Giveaways specialize in golfing equipment. The UK company is unique as it hosts free and ticketed giveaways, such as raffles. The ticketed entry fees start at £0. The prizes on offer include choices of drivers, golf heads, and irons, for example.

Beneficially for the winner, they often get to choose which prize they would like to win! If you love reading, you will love Goodreads giveaways! Goodreads hosts author and publisher giveaways; their books are the grand prize.

To enter, you must sign up for Goodreads and take a few action steps to enter the prize draw. Loved by book lovers worldwide, the giveaways specify the country in which you must reside to participate.

This company specializes in various giveaway types and categorizes them into over 20 categories. They share beauty sweepstakes, cruises, hobbies, toy sweepstakes, and more. When you use their site, you are given access to various giveaways on many sites and redirection links to those sites.

Ultra Contest mainly shares giveaways from trusted brands giving away vehicles, vacations, cash, plus other big prizes, such as sports tickets and electronics. They have a sleek website design that categorizes the giveaways into neat sections.

They also share these giveaways on Facebook, Twitter, and Instagram. Giveaway Monkey is another popular and legitimate website sharing many contests and giveaways from trusted brands.

The website categorizes giveaways by specific themes. For example, the giveaways are differentiated by beauty, hair, fashion, and travel categories. There is also an option to promote your giveaways on this site. As a result, you will find various businesses, such as pet sitters, beauty businesses, and artists, promoting their work.

Dream Giveaway has been going since as a charitable organization conducting sponsored fundraising promotions. Since then, the brand has delivered millions of dollars to sponsor charities and grant recipients, assisting hospitalized children, veterans, the homeless, people experiencing cancer, victims of natural disasters, and other causes.

It includes a slideshow of 4 product versions, with the chance to win 1 by picking a favorite. You can create these types of Instagram contests in RafflePress by choosing the Instagram template suggested above and including the Surveys and Polls entry action.

This action lets you set up a quick poll where people can easily vote on their favorite. Just make sure you include an image with all prize options labeled clearly. This cute Instagram contest example uses the start of a new season to promote their account and products.

Innovative brands can capitalize on this idea by turning it into a social media photo contest with viral refer-a-friend entries. In fact, including multiple winners can help you promote different products. In this bright example, a tattooist gives followers 3 chances to win, with the first prize being a free tattoo.

Because this contest is all about building a following, the Instagram contest template from RafflePress would be ideal. You could even go a step further by creating a branded hashtag to keep track of and promote your contest.

Next is an excellent example of a business using the popularity of a product to grow its account. Big-ticket items such as this are highly desirable, so they will drive tons of entries. It induces the fear of missing out on people desperate to get their hands on it. This action saves your contest post from being clogged with comment spam and helps you keep everything organized.

In this case, the holiday is St. You could even throw in a gift card to increase the value. Next up is a contest from a larger brand that features its products as part of a prize bundle. And it works because it taps into the audience of both brands for a greater reach.

Fans need to follow the 2 brands and tag a friend in the comments to win this bundle of breakfast goodies. In this example, the beauty brand Benefit Cosmetics teams up with a relevant brand to raise awareness for its products. An easy way to improve the quality of contest entrants for this giveaway they could use RafflePress to accept user-generated content.

By asking people to upload photos of their best beauty looks, they could feature the content on their websites to gain extra traffic. For this contest, entrants can choose any bike as the prize.

This giveaway idea encourages people to visit the product website and browse the opportunities, resulting in more traffic. You could quickly improve engagement in this contest by including a question or poll asking for their favorite choice. Sometimes reaching a milestone can be a great excuse to run a contest and celebrate.

What if you miss out on something extraordinary? You may have noticed there are hashtags for everything nowadays.

And the same can be said for giveaways. Instagram has a giveaway hashtag specifically for Wednesdays called winitwednesday. Regular giveaway hashtags can increase the reach of your contests. This is down to the hashtag being so popular that people actively seek it to find superb competitions to enter.

This brand uses a hashtag contest to promote its product and increase contest entries. They also encourage engagement by asking people to explain why they want the product. Ever thought about working with an influencer to promote your brand?

Doing so can open you to a whole new audience of engaged potential customers. In this Instagram giveaway post example, a brand partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take. And money is easy enough to transfer via PayPal and so on. You can learn more about verifying actions in the documentation here. Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram.

Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries. This Instagram giveaway example generated almost 6, likes and almost as many comments. Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment.

The great thing about taking this approach is all the entries will be right inside the entry management dashboard. This makes it easier to see at-a-glance who has qualified correctly.

Then you can use the built-in random winner picker to announce the winner of your contest. You can use a similar approach to the previous Instagram contest with this example. In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

With RafflePress, you can ask users to visit each Instagram account. There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier.

This provides a great opportunity for brands to get in on the fun and host a contest using these features. Users could use these features in their daily snaps, or unlock a mountain zorbing game where they dodged obstacles while flying down a slippery slope.

Players won free packs of cookies as prizes. This campaign helped Oreo connect with a younger audience and get their attention with something new and exciting.

Ready to run your next social media contest? Use this template to launch your next social media contest and drive more engagement , leads , and sales for your business. Click below to download the free social media contest template.

Are you looking to increase engagement? Drive traffic to your website? Boost brand awareness? Pro tip: Make sure you set S.

goals for yourself: specific, measurable, attainable, relevant, and timebound. For example, We hope to gain 1, new followers within 1 week of running this Instagram contest. Your prize should be relevant to your contest goals and audience. Make sure you give people enough time to enter the contest.

Pro tip: Use Hootsuite to schedule your social media posts in advance. Teaming up with an influencer is a great way to get the word out about your contest. Make sure to choose an influencer who has a similar target audience to yours.

For example, Facebook wants it to be clear your contest is not affiliated with their brand. Instagram requires you to have official rules laid out for each contest. There are a few ways you can pick winners fairly :.

That way, there are no surprises when the contest is over. Hootsuite Analytics can also help you track how much reach and engagement your contest is getting.

Track contest-related shares , hashtags , and more to see how far your contest is shared. Save time and run your next social media contest with Hootsuite. Promote it across all the major networks, engage your followers, and manage user-generated content in one place.

Try it free today. Get Started. Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition. Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing.

In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad. Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.

Learn how to use one or all of the best social monitoring tools to help you track and manage online conversations about your brand. Digging into Facebook audience insights can help you better target your Facebook ads and get better results from your ad spend.

The most recent image sizes for different social media networks, including Instagram, X f. Twitter , Facebook, LinkedIn, TikTok, and more. Table of Contents. What is a social media contest? Social media contest template.

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The company runs its e-commerce giveaway on Instagram where the prize is eight full-sized products, featuring shower smoothies, sugar scrubs, and body butter. Five days later, Melted Soapery will select and contact a winner so they can redeem their prize.

Then, Melted Soapery breaks down exactly what users need to do to enter step-by-step to eliminate any guesswork. Next up is organic skincare company Airmid Beauty Secrets. Like Melted Soapery, they run their e-commerce giveaway on Instagram and use an eye-catching photo to grab the attention of potential participants.

Either way, this leads to a spike in their website traffic. In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here.

Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story. And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced.

The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience.

It just boils down to offering products that participants are receptive to and that get them to take action. One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it. Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry.

I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following.

Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash. And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark.

Many are open to it, and you can DM them with an inquiry. Sorry if I sound like a broken record for using TOMS in many of my blog posts.

If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.

Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3.

They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results. This allows them to segment their email list so they could send readers highly targeted content.

The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website. Emil is the CMO of Drip.

Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding.

Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:.

Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this.

Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share.

Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?

Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands.

And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store. Death Wish Coffee Company is an excellent case in point.

So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand. That way, you get instant access to their customers plus you get to share the promotional costs.

For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

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Read Case Studies. Integrations Show submenu for Integrations Featured Integrations. Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip? If your platform would help us on our mission, we'd love to hear about it. Get in touch. Resources Our best articles, guides, and how-to magic.

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