Back in the 19th century, the practice of handing out free samples was popularized by a renowned soap maker, Benjamin Babbitt. By offering the product for free to try, he gave them a chance to see what they were missing. While the methods we use today may differ, many of the benefits and reasons we use product sampling remain the same.

Product sampling tends to be most common in the world of consumer packaged goods CPG. However, other industries benefit from sampling too, such as apparel and technology. There are numerous benefits to an effective product sampling program. As Babbitt discovered in the 19th century, when consumers are loyal to a particular brand, it can be extremely difficult to get them to try anything else.

When you offer free samples of your product, you remove the risk for the consumer. Think about a customer going to a grocery store. Many of them already have a list written down of their needs. Conversely, handing out a sample of your product in the middle of the store instantly gets you noticed.

Giving your customers the chance to experience your product first hand before purchase gives you a much higher chance of boosting your brand awareness. For example, Snack Factory ran a product sampling program for a brand new product: Flat pretzel crackers.

Generating more customer reviews for your product is critical. A product sampling program provides the perfect opportunity to generate more ratings, reviews, and additional user-generated content.

A product sampling program is particularly helpful when launching a new brand or product within a brand. By providing potential customers with your products, you begin to build the foundation of trust and loyalty.

You might not get it from everyone, but for many, the option of trying a product and getting to experience it first hand before purchase is the ultimate form of brand trust and relationship building. Although many types of product sampling programs exist, they can generally be divided into two categories:.

Traditional product sampling is the in-person or event-based sampling method. Think of when you walk through Costco and you see the vendors handing out free samples.

Or when beauty brands offer free skincare samples. Traditional product sampling provides an immersive experience by allowing potential consumers to experience your products.

It also promotes brand awareness and gets your product in front of people who may have never heard of you. However, with traditional product sampling, audience targeting is usually out of reach since your samples are handed out to whoever is there, rather than a targeted audience.

And remarketing opportunities are largely non-existent since samples are typically handed out in passing with little chance for a follow-up.

Digital product sampling is far more in-depth than traditional product sampling. It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics.

This data can include everything from age and location to more targeted questions, such as dietary preferences and shopping habits, depending on the industry. Once profiles are created, potential customers receive relevant samples or digital offers that match their profile, creating a highly personalized product sampling program.

Digital product sampling, contrary to traditional product sampling, offers many opportunities for both laser-focused audience targeting and for remarketing. It allows you to reach customers in their homes instead of relying on in-person meetings and catching them at the right place and right time.

One of the biggest benefits of digital product sampling is the ability to capitalize on what product sampling programs are all about—collecting more ratings and reviews. Combine them with a proven, predictable, and repeatable methodology, and you get the best outcomes EVERY time.

Having reviews for new products makes for a better product launch. Our proven campaign management processes ensure that time from launch to when the review content is submitted is the quickest of any of our competitors as fast as 30 days from launch.

BEST QUALITY REVIEW CONTENT. Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed — and therefore more likely to convert shoppers who read it.

Our extensive reporting functionality incorporates predictive capabilities clearly outlining the impact of potential sampling campaigns based on product coverage, average star rating, and other indicators. Simple: It saves you money.

Seasoned Experts. We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content. STRATEGIC RESULTS-DRIVEN GUIDANCE. Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message.

SUPPORT FROM SEASONED EXPERTS. Our team has run thousands of product sampling campaigns.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

With access to our network of vetted sampling partners, you can reach a wider audience, generate more leads, and increase conversion rates while keeping costs low. An easy-to-use and ready-to-integrate platform allows you to customize your product sampling campaign to suit your specific needs and preferences.

Showcase your entire product range in one convenient place allowing consumers to explore and order free samples directly from the platform. Businesses across the globe, spanning diverse sectors such as technology, retail, auto, and banking, have achieved remarkable success by implementing channel loyalty and rewards programs with Almonds.

Managed sampling service. Our solutions augment business using sophisticated yet simple technology and B2B loyalty program platform to deliver measurable conversions and return on experience.

Evaluate campaign effectiveness by identifying what worked and what didn't and tracking metrics to improve future campaigns, sales, and brand loyalty. Increase customer retention and drive sales by offering exclusive discounts, personalized recommendations, and engaging content.

Manage your channel partners, track their performance, see which partners need additional support, and incentivize them to promote your products to their customers.

Track user engagement, samples delivered, feedback, and monitor conversion rates in real time and optimize your campaign for maximum results.

Establish seamless communication with customers and market influencers through IVR, multi-language calling, and toll-free mechanisms. Streamline logistics by managing inventory, selecting the right products, and tracking delivery timelines via WhatsApp, SMS and Emails.

Product Sampling Done Digitally With AI-Integrated Platform Supercharge your product sampling activity and loyalty or gratification program with a discovery, delivery and data-driven platform while providing AI-powered consumer insights and post-sampling data.

Small Samples. Big Impact Deliver samples to the right audience with an integrated Digital Platform for Product Sampling and take your marketing efforts to the next level. Product Awareness Create excitement and buzz around your product, build brand awareness, and ultimately drive sales and growth for your business with our advanced targeting capabilities.

Consumer Feedback Leverage the power of customer feedback and quickly identify areas for improvement, fine-tune their products to meet customer needs and expectations, and stay ahead of the competition.

After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package and deliver it directly to their doorstep in a safe and contactless way.

Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey.

Our platform lets you easily syndicate your ratings and reviews to your eCommerce site and help you build trust and credibility at the point of purchase. Introduce your products to new consumers with the highest-potential to purchase. Measure the impact of sampling on retail sales through the first-and-only sampling program that measures sales lift via closed loop measurement on Kroger.

Drive demand post-trial through coupons and special offers. Gain access to invaluable purchase data including intent to purchase. Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns.

Create a unique, interactive at-home product trial experience that complements in-store and online shopping. Gather robust retail shopper-data to discover which retail shoppers are most likely to buy your products and identify future shopper marketing efforts. Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential.

Boost the effectiveness of paid media campaigns with a sampling call-to-action. Reach new consumers at a fraction of the cost of a typical media campaign via Sampler's highly engaged Audience.

Capture 1st party data to fuel personalized re-marketing campaigns. Acquire first-party data to unlock personalized communication.

Get your product into the hands of consumers that represent the greatest potential with samples they actually want.

Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are. Capture CRM data more cost-effectively than traditional CRM acquisition methods. Let's chat about how Sampler can reach your brand's objectives. Say goodbye to siloed sampling initiatives.

Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, relationships. Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns.

In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge.

It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations. Related articles: 5 Consumer Advantages to an Experiential Marketing Sampling Program Training Tips for Sampling Your Food or Beverage to Consumers.

Pro Motion Blog. Retail — Sample your product or service at retail because this provides consumers the opportunity for immediate purchase. In-store — Many sampling programs take place inside the retail location providing Brand Ambassadors the opportunity to interact with consumers directly at the point of purchase.

Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer. You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow.

On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant. Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc.

Special event — There are many special events where you can sample your product or service.

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Sampling Programs. There's no better way of immersing your new and existing customers with your products than sampling programs, Let CPGIO lead your sampling A sampling program is a great solution for marketing your product to target consumers. The next step is taking action by setting up a sampling program for 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling campaigns · 4. Food delivery sampling: Product sampling program

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