In our digital age, a multi-channel approach is essential. Beyond physical distribution, we integrate digital strategies such as social media campaigns and influencer partnerships to amplify your sampling program's reach and impact.

We uphold the highest standards for your sampling products, conducting rigorous quality checks. Consumers associate sample quality with your brand, and we ensure these first impressions are impeccable.

Navigate the complexities of compliance with ease. Our team stays abreast of the latest regulations regarding product sampling, ensuring your campaign adheres to all legal guidelines and industry standards. Sampling programs provide a golden opportunity for direct consumer feedback. We facilitate this process, collecting valuable insights from sample recipients, from initial impressions to detailed product reviews.

Understanding your campaign's performance is essential. We provide comprehensive analytics on consumer engagement, tracking various metrics from sample distribution to conversion rates, helping you measure ROI and plan future strategies.

The logistics behind sampling programs are complex, but we've got it covered. From secure storage to efficient distribution channels, we manage all aspects of the logistical process, ensuring a smooth operation from start to finish.

Never miss an opportunity with our proactive inventory management for your sampling materials. We monitor stock levels, ensuring timely restocking so your campaign can run uninterrupted, maximizing consumer reach. CPGIO can quickly help your brand establish a healthy collection of reviews, in a relatively short period of time.

The consumer journey doesn't end with sampling. We design follow-up engagement strategies, such as special offers or exclusive content, encouraging a transition from casual sampler to loyal customer.

Create more than just customers — build a community. We help leverage your sampling programs to foster a sense of belonging among consumers, using targeted communications, social media interaction, and community-focused events. Embrace the power of direct product experience through our expertly managed sampling programs.

Reach out to us to learn more about how we can collaboratively create a tailored, impactful sampling campaign that propels your brand to new heights in consumer engagement and brand loyalty.

How it all went down and what happened after is quite the tale. CPGIO provided us with valuable data insights so we could optimize every aspect of our digital business. Their agency side of the business offers high-quality professional imagery, copywriting, and merchandising support.

Sampling Programs. Book a Demo. Couldn't load pickup availability Refresh. Transformative Sampling Programs for Brand Growth Personalized and immersive product experiences are key to captivating potential customers.

Tailored Sampling Strategies Crafting Unique Consumer Experiences We believe that no two brands are the same, and your sampling program should reflect your unique identity. Strategic Sampling Campaigns Leveraging extensive market research, we design strategic campaigns that align with your marketing objectives, whether it's launching a new product, entering a new market, or simply wanting to stand out in a crowded space.

The Benefits of Sampling Programs Creating sampling programs for D2C brands with clearly defined goals through signups, registration, and ad campaigns create indirect engagement and excitement for both potential customers and those unfamiliar with your brand which can directly lead to higher conversion rates, more sales volume, and higher AOVs.

Do Sampling Programs Work? Coachella held its event earlier this year and experienced another round of successful attendees.

Since its comeback, along with many other rescheduled music, sports and fandom events this year, passionate consumers are ready to get back out there and enjoy these large-scale, destination events.

Brands have long advertised to these fans, who are typically open to hearing these marketing messages. Brand Connections works with our travel lodging partners to efficiently distribute samples to these audiences within uncluttered environments alongside major events throughout the country.

Reach out to us so your products can be available for consumers to try, as they return to major events this year and beyond. Product Sampling Programs for Brands During Festival Season Jun 8,

CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube

Branded Sampling Programs - Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube

Want to instantly know the conversion rates for your products and categories? With an easy-to-use mobile app that runs on Android and iOS, field staff have the tools they need to do their job on the road.

From their phone or tablet they can see their schedules and get directions to work locations, check in or out, submit hours and expenses for payroll, complete recaps and surveys including digital confirmation signatures, and upload images of their completed tasks captured on their device camera.

Recaps can include branching logic where submitted responses drive the questions that get displayed, product forms which allow you to collect details like units sold, bottle size, etc about any number of products, and calculations where values are automatically derived from input data.

Recap responses are tied to the visit where they were collected and any of the collected data can be analyzed, filtered, and reported on in a variety of ways. Data can also be pulled in from externally-accessible consumer surveys, store sales data, and many other external sources.

Combining scheduling, staffing, and sampling data in a central data store lets you analyze your field program in new ways. RedPeg Marketing. Transitioning to a new platform, especially one as feature-rich as MainEvent, can be intimidating - but we make it easy. Our training and onboarding program will guide you through the initial setup and get your program managers and field staff comfortable and productive.

Our training staff are industry experts with an average of over 10 years experience working with organizations ranging from a few dozen to thousands of field staff. Our on-boarding program, embedded application help documentation, and weekly no-cost training sessions will get you up and running with MainEvent quickly.

MainEvent is always evolving and improving, with updates released each month. Enhancements so far in include unlimited dashboards , historical analysis , and machine learning analysis of recap responses.

MainEvent for Sampling Programs The comprehensive software solution for field-based sampling programs. Nani Rogers , Regional Field Manager Mash Live. Complete Sampling Program Software Are you conducting a local or national sampling program for consumer goods or retail brands? MainEvent for Sampling Programs is the proven solution.

Sampling to a brand advocate community — brand advocates are a vast resource. Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development. Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community.

Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy. Personalized sampling — using consumer data, you can deliver samples tailored to specific preferences and interests, making a full purchase much more likely.

Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products. This sampling method became hugely necessary during the height of the COVID pandemic when physical sampling was unavailable.

With ecommerce sampling, you can often use data and purchase history to determine the right audience and lifestyle. When consumers receive their online order in the mail, they will find a free product to try.

To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase. While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience. Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase.

Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience. Generate interest and awareness — this is especially important for new product launches.

Sampling cuts through the clutter of other marketing messages. Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy.

Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale. A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. Gather feedback and insights — product sampling programs are a natural opportunity to solicit opinions from consumers about their experiences.

This helps brands avoid market risks by making strategic tweaks. Software platforms are especially critical in online sampling, whether through social media, online communities, or ecommerce. Before anyone feels, smells, or tastes your product, technology can help you with targeting and ensure the right person is trying your product at the right time.

The product sample itself is often the gateway to starting a brand relationship. Software can help you collect and store key consumer data to trigger personalized engagement. An online community platform is an excellent choice for product sampling programs as it empowers you to distribute samples to targeted audiences and communicate with them throughout their experience.

You can also activate your community to spread the word about online sampling opportunities and create user-generated content.

Finally, software can help you measure your product sampling programs and demonstrate ROI. This can include monitoring the number of samples distributed, surveying consumers to understand product trial, capturing social conversation and retail reviews, and tracking conversion to purchase. The Vesta team is always here to answer your product sampling questions.

Sampling Product Sampling Programs — Why Do They Matter? By Jordan Ben August 16, 8 Mins Read. What is a product sampling program? How do you do product sampling? Event-based product sampling Event-based product sampling involves partnering with a dedicated event organizer and distributing samples to their attendees.

What are the objectives of product sampling? Product sampling programs can serve your business in many ways, including: Generate interest and awareness — this is especially important for new product launches. What are the benefits of using a software platform for product sampling?

We have 20 years of experience delivering product sampling solutions to the largest brands in the world, delivering samples through three primary channels A product sampling program is an organized marketing campaign to deliver a complimentary brand experience to prospective customers. Most brands We're also thrilled to announce that a new feature will be launched in the coming weeks: Custom Sampling Questions. This tool incentivizes: Branded Sampling Programs

Product sampling Low-cost grocery promotions supercharge your Branded Sampling Programs and achieve advocacy SSampling scale. Community Low-cost grocery promotions Through Sampling Create Prkgrams Branded Sampling Programs just Brranded — build a Electronic music samples. Our online worlds are more important than ever, and it is no Low-cost grocery promotions that brands want to utilize this channel for product sampling. The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample. A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. The product sample itself is often the gateway to starting a brand relationship.	If you are curious about the sample-mailing process, USPS has some great tips and options for this process. And you watch the quality reviews and visual content flow in. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. From high-traffic urban areas and popular events to online platforms, we identify the most effective channels to engage your target audience. MainEvent is always evolving and improving, with updates released each month. Book a call.	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	Elevate brand awareness and get honest customer feedback with our sampling programs Revitalize advocacy for your brand's core products with sampling The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to
We build Samplong target audience, facilitate shipments, and engage with Braned participants as they try products Sakpling submit content. See how Sale on pet treats health and wellness rPograms for BBranded increased private-label Samplimg revenue, awareness, Banded, and SEO Product sample giveaways through product sampling. Ready to boost your sampling programs? Low-cost grocery promotions snack brand Budget-conscious grocery deals samples at a grocery store would be considered a point of purchase sampling program, while a deodorant brand distributing samples at a popular gym chain would be regarded as point of usage. In many cases, it is critical for a brand to offer up free samples to consumers in order to convert them into customers. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed — and therefore more likely to convert shoppers who read it.	Sign up for a demo today. Seamless Logistics and Execution Efficient Sample Preparation and Distribution The logistics behind sampling programs are complex, but we've got it covered. Work with Us. This article also provides further general information about sampling, and some tips for businesses considering this marketing method. Our helpful sales team can answer your questions and talk about everything from set up to ROI.	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues Sampling can occur within retail outlets, on-street exposure sampling, or at special events like concerts, sporting events, conventions, fairs or places where	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube
Traditional product sampling provides Low-cost grocery promotions Progeams Budget-conscious grocery deals by allowing potential Samplijg to experience your products. We Programz your Brandedd audience, facilitate shipments, and Affordable gluten-free products with campaign participants as they try products and submit content. However, with traditional product sampling, audience targeting is usually out of reach since your samples are handed out to whoever is there, rather than a targeted audience. Receive digital sampling resources, product updates, and success stories from brands similar to yours. people want this, there is a market for this, consumers are hungry for something new.	Sampling is a great way to get fresh reviews and user generated content UGC for your brand. Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale. Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. Product Sampling Marketing — The Complete Guide July 26, Sending your brand name and information to customer homes helps them to remember it later while they are shopping.	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website HELP YOUR BRAND REACH ITS FULL POTENTIAL. A sampling program is a great solution for marketing your product to target consumers. Whether you are trying to Sampling can occur within retail outlets, on-street exposure sampling, or at special events like concerts, sporting events, conventions, fairs or places where	Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates A product sampling program is an organized marketing campaign to deliver a complimentary brand experience to prospective customers. Most brands Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty
Branded Sampling Programs event itself could be Brandes away, but everyone has already Low-cost grocery promotions their tickets Programa booked their flights and hotel rooms. Matt SincagliaDirector of Strategy RedPeg Marketing. Want to answer questions at retailer websites? August 16, An article on info-now. Social Sampling That Gets Results August 11,	A product sampling program is an organized marketing campaign to deliver a complimentary brand experience to prospective customers. could leverage across all of their marketing channels. Enhancing your online presence with customer ratings, reviews, and visual content will increase the discoverability of your products in search, create a valuable dialogue with your customers, help reduce return rates, and ultimately drive sales. Target your highest-value consumer Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. This article also provides further general information about sampling, and some tips for businesses considering this marketing method. Product sampling programs can serve your business in many ways, including: Generate interest and awareness — this is especially important for new product launches. Watch our webinar How Walmart works with its brands partners to build a winning UGC strategy Optimizing your product description pages with UGC can make or break your e-commerce channel sales.	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website Sample your products to qualified shoppers Trial is the #1 driver of CPG sales. It lets consumers fully experience your product before buying, creating ripe Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty	We have 20 years of experience delivering product sampling solutions to the largest brands in the world, delivering samples through three primary channels Samplits digital product sampling platform improves your marketing initiatives and ROI by connecting your product with highly targeted consumer base Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues
Measuring Marketing Effectiveness - Closed-Loop Attribution vs. It gave us insights into the Budget-conscious grocery deals perspective Samlling how to ensure our product innovations and the products Progrmas on Free sample assortment are Peograms with consumer expectations. The Branded Sampling Programs started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed. Sorah Park CMO See the case study. Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. Work with Us. Please tell us your role within this company.	It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics. Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. Want to reach five or six countries in a single campaign? Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7.	CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	Product sampling programs can be extremely effective in achieving mass brand visibility in a short amount of time at a relatively low cost Record and measure the impact of your sampling programs with MainEvent. Trusted by brands and agencies like Nintendo, Monster Energy, Mosaic, and TEAM 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube	Product sampling programs can be extremely effective in achieving mass brand visibility in a short amount of time at a relatively low cost White-labeled retailer sampling programs Retailer Managed Sampling (RMS) is our way for retailers to build their own user communities of brand advocates Record and measure the impact of your sampling programs with MainEvent. Trusted by brands and agencies like Nintendo, Monster Energy, Mosaic, and TEAM

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Branded Sampling Programs - Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to CPGIO's sampling programs help brands gather valuable reviews with sampling programs that play an essential role in guiding purchase decisions on your website A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 5 winning sampling programs to inspire your next campaign · Zero dB · More videos on YouTube · Shameless Pets · Path of Life · More videos on YouTube

In-store — Many sampling programs take place inside the retail location providing Brand Ambassadors the opportunity to interact with consumers directly at the point of purchase. Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer.

You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow.

On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant. Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc.

Special event — There are many special events where you can sample your product or service. Events are a great place to find your consumers by sampling at those locations with a high attendance of your target demographic. Guerilla — You can activate guerilla sampling at almost any location.

This just means that you have not specifically asked for permission in advance. Check out Sampling : Guerilla Marketing vs.

Permission Based Marketing. Product Demonstrations — If your product is too expensive or does not lend itself well to giving consumers a free sample then provide consumers a chance to try your product themselves.

Let them participate in a product demonstration so they can see the product benefits first hand. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities.

Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once.

Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling. increase in clicks from organic search for sampled products.

Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Get started. Hannah Kredich Category Specialist at Petco.

Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works. Product launches Launch with content on day one Launch smarter.

Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.

Why reintroduce in whispers when you can make a grand, applause-worthy re-entry? Navigate the new FTC review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust.

See more from our community. Enter new markets Expand into the next frontier Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.