Take a look at your current free trial emails. Ask yourself, are these emails helpful to the user, or to myself? The truth is a lot of marketing and sales emails are self-serving. And that includes free trial emails. But what if instead of making it all about you, you focused on the needs of the trial user?

You can also send an educational email to help the user make the most of the tools found within your product. When you look at your free trial emails through the lens of supporting your potential customers, it changes your approach. The goal of free trial emails is to convert free trial users into paid customers.

Depending on the length of your trial and your marketing strategy, you might not use all eight. But this will give you a starting point to create your free trial email flow. When users first sign up for a free trial, you need to send them an email to welcome them onboard.

I wrote an entire guide on how to write engaging welcome emails , which you can dive into if you want to see more examples of SaaS companies doing it well.

Subject: Welcome {first name}! Getting started with {product}. First off, thanks for signing up for {product}! My name is {your name}. You can think of me as your personal assistant, here to guide you through your trial!

Subject: Welcome Erlich! Getting started with Hooli. First off, thanks for signing up for Hooli! My name is Jared. Take a look at our Getting Started Guide. If you have any questions at all, you can reply directly to this email, or send me a message at jared hooli.

After your initial welcome message, the next email you should send is an educational piece of content. A lot of companies that have 30 day trials like to send a series of educational emails during the trial period, as a way to onboard users before they become paid customers.

Subject: How to {something important in your product} with {product}. Did you know that you can {important product use-case} in {product}? Did you know that you can compress all the files on your site at once in Hooli, and instantly make your website load faster? Watch this video to see a step-by-step example Give it a try, and let me know if you run into any problems with it!

How would you feel if you met someone new and were getting to know them. But every time they reached out to you, they asked for something. No selling or pushing them to download anything. That way you can solve issues before they come up. Subject: How can I help you {first name}?

I just wanted to check in and see how everything is going? Also, our support center has a ton of FAQs you can read through as well. Subject: How can I help you Erlich? This is the email where you directly ask them to convert from a free trial to a paid subscription. But your pitch needs to be strong.

At this point, the user has had the opportunity to use your product and see the value in it. So they should be warmed up. You just need to give them a reason to convert. Subject: {super strong value proposition}.

This is a great time to consider taking a look at our different plans so you can take full advantage of {product}. On average, our customers get {data-driven benefit}.

And if you need any help deciding which plan is right for you, let me know! Subject: Make your website load 60X faster. This is a great time to consider taking a look at our different plans so you can take full advantage of Hooli. On average, our customers increase their page speed by 60X when enabling all of our optimizations!

The timing of these emails will depend on how long your trial period is. For instance, if you have a day trial, you might want to send an email a week before the end of their trial and another one a couple of days before the trial expires. But if you have a 7-day trial, you should send it days before the trial expires.

For instance, QuickBooks urges you to subscribe before your trial expires in order to keep your expenses and receipts saved. This email was sent the day my trial expired. They also instill a sense of urgency in trial users since they only have a limited time to test the product out before they have to pay full price.

As a general rule of thumb, most trials are at least seven days long and the majority are in the day to day range. In reality, there are actually a few approaches you could take with your free trial to try and get the best results for your specific business model. If you have a high cost per lead and bring in a lot of revenue per user, then asking for a credit card would likely be detrimental since the cost of goods sold is marginal compared to lead generation and future earnings from those potential customers.

Adobe is a prime example of how to acquire customers through low-friction, no-card trial offers as they let potential customers access their entire product family without entering any payment details.

This is a given when opening your product up to more unqualified leads so you have to make sure that the numbers still make sense for your pricing strategy and product as a whole. Free trials are designed to offer full access for a limited time while freemium plans offer limited access for as long as it takes to get the user to upgrade.

While they serve different purposes, combining a freemium plan with a free trial could help you build a well-rounded pricing strategy. Hubstaff is a great example of this as they offer both options in their pricing model.

But how do you actually decide which one is right for your product? Or if you should use both even? Finally, you need to consider how competitive your product is as well as how saturated its market is. While simple products may be able to get by with free trials alone, companies that offer software with complex features should consider adding a demo into the mix.

The dilemma with trial length is how to offer enough time for a potential customer to test your software out adequately without giving them too much time that they sleep on the value. Many SaaS companies struggle with low engagement rates when they offer longer trials to the tune of 30 days for this very reason.

After all, users who are prepared to volunteer their credit info two weeks into the trial are likely to sign up for a premium plan later. Every SaaS company should work overtime to increase its trial-to-paid conversion rate by making the value that its software provides abundantly clear.

This is even more important if your product has a freemium plan since the last thing you want is for a new user to get comfortable in that tier. Adding UI modals like welcome screens can help you understand the goals and job-to-be-done JTBD of new users right from the get-go.

Canva is known for its usage of welcome screens during onboarding to help with customer segmentation. Welcome screens can also be used to tell users what they should try out while they have access to your product. myPAT takes this very approach to give users an idea of what they should test during their day free trial.

If your product has features that could be difficult to understand throughout the span of a free trial then you should consider inviting your trial users to an educational webinar.

Choose from a variety of free samples in Canada from popular brands like Garnier, John Frieda. You will find freebies such as free baby products, household Choose between the Detergent Sample Bundle or the Body Wash Sample Bundle! They currently offer a free trial for new subscribers! Get 30 days Learn how to integrate sampling and trial with coupons, contests, loyalty programs, and referrals to create a powerful sales promotion mix

Video

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Free trials pull in new clients, empower them to influence utilization of your product, to build mark faithfulness from existing clients and earn great reviews and testimonials. The intent is to pull in individuals, demonstrate to them the value of what you offer and convert them into paying, returning customers.

Offering a free trial enables individuals to attempt your product or service and turn out to be more comfortable with their understanding of your framework or product. Consolidate the free trial into your marketing plan, utilize your social networks, use Google AdWords and go to occasions to get the message out.

Ensure you have a decent lift pitch so you can get individuals interested fast without them losing interest. Increase customer confidence.

Offer your customers a money back guarantee if they are not happy with your product or service. This can help boost customer confidence and encourage them to take the plunge and try your product. Learn more.

Get customers in the door. Offer a free in-store trial of your product or service, so customers can experience what you have to offer before buying. It's a great way to increase foot traffic and get new customers through the door. These ideas are just some inspiration for your next free trial promotion.

Have something else in mind? Suited best for FMCG, fashion, and consumer electronic brands — free trial promotions are excellent at creating customer confidence.

Some people are sceptics by nature and need assurances before they're willing to make a purchase. Customers look for the best possible value and can make snap decisions based on how your product is presented in an ad or on the shelves.

This way alone, it can be challenging to get across how great your product is. Free trial promotions work as a reassurance that your product is of the quality you claim to be. By offering a free trial, you tell your customers that you're so confident in what you sell that you're willing to give them a taste for free.

In a world where there is an endless number of choices, it's more important than ever to make a good first impression.

Free trial promotions allow you to do just that by providing potential customers with a risk-free way to try out your product.

If they like what they see, they'll likely keep coming back for more. Returns are a hassle. You can save time and money by reducing the number of product returns you process each year when you give your customers the chance to try it before they buy.

Buyer remorse can result in product returns, but offering risk-free purchases eliminates this concern and greatly reduces the return rate. Free trials can be a powerful tool in any brand's conversion arsenal providing you with an invaluable amount of customer data.

Understand customers' needs and wants better and help increase sales with retargeting methods and using smarter communication tactics using the data you collect. When customers have a great product experience, they're more likely to tell their friends about it and write positive reviews.

Free trial promotions give your customers the chance to try out your product and see for themselves how great it is. This can lead to some serious word-of-mouth marketing that can increase sales and grow your brand.

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This trial offer is available to Canadian residents in all provinces and territories, with the exception of Quebec, due to provincial regulations. Not all consumers will qualify for this trial offer.

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It uses fruit pigments to colour its makeup products. As an autoresponder company, AWeber has over templates for email and newsletters. It also features a drag-and-drop editor for landing pages, automated email campaigns, tagging capabilities, market testing, and more.

AWeber has a free-trial period for 30 days, allowing customers to access most of its software features. Also, the offer includes excellent customer service, integration to other systems, and pre-built reports. This means they will continue to receive earnings as long as their referrals pay.

All the features you can use during the month-long trial period eliminate the risk of subscribing to the service. URL: AWeber Affiliate Program. PlateJoy prepares a personalized meal planning program for people who want to avoid diabetes.

You can also request meal plans designed for other eating styles, like keto and paleo. Additionally, PlateJoy has a partner company called Instacart if you want groceries delivered to your address. The day meal plan trial period gives the customer an idea of how the service works.

As an affiliate marketer , you can promote and market the company on mobile devices, social media, and websites. URL: PlateJoy Affiliate Program. It offers a long list of premium beard and hair grooming products made of natural ingredients.

The company mixes its grooming products in small batches to ensure and maintain its high-grade quality. Additionally, they will also receive free sample products or free razor blades. Those interested in joining the program can sign up on Refersion and enjoy a decent cookie length and commission rate.

As an affiliate, you will also gain access to free products, discount codes, samples, and rewards. URL: Rocky Mountain Barber Company Affiliate Program.

Sendlane is another autoresponder brand designed for companies upgrading from basic to automated email systems. Its features include automated marketing solutions for email, marketing, SMS, and more. Customers get a day trial period for free, allowing them to try the Pro plan inclusive of the total customer support.

The free trial lets customers try the Sendlane Pro-plan, giving them an idea of how it can revolutionize their operations. The initial commission rate and the recurring earnings are a great way to encourage affiliate marketers to join the program.

Above the page fold is a snapshot of its most popular shows, a clear value proposition, and a call-to-action button to start your free trial. And with badges showing their various awards, users are reassured that the platform is trustworthy.

The app store section is an excellent reminder of where people can download the Luminary app. And once more, the FAQ section is an ideal way to ease potential objections to signing up.

Headspace has a more minimalist approach to its free trial page. That said, it still includes all the essential elements needed to capture leads and increase conversions. Headspace also uses social proof to demonstrate its credibility. In addition, Headspace includes not 1 but 4 CTA buttons, giving users multiple opportunities to convert.

Nord VPN offers an excellent free trial landing page example. We particularly like the language Nord VPN uses to convince their audience. Some other vital elements Nord VPN has on its page include:. LinkedIn is a popular social media network for business professionals and job seekers.

Upon visiting the page, it explains precisely how it can help job seekers and business leaders with its various tools. And it supports each claim with statistics to make them seem more convincing.

By using custom graphics, LinkedIn provides a helpful snapshot of what using the platform is like. And with multiple CTA buttons, they can target users at different points in their decision-making process.

This free trial landing page example from Cloudways is both simple and eye-catching. Its bold blue hero area perfectly matches its branding while drawing the eye to its value proposition. From there, it explains the benefits of choosing Cloudways over its competitors.

It also uses bullet lists to make that information easy to skim and remember. Further down the page, you can learn more about its features, with useful graphics to keep users engaged. Then, near the end of the page are logos from existing clients and customer reviews to convince you to sign up.

As soon as you visit the page, the only things you can do are:. To learn more, you need to click the heading below the signup form. Only then will the rest of the page load with the full benefits of using the platform.

Each benefit includes a short description, an image to illustrate the point, and a call-to-action link to get started. Then, at the end of the page, you have a final chance to enter your email address for the trial.

And with its drag-and-drop builder, you can spin up landing pages in less than 30 minutes without writing code. Check out this guide to learn how to create a landing page in WordPress step-by-step with SeedProd. We hope this post helped you find the best free trial landing pages for your business.

After creating your free trial design, take a look at this post on how to split test and optimize landing pages. You can also create a landing page to test ideas. Want to address common user questions? Check out this guide on the best WordPress FAQ plugins.

Consolidate the free trial into your marketing plan, utilize your social networks, use Google AdWords and go to occasions to get the message out. Ensure you have a decent lift pitch so you can get individuals interested fast without them losing interest.

Any online services ought to in any event consider offering a free trial. For whatever length of time that your product is high quality, customers will probably pay for your service in the wake of having a decent personal experience with it.

On the off chance that you require more feedback on your product, consider offering it to a little group instead, and urge them to give you feedback and offer their opinions to generate more buzz around your product.