How to sell online Tips from e-commerce experts for small business owners and aspiring entrepreneurs. Subscribe Please enter a valid email address I consent to receive Ecwid Newsletter. I can unsubscribe anytime. BOGO or BOGOF stands for “Buy One Get One Free”. BOGO promotions are popular among retailers because they can increase sales of the products being promoted.

Plus, it will attract attention to other items in the store, which is great when you need to move dead stock or boost sales.

Some shoppers even search for BOGO coupons online before they make a big purchase! Important note: you should generally run a BOGOF promo only during specific time periods. These deals create a sense of urgency, which pushes customers to make a purchase.

BOGO promotions can be very flexible. We are going to break down five different types of BOGO promotions that you can use to increase sales in your online store and share some BOGO examples for inspiration.

If you have a bestseller in your store, this tactic will work great. A “Buy One Get One 50 Off” deal will attract those who have been hesitating to try it. With BOGO Half Off deals, customers will buy more of your legendary product, love it, and come back again soon.

Pairing products from different categories is a great deal for seasonal products and targeted audiences. For example, students and their parents Back to School BOGO. The only condition to remember is that the second item must be of equal or lesser value.

That way, you make above your profit margin. Beauty Bay offers a free product when customers buy an item from a certain category. By giving away free samples, you allow your customers to test real products. Samples look like gifts, but you should also think of them like investments: they create a potential future demand for your products.

Include exclusive samples of your new product line to introduce it to your customers. Samples are much less likely to be stolen, copied, or distributed illegally.

Also read: How to Create and Sell an Ebook. This is one of the most common variations of “Buy One Get One Free” promotion. It works for many product types and looks like a very good deal.

This strategy is also called liquidation , and it can be a great way to clear out old stock at low prices. Sephora made a special tab on their website for all sales and offers and listed their BOGO offer.

Lifestyle discounts are incentives to boost the attractiveness of a particular lifestyle. Usually, these discounts are offered to veterans, seniors, teachers, or students.

They are also offered to people who have certain types of health conditions. For example, many fitness centers offer discounts for people who suffer from obesity, diabetes or high blood pressure.

Considering the value of word-of-mouth advertising, lifestyle discounts can be very beneficial to your business. Tiered discounts, also called Buy More Save More , can be a powerful tool to encourage customers to spend more money with your brand.

The discounts can be tiered in a number of ways. Asking your loyal customers to spread the love for your brand, in exchange for a discount or reward, can make a big difference for your business. With their customer referral program, Dropbox grew their registered user base at If you have the resources, consider expanding your referral program so it rewards not just the referrer but also the referee.

That means that your business can benefit from increased revenues if you use this time effectively. Marketers may take advantage of the holiday season by introducing new products or highlighting existing ones that are related to the holiday. Loyal customers who feel appreciated and rewarded for their repeat business can be the difference between a company that succeeds and one that fails.

Assuming you have a coffee shop, you can use loyalty cards to offer 1 free drink after buying 9 as seen in above. You can offer double loyalty points for a limited time as a sales promotion to your customers.

For instance, an airline company can double loyalty points for the flights taken between February 1 to February If you're looking to get more exposure for your business, consider using a contest or giveaway on one of the most popular social media sites or on your own website. Make sure you have a dedicated landing page for the purpose of the contest or giveaway.

This is where people will enter their information once they are interested in your offer. You can offer a gift card with a popup to prevent the prospective buyer from leaving without a conversion and encourage them to keep in touch with your brand by entering their email address.

Your existing audience is your best resource when it comes to spreading the word about your giveaway. The audience you've already built through your social media presence includes the people most likely to support your giveaway.

So, it makes sense to use this resource as much as possible to encourage participation. Contests are also sales promotion methods in which you offer a prize to the qualifying contestants.

They are interactive ways of connecting with your audience. You can increase your leads and boost your online presence by simply conducting these contests. Event-based contests are very popular among marketers since people are more likely to show interest in your brand if you offer them to win a gold necklace for Valentine's Day.

7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free promotion One of the most popular sales promotion strategies is offering discount codes and coupons. One sales promotion example of a business using Below are 26 sales promotion examples curated from big.kim to get your creative juices flowing when thinking through your own. They are

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Sample promotion deals online - Online sales promotions are often overused by retailers. Here are 31 fresh promotional marketing ideas! 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free promotion One of the most popular sales promotion strategies is offering discount codes and coupons. One sales promotion example of a business using Below are 26 sales promotion examples curated from big.kim to get your creative juices flowing when thinking through your own. They are

You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions if your customers visit specific storefronts.

Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it. A discount can then incentivize customers to make a follow-up purchase.

If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa. Leverage a healthy incentive focused on time savings or additional services.

For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday. Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract.

Offer free peace of mind in return for their trust and business. Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays. With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it. When you give cashback you return a portion of the money customers spend with you after every purchase.

You know when your slow periods are — maybe July in Phoenix or December in Australia. A sales promotion can be just the tool to get deals moving during these down times. You can queue up your deals to start on the first day of the month for accounting and quota reasons.

Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company. As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes.

Offer promotions to customers already leaning toward choosing your solution. The result will be fewer concessions on your part, and a bigger payoff in the end. Recurring sales occur during set periods, like a bi-annual basis. Customers are also likely to spend more money to stock up on their favorite items at a lower price than other times in the year.

Punch cards are loyalty cards that contain a set number of icons that can be stamped or marked after a customer makes a purchase, usually in-store. When all icons are stamped, a customer receives a reward, often a percentage off of their next purchase or a free item.

A great way to run a promotion for your business is to run an app-exclusive promotion, where users receive deals specifically for downloading or using your mobile app to purchase your business. A sign-up sales promotion involves offering a deal exclusively for new users. It can be a valuable tool to drive sales and customer acquisition, as customers may be excited to follow through if they can make an initial purchase at a discounted rate.

In terms of sales promotions, gift cards are a valuable tool in incentivizing recipients to spend more money at your business, with the bonus of new customer acquisition.

You risk losing trust with your client, attracting the wrong type of client i. Limited-time offers are also closely related to limited-quantity offers.

Understanding the psychological triggers can help you develop your own winning limited-time offers. Limited-time offers and limited quantities both play with the idea of scarcity. Studies have found that scarcity is one of the biggest influences on purchase decisions, so making your products seem scarce through limited-time offers is a great way to tip the scales from interest only—to the more serious intention to buy.

However, shoppers are also very sensitive to cost. Even loyal customers love time-limited sales. In the best of cases, clever timing can get customers into the habit of buying from your store regularly.

People respond very well to exclusive offers because they feel like they are one of the privileged few who get access to the deal.

In addition, this is one of the effective methods of lead nurturing. One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. This is because a time-sensitive offer encourages customers to take immediate action—leading people to move their mouse away from the exit button and towards the checkout process.

This means more sales for your business. Here are some ways that you can apply these powerful tools to your business:.

Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase. For example, 1 Body uses an exit-intent popup that offers free shipping specifically when customers are about to abandon their carts.

You would only take on the added expense of offering free shipping at the time that a customer needs a final push to make the decision and complete a purchase. This would not affect customers who want to move directly to the checkout page.

The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for.

Sending out free samples and products also helps with customer retention. People feel valued and like the opportunity to try out products that they may end up loving and then decide to buy in the future. The addition of a countdown timer is a great way to get customers to act fast.

The sight of a timer ticking down, second by second, is one of the best psychological triggers that can be used to create a sense of urgency. Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date.

The Halloween Giveaway in the example below is over once the calendar passes October 31st. When you consider the huge interest that customers have during certain holidays Christmas and Black Friday —the two biggest , you can see why seasonal sales can generate tons of revenue.

The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists. The fact that the upcoming sale will be for a short period of time, means that prospective customers will plan ahead for it.

Here are some effective templates that can help you clear out the inventory you want to sell. You can use them to display your most exciting limited-edition products.

Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel. Limited-time offers for first purchases are a great way to ensure that more visitors make it from your landing page to your checkout process.

You can also take advantage of your limited-time promotion by getting visitors to join your email list. That way, you can send them future offers as well. Limiting incentive with time, whether it's a discount code or free shipping, helps you convert more prospects when you create a targeted pitch.

Pura Vida offers an excellent online promotions example—they make it clear that the offer is on the next purchase making it more personalized:.

Tarte's cross-sell campaigns skillfully incorporate free shipping. Holidays are the best time to market products as the best gift options without being pushy. While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic.

Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience. For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line. In their emails, American Eagle uses this sales marketing approach.

Lack of trust is a common factor for abandoning a cart. Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new.

Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh. Contests also enable stores to create a large amount of user-generated content. Equator Coffees created a giveaway with four other brands on Instagram to increase their following and overall engagement.

Define the promotional campaign's objectives depending on time of the year, type of audience etc. There are discounts available for everyone at Best Buy, even if their "Back to School" promotion is geared toward high school and college students.

Back-to-school sales in July and August allow parents to get their children ready for the new school year in September, for example. The same is true for Black Friday and the holiday shopping season that follows, as well as any other time of year when there is a higher volume of purchases made by consumers.

A two-week campaign with emails calling out the various aspects of the promotion as well as showing promotional ads can be beneficial. You might like: 25 Creative Examples of Black Friday Deals. When it comes to an eCommerce sales promotion, the terms and conditions help explain everything about the deal.

Spelling out these terms and conditions in your exit-intent pop-up will help steer some customers back to the sale. Conditions such as tiers, scaling, and halts must be set before you set out on the promotional marketing journey.

In tiered discounts , the value of a discount adjusts as the customer's spending increases. In the following illustration, Pottery Barn employs a multi-tiered strategy:. You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set.

It's more likely that sales promotional programs will overlap. For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering. Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer.

As an illustration, if your goal is to bring in new consumers, you'd present a special offer for individuals who haven't yet made a purchase.

Consider featuring an added incentive, such as free shipping or free returns for additional impact. It can be about products, website navigation , or the overall shopping experience.

So, try to incentivise it to get more responders and eventually, boost sales. Inclusive marketing is sort of a buzzword in the eCommerce world right now—and the good news is that you can use it as a promotional marketing tactic.

when they factored minority groups into their messaging. Many eCommerce stores are writing supportive copy, encouraging equal employment programs, and more. All they have to do is verify their ID to get started. While subscription-based models do increase revenue, it can be tough to recommend options and other products.

1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 20 Ecommerce Promotion Ideas to Use Today · 1. Flash Sales. During a flash sale, ecommerce stores offer specific products for a limited time at a deep discount Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for: Sample promotion deals online

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