Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages. Is your business using free trials at the bottom of the marketing funnel to help prospects make a purchasing decision?

Use the critiques featured in the post to create pages that can get you more conversions and a higher ROAS. Get started on your free trial landing page today by signing up for an Instapage day free trial. Platform Platform Instapage Overview Integrations Features Security.

Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration. Solutions By Channel For Search Ads For Social Ads For Display Ads.

By Use Case For Ecommerce For Retargeting For Lead Gen. By Industry Education Finance Real Estate Insurance. Resources Resources Library Product Updates Blog Webinars What is a Landing Page? What is AI Marketing? Platform Instapage Overview Integrations Features Security Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration.

By Channel For Search Ads For Social Ads For Display Ads By Use Case For Ecommerce For Retargeting For Lead Gen By Industry Education Finance Real Estate Insurance. Resources Library Product Updates Blog Webinars What is a Landing Page?

GET STARTED. No navigation menu helps keep visitors focused on the page and not distracted by other links near the headline. The main CTA is a bright color with clear copy that stands out from the largely white background. Without those present, it may not be clear to marketers if the platforms they need a scheduler for are supported.

Sprig What the page does well: A clear product dashboard image provides potential users with a clear visual representation of the product. This can help buyers understand the interface and functionalities, making it easier for them to assess whether the platform aligns with their needs.

Minimal copy in the hero section makes it easy for visitors to skim and find information relevant to their decision. Customer logos as you travel past the hero section continues to build trust and highlights the caliber of companies that use Sprig. Contentful What the page does well: The headline conveys the benefit immediately.

Scannable copy in digestible bullet points helps visitors see the value of Contentful without being overwhelmed by information. Social Proof above the fold highlights a wide range of brands, from retailers to tech companies to alcoholic beverages, highlighting that this platform can be used by companies in any vertical.

No imagery may lead to less distraction, but we would suggest adding a visual or video of the platform for visitors to see. Wrike Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages.

The short form requiring only an email reduces friction and increases the odds a visitor will convert. It also underscores that no credit card is required for the trial. The header image is a gif that cycles through different views of the Wrike platform, giving potential users a sneak peek of what to expect.

Social proof in the hero section highlights a wide array of platforms, from video games to ride shares, highlighting that Wrike can work for a multitude of industries. The live chat option opens in a new tab, away from this landing page. Offering live chat is okay as long as the visitors stay on the same page.

the demo. Supermetrics What the page does well: The headline and secondary headline clearly state the offer, which helps prospects quickly decide whether to read on. Customer logos show that high-profile companies use Supermetrics to grow. In this post, we will focus on digital products, but a lot of the tactics we cover apply to physical products and services as well.

When thinking about digital products we often think of SaaS products e. Salesforce, Xero, Shopify, LinkedIn, etc. g MS Office, Keynote and apps iOS and Android , but there are many other forms of digital products.

For example, online courses, magazine subscriptions, e-books, and so on. In general, the longer someones uses your product the more likely they are to keep it after the trial period has ended.

Furthermore, free-trials reduce the risk to the consumer — this is especially important if you are entering a new market, and your brand awareness is low. In this specific example, we are using Google Ads to build awareness and attract leads to our website and the landing page.

As we mentioned above, our campaign and conversion funnel starts with Google Ads Step 1. The landing page Step 2 covers our digital products benefits, features, and testimonials — the primary purpose of the landing page is to convert prospects into free-trial customers Step 3.

Related : A Comprehensive Guide To Lead Generation And Nurturing. In the context of this post, the trial period Step 4 is the most critical step — this is where we need to make our product sticky, and ensure a good percentage of these free-trial customers convert into paying customers.

Which specific tactics you use will depend on the digital product you are selling e. SaaS vs. E-book ; however, most of the principles are the same. Assuming we are a SaaS software as a solution business, we may try these 4 steps to make our product sticky. The quality of content is vital because a free-trial customer will make certain assumptions about your product and company based on these early communications.

For example, if your onboarding content e. Firstly, we need to understand what our free-trial customers are looking for and not looking for.

In our experience, free-trial customers are mostly interested in the user experience and core features; therefore, the free trial period is not the time to overwhelm them with features and details. Instead, focus on making the experience as easy as possible, provide examples, make your content feel personalized, and reduce the fear of the unknown — with social proof e.

g testimonials, customer stories, reviews, etc. Why is this important? Because different roles have different needs, wants, pain points, and priorities. The benefits and features we need to highlight during the free-trial period should be driven by the role e.

Designer, Marketing Manager, Project Manager, CMO, CEO. Simply put, a testimonial from a marketing manager should be sent to a marketing manager someone they can relate to , and not a designer someone they cannot.

Also, the type of communication you send out during the free-trial period should take into account data and analytics. For example, if you detect a red flag e. product was not used in over a week , you may want to give those users special attention — to get them to re-engage again.

The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details Use email. Your number one tool for gaining free trial users is email. Early on in the process, you should have gained the user's email address 1. Know what to use when: free trial or demo · 2. Engage only the most qualified leads · 3. Create an outbound touch pattern on multiple channels

Free trial campaigns - Furthermore, free-trials reduce the risk to the consumer – this is especially important if you are entering a new market, and your brand awareness is low The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details Use email. Your number one tool for gaining free trial users is email. Early on in the process, you should have gained the user's email address 1. Know what to use when: free trial or demo · 2. Engage only the most qualified leads · 3. Create an outbound touch pattern on multiple channels

Platform Platform Instapage Overview Integrations Features Security. Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration.

Solutions By Channel For Search Ads For Social Ads For Display Ads. By Use Case For Ecommerce For Retargeting For Lead Gen. By Industry Education Finance Real Estate Insurance. Resources Resources Library Product Updates Blog Webinars What is a Landing Page? What is AI Marketing? Platform Instapage Overview Integrations Features Security Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration.

By Channel For Search Ads For Social Ads For Display Ads By Use Case For Ecommerce For Retargeting For Lead Gen By Industry Education Finance Real Estate Insurance. Resources Library Product Updates Blog Webinars What is a Landing Page?

GET STARTED. No navigation menu helps keep visitors focused on the page and not distracted by other links near the headline. The main CTA is a bright color with clear copy that stands out from the largely white background. Without those present, it may not be clear to marketers if the platforms they need a scheduler for are supported.

Sprig What the page does well: A clear product dashboard image provides potential users with a clear visual representation of the product. This can help buyers understand the interface and functionalities, making it easier for them to assess whether the platform aligns with their needs. Minimal copy in the hero section makes it easy for visitors to skim and find information relevant to their decision.

Customer logos as you travel past the hero section continues to build trust and highlights the caliber of companies that use Sprig. Contentful What the page does well: The headline conveys the benefit immediately. Scannable copy in digestible bullet points helps visitors see the value of Contentful without being overwhelmed by information.

Social Proof above the fold highlights a wide range of brands, from retailers to tech companies to alcoholic beverages, highlighting that this platform can be used by companies in any vertical.

No imagery may lead to less distraction, but we would suggest adding a visual or video of the platform for visitors to see. Wrike Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages.

The short form requiring only an email reduces friction and increases the odds a visitor will convert. It also underscores that no credit card is required for the trial. The header image is a gif that cycles through different views of the Wrike platform, giving potential users a sneak peek of what to expect.

Social proof in the hero section highlights a wide array of platforms, from video games to ride shares, highlighting that Wrike can work for a multitude of industries. The live chat option opens in a new tab, away from this landing page. Offering live chat is okay as long as the visitors stay on the same page.

the demo. Supermetrics What the page does well: The headline and secondary headline clearly state the offer, which helps prospects quickly decide whether to read on. Customer logos show that high-profile companies use Supermetrics to grow. The short form reduces friction and increases the odds that visitors will opt for the trial.

Adding use cases could better showcase how potential users could leverage the platform. Semrush What the page does well: The orange CTA button stands out on the page and draws attention.

The header scrolls with you, and the CTA in the header is a constant reminder to visitors to begin their free trial. Adding step-by-step guides to the onboarding process can speed up product adoption and reduce the time-to-value.

Once a new user has their first Aha! moment, you should start following up with more tips and continue distributing information to give them a constant sense of progress.

The easiest way to do this is through in-app messaging, which brings us to our next point. A truly effective in-app messaging strategy should include interactive flows that guide customers , in-depth guides that help them understand your SaaS product and upsells from your marketing department.

A few ways you can use in-app messaging include teaching users how to navigate the interface, adding tooltips about specific features, or other UX patterns that highlight specific product capabilities which provide value for their use case.

Your in-app messages need to be well-timed, contextual, and displayed in the optimal sequence. For instance, an onboarding checklist will be much more effective when combined with other elements, such as welcome screens, rather than treated as an isolated element.

Creating a win-back campaign can also leverage email messages to bring back unengaged users before their free trial ends. This, paired with a clear call-to-action, can work wonders when trying to acquire new customers with free trial marketing. Other essential email types include free trial expiration , trial extension, and feature highlight emails.

These types of emails can make closing sales a lot easier in the long run. Because of how big a commitment subscribing to new software can be, SaaS companies know that a sense of urgency is essential to user acquisition.

The last few reminders could even be paired with a special offer that compels trial users to sign up for a paid plan or even upgrade to a higher price tier.

See which features trial users interact with before coming customers, which stages of the user journey have the highest drop-off rate, or what the average session time is. Specialized software like Userpilot will help you track user activity, monitor engagement metrics , and trigger specific messages or events based on specific user actions.

The best part is that you can create these in just a few clicks without writing a single line of code. You could also offer trial extensions, permanent discounts, extra features, and other incentives to turn your best leads into customers.

Ready to get started with in-app messaging, no-code webhooks, and other features that will optimize your free trials? Sign up for your free Userpilot demo today!

Video