Our extensive reporting functionality incorporates predictive capabilities clearly outlining the impact of potential sampling campaigns based on product coverage, average star rating, and other indicators. Simple: It saves you money. Seasoned Experts. We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content.

STRATEGIC RESULTS-DRIVEN GUIDANCE. Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message.

SUPPORT FROM SEASONED EXPERTS. Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process.

Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business. For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors.

Analyze Performance. Accurately size ROI with post-campaign reporting. QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. It allows you to reach customers in their homes instead of relying on in-person meetings and catching them at the right place and right time.

One of the biggest benefits of digital product sampling is the ability to capitalize on what product sampling programs are all about—collecting more ratings and reviews. Your online brand community can be used to create an effective product sampling program from start to finish.

Digital product sampling programs require effective audience targeting. The TINT platform creates progressive profiles of members, continually collecting and adding zero-party data and first-party data.

Once targeting is accomplished, UGC, testimonials, and reviews can be generated in real-time within the platform as community members receive their samples. Short on samples? TINT can deliver free product coupons to allow members to pick up your product in store, or perform receipt verification to reimburse members for their purchase.

The platform can also identify community members that have already purchased your product and reward them for posting UGC or making a review. Most importantly, TINT can help you leverage your sampling efforts, making it more than a simple one-off activity to generate UGC or support product launches.

It can be part of a holistic, long-term strategy for customer acquisition, loyalty-building, and generating consumer insights. For new brands or existing brands with new products, product sampling is a one-way ticket for getting your product into the hands of potential customers.

But with a sampling community, you eliminate the risk for them and create the ultimate form of value: A free product for them to try and to see everything you have to offer. Reach out to us with any questions you have about product sampling programs, from general questions to how we can help you get more from your sampling investments.

Sampling Product Sampling Programs — Ultimate Guide By Jordan Ben April 8, 7 Mins Read. What is Product Sampling? Why is a Product Sampling Program Important for Your Business? Building brand awareness As Babbitt discovered in the 19th century, when consumers are loyal to a particular brand, it can be extremely difficult to get them to try anything else.

Begin building a relationship A product sampling program is particularly helpful when launching a new brand or product within a brand. Types of Product Sampling Programs Although many types of product sampling programs exist, they can generally be divided into two categories: Traditional product sampling Digital product sampling Traditional product sampling Traditional product sampling is the in-person or event-based sampling method.

Digital product sampling Digital product sampling is far more in-depth than traditional product sampling. How TINT Can Help With a Product Sampling Program Your online brand community can be used to create an effective product sampling program from start to finish.

Product Sampling Programs Build Lasting Loyalty and Create Connections With Consumers For new brands or existing brands with new products, product sampling is a one-way ticket for getting your product into the hands of potential customers.

Questions About Product Sampling Programs? Interested in more? Sign up for a demo today. Author Jordan Ben VP, Product Strategy. How to Do Digital Product Sampling August 11, Social Sampling That Gets Results August 11, Product Sampling Programs — Why Do They Matter?

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Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

Sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

Leveraging extensive market research, we design strategic campaigns that align with your marketing objectives, whether it's launching a new product, entering a new market, or simply wanting to stand out in a crowded space.

Creating sampling programs for D2C brands with clearly defined goals through signups, registration, and ad campaigns create indirect engagement and excitement for both potential customers and those unfamiliar with your brand which can directly lead to higher conversion rates, more sales volume, and higher AOVs.

Sending product samples is an important part of the brand discovery and purchasing process for D2C brands by introducing new and existing products to consumers. While sampling programs have the ability to share your products with those unfamiliar with your brand they also have the added benefit of gaining crucial consumer reviews, and further, optimizing your product's journey.

From high-traffic urban areas and popular events to online platforms, we identify the most effective channels to engage your target audience. We ensure that your samples reach consumers where they are most receptive.

In our digital age, a multi-channel approach is essential. Beyond physical distribution, we integrate digital strategies such as social media campaigns and influencer partnerships to amplify your sampling program's reach and impact.

We uphold the highest standards for your sampling products, conducting rigorous quality checks. Consumers associate sample quality with your brand, and we ensure these first impressions are impeccable.

Navigate the complexities of compliance with ease. Our team stays abreast of the latest regulations regarding product sampling, ensuring your campaign adheres to all legal guidelines and industry standards.

Sampling programs provide a golden opportunity for direct consumer feedback. We facilitate this process, collecting valuable insights from sample recipients, from initial impressions to detailed product reviews.

Understanding your campaign's performance is essential. We provide comprehensive analytics on consumer engagement, tracking various metrics from sample distribution to conversion rates, helping you measure ROI and plan future strategies.

The logistics behind sampling programs are complex, but we've got it covered. From secure storage to efficient distribution channels, we manage all aspects of the logistical process, ensuring a smooth operation from start to finish. Never miss an opportunity with our proactive inventory management for your sampling materials.

We monitor stock levels, ensuring timely restocking so your campaign can run uninterrupted, maximizing consumer reach. CPGIO can quickly help your brand establish a healthy collection of reviews, in a relatively short period of time.

The consumer journey doesn't end with sampling. We design follow-up engagement strategies, such as special offers or exclusive content, encouraging a transition from casual sampler to loyal customer.

Create more than just customers — build a community. We help leverage your sampling programs to foster a sense of belonging among consumers, using targeted communications, social media interaction, and community-focused events.

Embrace the power of direct product experience through our expertly managed sampling programs. Reach out to us to learn more about how we can collaboratively create a tailored, impactful sampling campaign that propels your brand to new heights in consumer engagement and brand loyalty.

How it all went down and what happened after is quite the tale. CPGIO provided us with valuable data insights so we could optimize every aspect of our digital business.

Their agency side of the business offers high-quality professional imagery, copywriting, and merchandising support. Sampling Programs. Book a Demo. Just remember that the goal for this type of sampling is to increase sales and positive word of mouth.

Customers apply for various free sample offers through Ripple Street. Once selected for the offer, they receive the samples in the mail. After testing out the sample products, they write a review and provide feedback to the brand in question.

Applications for these offers close after a certain amount of time, but new ones are always opening up. For example, Baby BLUE Chewy Chatterbox dog and cat treats opened its sample application from May 5 to June 6. On June 7, , the applicants were selected to sample the product. And from June 13 through July 4, , the products were sent out and tested.

As a result, samplers gave positive product reviews. More reviews lower risk aversion. When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets! Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals.

So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples. Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? Hmm… maybe a more subtle shade would be better. Brands can use virtual try-ons to fill their social media calendars. Warby Parker prides itself on its choice selection when it comes to new, stylish, and comfortable eyeglass frames.

It provides a quiz to help customers determine exactly what type of frames will best suit them and then a personalized selection based on their responses.

After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days. After finding that perfect pair, customers can buy what they want and ship the rest back. For something you have to wear all the time like glasses , comfort and style are paramount.

Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying. For brands that want a turnkey sampler program, Bazaarvoice offers a white-labeled sampling program to help retailers get their product samples directly into the hands of their community and start generating UGC.

Kent Yoshimura and Ryan Chen, co-founders of wellness company Neuro, explain in this podcast one of the key ways they achieved their success: making sure Neuro Gum was as perfect as possible before they jumped into product activation.

They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as:. After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum.

And those people who sample the product became loyal customers. Sampling is a really big opportunity for us. Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling.

After their initial success, they continued sampling with specific cohorts like the CrossFit community. Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence.

Kosas offers a cost-effective product sampling method in the form of cashback sampling. This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer. With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases.

Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items. Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions.

Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages. So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision.

WiZ, a brand featured on HomeDepot. It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store.

Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started. Receive products from your favorite brands in exchange for honest reviews.

Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. The Bazaar Voice.

Search the blog. Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy. Laura Staples-Otis Director of Product Marketing for Content Acquisition. July 20, Ready to talk to us? Get started.

Chapters: What is product sampling? When should you launch a product sampling campaign? What is product sampling? Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt. Sampler packs include small or trial-size products.

If the customer likes the sample, they are more likely to buy the product at full size. Limited time samples are free only for a specific amount of time, such as three days, a week, etc. This adds excitement and plays to the psychological fear of missing out FOMO.

Virtual sampling is when consumers are able to try out a product online without visiting a store or receiving something in the mail. This type of product sampling campaign relies on technology like an app or artificial intelligence. You have a high-quality, effective product ready for people to test.

A bad product will be all the more maligned by product sampling. Your budget can handle sampling costs. This includes the cost of the samples as well as shipping, handling, staffing, and marketing. Note: CashBack Sampling alleviates a lot of this cost.

You need increased brand awareness for an existing product. Just make sure expansion is feasible for you based on your current business model. You have a new product to launch. Product sampling will help with product development, as well as create some additional buzz.

Sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

Align products to target audiences. Share your personas, regional goals, and any other research on your target audiences with us. Together, we can create a plan to mail product samples to prospects that have been analyzed and are more likely to convert.

Identify inventory. Select the amount of product you want to dedicate to sample boxes or containers, based on your targets. We will assist your order scheduling to account for increases or decreases your supply chain. Create your design and choose your packaging.

You have a wide variety of box, cartoning , labeling and design options to choose from. We can help you develop custom designs and packaging that fits perfectly to the shape and size of your items. Choose from FSE, two-piece ridged, or tuck style cartons, paperboard or corrugated boxes, and more!

Coordinate with USPS standards and pricing. MGA is an expert mailing services provider who can guide you through requirements set by the postal service. Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase.

Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience. Generate interest and awareness — this is especially important for new product launches. Sampling cuts through the clutter of other marketing messages.

Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy.

Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale. A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. Gather feedback and insights — product sampling programs are a natural opportunity to solicit opinions from consumers about their experiences.

This helps brands avoid market risks by making strategic tweaks. Software platforms are especially critical in online sampling, whether through social media, online communities, or ecommerce.

Before anyone feels, smells, or tastes your product, technology can help you with targeting and ensure the right person is trying your product at the right time.

The product sample itself is often the gateway to starting a brand relationship. Software can help you collect and store key consumer data to trigger personalized engagement.

An online community platform is an excellent choice for product sampling programs as it empowers you to distribute samples to targeted audiences and communicate with them throughout their experience. You can also activate your community to spread the word about online sampling opportunities and create user-generated content.

Finally, software can help you measure your product sampling programs and demonstrate ROI. This can include monitoring the number of samples distributed, surveying consumers to understand product trial, capturing social conversation and retail reviews, and tracking conversion to purchase.

The Vesta team is always here to answer your product sampling questions. Sampling Product Sampling Programs — Why Do They Matter? By Jordan Ben August 16, 8 Mins Read. What is a product sampling program?

How do you do product sampling? Event-based product sampling Event-based product sampling involves partnering with a dedicated event organizer and distributing samples to their attendees.

What are the objectives of product sampling? Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice.

A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.

Why reintroduce in whispers when you can make a grand, applause-worthy re-entry? Navigate the new FTC review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust.

See more from our community. Enter new markets Expand into the next frontier Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.

Bazaarvoice Deals Trial more products, ship fewer samples Sampling is a great way to get fresh reviews and user generated content UGC for your brand. Petco Product Sampling. A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here.

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