By including a strong data capture incentive or simple data capture mechanic into your product sampling event area, we are able to capture the details of thousands of event goers, for your long term, ongoing dialogue.

This army of new consumer ambassadors is then available for you to share your NPD announcements, inform them of new retailer listings, inspire them with seasonal recipe ideas and pull across to your retailers for repeat purchases. The logistical coordination of product sampling at consumer shows is a massive and complex challenge for non-specialists to undertake.

Rather than waste your time and energies battling with an alien task while you have other pressing priorities, partnering with us means your events are fully managed by our specialist product sampling campaign management team. We will advise you on the huge array of specialist event type options, many of which you may never have been aware of before.

All aspects of product sampling roadshow planning will be planned for you. Breast Cancer Awareness Product Sampling Program. Celebrate Breast Cancer Awareness Month and drive sales at the same time! Download the Breast Cancer Sampling Program Info Sheet.

For more info, contact Gaby Marti. View All Services. Customer Interaction Kits. Health Programs. In-Store Demos. Training Programs.

Product Sampling. Path to Retail. Omnichannel Marketing. Creative Services. Program Development. Brand Ambassadors. Multi-vendor Boxes. On the other hand, when done correctly, in-store demonstrations can drive brand awareness, sell out product the day-of, and even create a sales lift that can be demonstrated in POS data.

Surprisingly, many sampling events occur when there is no product in stock or few left on the shelves. Good reps can pay for themselves and sell enough product to cover their hourly cost.

The best ones will sell out an entire product line. Hard to believe? Solution: Be meticulously focused on finding the best people to represent your brand.

Your brand ambassadors are not vending machines. If you want to simply hand out samples, you can do passive demos. The most successful programs prioritize their messaging and the ability to resonate with a shopper, getting them emotionally tied to the mission.

Great brand ambassadors will prioritize the quality of conversations rather than simply handing out samples. Figure out your sampling conversion rate. On average a 3-hour demo will give you the chance to sample about individuals. Look first to optimize the messaging, then look to see if your brand ambassador is properly educated and executing that message.

There are a couple of pretty clear guidelines for when your in-store demonstrations make sense. The first guideline relates to demos as simply a marketing activity — a driver of trial, and an enhancement to your retail relationship. That number turns out to be when sales lift at demo in MSRP dollars equal the cost of the demo.

1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues

Product sample events - Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers 1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues

The product sampling will be based on a static promotional display or branded sampling vehicle which is fully self-contained and has a great scope for preparing fresh product samples.

Our product sampling teams will pro-actively off samples to people as they pass the event product sampling stand.

Your account manager will provide you the best possible solution for your city centre product sampling campaign often utilising a combination of the approaches.

We include every conceivable detail into our product sampling campaigns, from staffing to space management even down to the finest detail of product storage and logistics Our experienced account managers will guide you through the event product sampling process to ensure you have the most amazing and cost-effective campaign possible.

Utilising our nationwide event managers and product sampling staff our regional managers will ensure your product samplers are fully trained before any product sampling commences.

In certain circumstances the product samplers will require Food Hygiene Certification, all our product samplers provide is their food hygiene certificates which are regularly updated as part of their training process.

We host central or regional training days where we not only deliver product information training to our product samplers but also demonstrates how cooked or ambient product samples need to be presented to customers.

Your account manager will discuss the best strategy for reporting on your product sampling. Offering private on-line activity reporting blogs of detailed data matrix portals we will have a reporting solution matched to your needs.

Your Name required. Your Email required. Your Message. Home Events. Sample Your Product At High Footfall Events. Facebook X Reddit Pinterest Email.

You may also like. ICE London 2 days ago. Space NK Westfield 4 weeks ago. Admiral Casino 1 month ago. Popeyes Expansion 1 month ago. Charbonnel et Walker: A Year Of Sampling 1 month ago.

Go Do Your Thing This Christmas with Northern Rail 2 months ago. The Pho Fix — A Unique Hangover Cure Pop-Up by Pho 2 months ago. Rather than waste your time and energies battling with an alien task while you have other pressing priorities, partnering with us means your events are fully managed by our specialist product sampling campaign management team.

We will advise you on the huge array of specialist event type options, many of which you may never have been aware of before.

All aspects of product sampling roadshow planning will be planned for you. Get in touch and we will show you how we will make promotional sampling activity at consumer festivals and shows come to life.

There are so many types of consumer shows, events and festivals to pick from for your product sampling roadshow. Here are a few outline summaries of the types you might want to consider for your product sampling roadshow:.

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Product sample events - Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers 1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues

Brand ambassadors are the most overlooked elements by agencies, particularly those without an in-house staffing function, as the team will be on the ground.

Promotional staff are essential in communicating key messages quickly and concisely while also maximising sample numbers.

This is an element that Red Bull has executed well; their efforts to find the perfect Red Bull Musketeers reflect highly in their product sampling campaign performance.

As award-winning field and experiential marketing experts, our team can help you reach your target audience through product sampling. With over 4, experienced brand ambassadors across the UK, we have the right people for your brand. As well as our excellent brand ambassadors, we also have a pool of community champions who speak over 45 languages and give us insight into the ethnic communities in the UK.

really can take your brand to any audience. To discover our sampling services, chat with the team today to see how we can create effective campaigns together. Experiential Marketing. Field Marketing. What is product sampling? Dorset Tea GottaBe! Red bull Red Bull is known for its brand ambassadors and product sampling marketing methods.

How to produce an excellent product sampling campaign 1: Know when the time is right. You have a high-quality, effective product ready for people to test. Your budget can handle sampling costs. You need increased brand awareness for an existing product. You have a new product to launch. Previous article Next article.

Interested in learning more about our product sampling staff? Contact Us. Largest Talent Database In The Industry , vetted field employees More. Nationwide Staffing In The U. and Canada Any city, large or small More. Get the latest and greatest in experiential marketing news delivered to your inbox once a month!

Of course, results will be dependent on your category, and you may have other key learnings and results that grow your brand well. Share your thoughts with us below! Find the way to better C. cash flow, profitability, and growth with CPGenius by Promomash.

Brand Executives Brand Managers. Chris Ambarian. Young and emerging food and beverage brands are often surprised to find that to get on store shelves, they may need to pledge a certain amount of store support in exchange for that placement. So, as part of the deal, their sales reps and brokers will promise the retail buyer a few in-store demonstrations.

No big deal, right? The last thing a young and emerging brand wants or needs after landing a large retail account is to spend thousands of dollars supporting that store just to end up with low sales, and risk losing that shelf space. Chris Ambarian is the Co-founder and Chief Strategy Officer of Promomash, the industry-leading provider of cloud-based software and services for CPG retail trade and in-store promotion management.

He can be reached at caa promomash. com, or you can click here to follow his posts on the company's blog, Promote Better. Share the knowledge! or read some more: trade promotion management. In-store Demos.