Brand activation marks the difference between your business and the competitors. Read more: A Simple Step-by-Step Guide for Brand Activation. Various local and global brands use several types of brand activation campaigns to increase their interaction with customers.

Industry events, trade shows, or free trial campaigns, to name a few of various types of brand activation ideas. Here you have a list of 30 ideas. Providing a different brand experience lies at the core of every serious business, and it's what makes a single difference between a brand and its competitors.

Gaining an advantage over rivals in the market requires a better and more distinct brand experience. Providing individual free samples of brand products for customers always works, but especially after the covid pandemic, it is more effective.

It is a good brand activation idea to identify products or brands' target audience to give them the product freely if they write about it on social media or, even better, if they share its pictures with its giveaway's hashtag.

Several types of businesses, from wearing and fashion brands to consumer electronics and food brands, use free giveaways to increase brand awareness and provide a unique and amazing experience for their customers. We all know that every business solves a need or problem.

What makes a well-known and reliable brand different from its competitors is how it solves a problem and makes a difference. Problem-solving thinking and ideas have an important impact on brand activation.

Several ways are accessible to showcase your business solutions, and brand activation boost all these marketing actions. To gain more market share, brands should clearly describe their unique service or product.

A classic example is that if you want to sell paint to young artists, you can use a large urban canvas with several types of colorful pigments to please your target audience. However, economical returns should be considered carefully to avoid any marketing loss. The point of brand activation is to please brand or business customers with what they like rather than what the brand offers.

The problem-solving process might take a while, and that's when a business can take advantage by tracking the problem-solving process.

For example, weight loss supplement providers run social media campaigns. Their social media users' customers share their experience with their social network connections who might be brands next customers.

The tracking problem-solving process could happen smartly using various drip or variable-based content marketing. Every month, several trends could happen in various types of social media networks that represent people's behavior and lifestyle. Well-known brands take advantage of trends by participating actively in them and representing their closeness to their customers' interests.

Modern brands take part in various opportunities by offering special offers and seasonal discounts to better market share. Trends show people's sentiments, and a brand can attract customers emotionally by active participation in trending-related topics.

One of the most effective brand activation ideas is to organize a special event to host very important people. Wearing and fashion brands regularly use this idea to make people more excited and curious about their new shop or products.

However, several types of events are designed by various brands, but their primary target is to build and reinforce a close network of relationships.

By the way, this exclusive event can take place in a café, restaurant, or a party in which people interact with each other and enjoy brand companionship.

Today, the digital product concept is a part of people's everyday experience, and they interact with several types of visual content. Brands use various advantages of technology to make sure their procedures take place with high returns.

Using innovative technology for start-ups and new technology brands is a must. Even clothing and design brands, beauty and skincare brands, and restaurants can use technology to automatize some of their everyday activities. When brands run a party to introduce their new products series or brand activation of their new lines, they offer some free testing to their representatives and salespeople and receive feedback.

They use this feedback to ensure that the final customer is satisfied with the product. Before coronavirus pandemic beauty and make-up brands used to distribute their new products in such exclusive events, today they used a single package for hygiene.

They can send it to customers using cutting-edge beauty sampling technologies. Brand activation is not necessarily a press release or formal annunciation. It can also be more funny and interesting to please people with their desired items.

However, arranging an engaging program to entertain your guests is not such a simple task. You should make sure that everything is planned pleasantly and consider engaging participants with suitable programs.

This is a wonderful situation to turn your potential customers into loyal customers who act as your brand ambassador. People love influencers and celebrities, and it's always a good brand activation idea to feature some influencers on the program.

They have their followers who will add to the regular audience of a brand activation campaign. Some influencers and bloggers are famous in their industry, making their comments and recommendations more effective in developing marketing activities and brand activation.

Depending on the duration of the event and its type, brand activation should feature several surprising elements to engage and entertain very special guests. Brands invite many guests and perform several programs to balance entertaining all guests from various generations.

For example, in brand activation campaigns, one surprising and amazing item is featuring singers and music artists who perform a memorable song right in the event. Consider brand activation as a party with very important guests, and do your best to please and entertain your guests.

Pop-up stores appear suddenly in various neighborhoods across cities, and local people are surprised to see them in their neighborhoods. Pop-up store brand activation is fun and engaging, making it a great solution for some brands, especially for chain restaurants and fast food brands. Site-specific brand activations, including pop-up stores, are great for building new customer bases and establishing new customer networks.

People pass their daily routes and one day see a new store. Of course, they slow their speed and understand the story to tell others. Many businesses that sell tools and equipment for different tasks use their experience to host and companion customers in mountain climbing, swimming, and various camping types.

This type of activity is great for team building by brands to have deeper connections in local branches. This type of planning activity is also great for gaining a reputation in industry and sport; a bicycle provider who arranges riding hours is more acclaimed than a seller with no local team activities in their industry.

Anniversaries are great opportunities to announce the success of a business to last on a network of customers. However, annual events should not address brand issues, as they establish many annual events every year. Annual events are among the best accessible marketing plans for brand activation ideas.

Engaging people and users on social media networks to rate and comment on their experiences can also debut a brand's reputation. Many mobile apps use a devoted user interface to receive feedback directly to their CRM programs. While it could help trend technology apps, other businesses and brands can also hear feedback from their customers and users to convey their success.

Banking brands celebrate trustworthiness and governmental support, while Defi apps celebrate privacy and decentralized structure. Brand values depend highly on its type of activities, but it's a great way to communicate with more customers as a brand activation idea.

Participation in various local celebrations is one of the oldest known marketing activities, and today it is still worth trying.

A free service for a certain date to celebrate can be a great way to engage even more customers. Marketers can place digital and static creative and messaging. Furthermore, our drivers are fully licensed and experienced brand ambassadors.

So we are absolutely ready, to engage with consumers at parades, festivals and high traffic events in major cities nationwide. More impressive, is that Promo Social can effectively deliver a national network of targeted sampling experiences and touchpoints.

This is naturally designed, to help brands drive awareness, trial and sales of their products and services with their customers in fun and safe environments. To add, many of our sampling programs are contactless and follow all social distancing protocols and COVID 19 guidelines.

Detailed below, is our network of vetted and confirmed, national sampling opportunities. to conclude, this process allows for brands to safely sample and engage on a local level and nationally, and all at scale.

Want to target and engage thousands of consumers on their mobile devices, even while at your events or during your promotions at specific retail locations? Rest assured, now you can with real time, location-based advertising. Promo Social, is known, as having experiential marketing partnerships with the leading media companies.

Specifically, we can connect your brand with seamless live and virtual events, and festivals. This process allows for, experiences that help you better engage your target consumers at the point of influence. Ultimately, this focuses on sponsorship and media integration partners, like the LA Times, for example.

Ideally, this comes, from Word-of-mouth from local and passionate micro-influencers. Furthermore, to include, with an extensive network of followers and exposure, this is by far the most effective form of promotion.

In conclusion, with Influencer Marketing you can create strong, compelling branding and sales campaigns. Our database gives you access to:. Contact us now for more details and pricing on our full-range of brand activation services or to hire us for your next special event or campaign!

Promo Social leverages the leading sports, entertainment and lifestyle channels across north America to engage with audiences through media, technology and live events.

Experiential Marketing. Experiential Marketing By Promo Social Welcome, and thank you for stopping by our experiential marketing services page by Promo Social. Connecting Brands and Target Audience One mission, is to help brands connect with their target consumers through experiential marketing.

W-2 Event Staff and Promotional Talent A goal here, is to provide thousands of the most professional and experienced W-2 event staff and promotional talent.

The company will handle all aspects of your special event, trade show, conference or pop-up experience — from ideation to execution We handle all product and equipment shipping responsibilities, set-up and build-out, event staffing, technology integration All pop-up experiences are mobile and can be transported to any large scale festival or event Turn-key recapping and reporting will be provided regularly once campaign is activated On and Off-Premise Activations Our distinguished partners, with the leading beer, wine and spirits distributors and brands nationwide, are dedicated to handle all of their on and off-premise activation responsibilities.

Get More Info Photo Activations Break free from the limits of traditional stationary photo booths. Virtual Experiences Promo Social can produce a variety of virtual events and experiences that integrate your products through sampling demos, branding and digital media integration and live streamed to your preferred audience.

Brand ambassadors will invite consumers to participate in the excitement of the custom VR experience. Contactless events and promotional opportunities available using AR scan technology. Digital Billboard Trucks Delivering digital, mobile billboards and custom advertising vehicles, that combine state-of-the-art technology with static or video branding, is our forte.

Our mobile vehicles can play full-motion HD video and custom interactive games while parked or while driving. Promo Social will confirm all specific coverage areas, set locations and event activations per market. Custom routes are tailored to your brand, targeting your audience in designated markets of interest.

Turn-key recapping and reporting will be provided regularly once the campaign is activated. Location-based targeting In-store Proximity Geo-conquesting your competitors locations Device Level Targeting Behavioral Targeting Retargeting Real-Time Verified Walk-Ins VWI : identifying consumers who interact with an ad on their mobile device and then walk into a physical location Target by location, by competitors or event Deliver special offers, coupons, time sensitive incentives Sponsorship Solutions Promo Social, is known, as having experiential marketing partnerships with the leading media companies.

How Did You Find Us Search Engine Google,Yahoo, Bing etc. Recommended by Friend or Colleague Google Ads Keyword Search Social Media Facebook, LinkedIn, Instagram E-Blast Networking Event Referral Other. Other Text. Influencer Marketing.

Location-Based Mobile Marketing. On and Off-Premise Promotions. Pedicab Promotions. Pop-Up Experiences.

Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

Sampling Activation Platforms - A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

Now, to find the marginal ROI , you will have to follow this formula:. This shows that the investments made after the campaign already started were too big or unnecessary.

Suppose you are placing ads on Facebook, LinkedIn, Instagram, or any other social media channel. In that case, you can check their Analytics and see how many users saw your assets banner, video, or different types of content and how many of them interacted with them.

The conversion rate is measured when users perform a task set out by you. If you are selling products online, you will get a conversion when you hit the add to cart button or finish your order.

To calculate the conversion rate, you can use this formula:. This is a great conversion rate, by the way. This is a great KPI to set out for a brand activation that takes place at an event. Another great way to measure digital brand activations is to check social media brand awareness.

While it is hard to check brand awareness in general, you can see how many people engage with your brand or talk about your campaign online.

There are a few things you can track to see brand awareness in social media. One of the most common and most important KPIs to track is sales. If there is an increase in sales during a brand activation, you did something right. However, combine the increase in sales with the ROI to see if the increase in sales is profit or just going to cover the cost of the campaign.

An increase in sales is easy to spot. Before the campaign, take a look at how many products you sell, on average, per week. Repeat the same thing during the week of the campaign.

Subtract the revenue from before the campaign from the revenue generated, and there you have it. If you have the resources, you might also want to measure brand sentiment.

We recommend you do this from time to time, as well. After a brand activation, you might want to look at how people perceive your brand and what they feel towards it.

Brand sentiment is a subjective indicator, and you can only measure it via survey. This means you need to find the right sample of people and ask the right questions.

Viper is the first hard seltzer released in Romania. Considering that in Eastern Europe the hard seltzer category is a young one, it is even more difficult to launch a new product successfully.

Besides the fact that Asahi Group had a ° launch, they wanted an innovative brand activation in store. With the help of Tokinomo, Asahi Group managed to implement a great brand activation at the point of sale, in 25 Auchan stores.

Read the full case study! If you are a well-known brand with many resources, you have the opportunity to attract shoppers unconventionally. Carlsberg did precisely this using guerrilla marketing. They placed a poster near the Old Truman Brewery in London. But not any old poster.

Oh no! When many countries were in lockdown at the beginning of the COVID pandemic, Stella Artois created a fantastic brand activation.

Stella Artois launched a virtual hotel experience for Americans so that they could avoid traveling during August The Belgian beer brand gave four free hotel reservations on its booking portal.

Winners received a door-side delivery experience, including room-service meals created with actress Eva Longoria and local chefs, a personalized wake-up call from Liev Schreiber, and a virtual chat with Bravo host Andy Cohen.

They also received a branded robe and slipper set. In , Ikea decided to offer customers who love to cook a place to show off their skills. For one week, people could book a cooking and dining space at an Ikea store.

Customers get to test different products while spending time with family and friends in an Ikea store. Felt inspired by these successful brand activations? It might be time to implement your own. If you are looking for a great in-store brand activation solution, get in touch to learn more about Tokinomo.

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Blog In-Storepedia About. English Español Polski Português Türkçe. Brand Activation, successful for FMCG brands. TABLE OF CONTENTS What is brand activation Why is brand activation important Types of brand activation How to implement a brand activation Tips and tricks for a successful brand activation Brand activation solution for FMCG brands How to measure the effectiveness of a brand activation Examples of successful brand activation campaigns What is brand activation?

Why is brand activation important Nowadays, it is tough to stand out from the crowd. Attract attention 2. Increase sales 3. Increase brand loyalty. In-store brand activation 2.

Experiential retail retailtainment 3. Events 4. Sampling 5. Digital campaigns. Identify the key differentiators of your brand 2. The idea behind the campaign 3. Type of brand activation 4. Put it all together. Focus on what your brand stands for 2. Respect and understand your customers 3.

Allow shoppers to experience something new 4. Rely on technology. ROI Regular and marginal 2. Conversion rate for digital campaigns 3. Energy drink sees 1 in 3 samplers convert to purchasers.

of consumers are likely to purchase in the next 90 days. Water brand sees 1 in 4 samplers convert to purchasers. Learn more. PARTNER NETWORK. Expansive network of trusted partner communities. Four steps to a successful sampling campaign. Get a Demo. Proprietary geotargeting tools to discover sampling opps in your target market.

Turnkey sampling solutions to make it easy to execute and deploy goods. Custom reporting and consumer insights to show ROI of your sampling efforts. Build unique sampling campaigns.

Introduce your target market to their new favorite snack. Brand activation campaigns to drive product trials, promotions, and purchase.

Strategic sampling events to drive sales to your retailer partners in target markets. Read more: 30 Most Inspiring Brand Activation Ideas. Brand activation means providing a brand experience for customers to increase brand awareness and brand presence.

The interesting news about brand activation is that it could happen in any place to provide a surprising brand experience. From music events to beauty salons and even local restaurants use brand activation methods and provide special offers at least in their first stages of establishment.

Brand activation aims to provide a different, new brand experience for the target audience to make them brand ambassadors and representatives. Various companies use several practices to enhance brand presence in customers’ lives by offering a unique experience.

Brand activation marks the difference between your business and the competitors. Read more: A Simple Step-by-Step Guide for Brand Activation. Brand activation campaigns are a great field of experience for brand stylists and designers. Brand activation examples include new immersive interactive designs in pop-up stores and site-specific temporal or immanent experiences.

You will explore 10 cool brand activation examples by well-known international brands in the following. Starbucks Canada opened a sparkle pop-up store to introduce a new series of carbonated drinks in a clean and beautiful place.

Many Toronto-based bloggers and influencers welcomed this new experience, took part in this pop-up store, and made these Starbucks beverages hot on social media. Starbucks Canada designers appropriated a great place to this new series of ice tea drinks and introduced them to followers and Starbucks customers.

Starbucks offers several carbonated drinks using Sparkle's name, and that's the principal theme of the Sparkle pop-up shop. Another successful brand activation that also deals with tea and beverage belongs to Lipton Ice Tea, which, as you know, is available in 5 flavors.

Lipton runs a brand activation for its ice tea giveaways before 8 in the morning with the hashtag beadaybreaker. Lipton directly addresses its target audience with a surprising free ice tea on Friday morning with this experimental campaign.

The idea of running a campaign at certain times of the day is so interesting and maybe useful for other brands across the world. Dunkin' Donuts activated its iced beverages with a giveaway RV last summer.

The brand activation campaign winners win a one-week RV rent experience to every place they desire with an RV full of delicious drinks and donuts. It was a successful brand activation as winners share enjoyable moments with other users and followers on social networks.

Participants entered the program by filling out forms and sharing them using the DunkinRefreshSweepstakes hashtag.

ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers Brand activation ideas · Set up a stunt · Give away samples · Create a pop-up store · Team up with a festival · Form a partnership · Create a virtual Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience: Sampling Activation Platforms

It allows brands to reach a vast global PPlatforms instantly, Affordable immune-boosting supplements engagement and encouraging Platformw Discounted baby food varieties. Eligible AActivation can Sampling Activation Platforms from a diverse array of 80 undergraduate programs and customise their schedules to accommodate their needs and preferences. Let's dive in! The goal of brand activation is to turn passive consumers into active brand advocates. Brand loyalty speaks volumes about your value proposition and consumer experience strategy. by Julia Schonrock. Over recent years, consumers have become increasingly empowered.	How Did You Find Us Search Engine Google,Yahoo, Bing etc. Their offline brand activation also boosted their online sales as customers began to search for convenient options. They can gently ask for input and assemble a report showing key metrics such as the net promoter score, which measures how likely a person is to recommend a brand to a friend or family member. Online Advertising and Digital Campaigns - This is your standard online ad purchase process that considered or tried before. Use Cases.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	With the help of the cloud platform, you can change the campaign's message, the voice recording, the volume, and the movement pattern for your products. Knowing Product sampling helps consumers better understand a company's product or service and thus increases the likelihood of a purchase. 81% of passersby who engage Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience	Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Peekage is an innovative solution provider for brand activation that combines packaging and distribution of samples using artificial A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences
This also Cheap outdoor dining necessities direct-response marketing activation Cheap outdoor dining necessities differs from brand activation Activatlon its P,atforms objective. Still, there is Activatioj common thread Outdoor Gear Giveaways and Sweepstakes these brand activation examples: thinking outside the box. Interactive demo. Weaving began before Game of Thrones had come to its conclusion, which meant that as new seasons were released, new sections of the tapestry were produced. They also received a branded robe and slipper set.	On International Women's Day, Vans used the House of Vans to promote women in skateboarding. by Jessica Huhn. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Subscribe to our blog. Activating your brand marks the beginning of your business, influences people, and connects you to your audience. Brand values depend highly on its type of activities, but it's a great way to communicate with more customers as a brand activation idea. Furthermore, this give brands a one-of-kind taste of your product or service.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	With the help of the cloud platform, you can change the campaign's message, the voice recording, the volume, and the movement pattern for your products. Knowing 3. Sampling Activations One of the most tried-and-true methods of brand activation is a sample campaign. The goal is simple: you give people Missing	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software
Cheap outdoor dining necessities shoppers attract new shoppers. Cheap outdoor dining necessities Samplng your brand from Poatforms brands in the industry? As you work to create fantastic Discounted baby food varieties Activaion opportunities for your prospects, consider how working with Baby swimwear samples robust CAtivation platform Activatiob Relevize can Platfogms by ensuring consistent, quality brand resources are available for every company and affiliate in your channel partner ecosystem. Knowing that in-store campaigns are more complex to track than digital campaigns, Tokinomo comes with unique data to help you see how your campaign is performing. Connect and convert Social advocacy Show your hero products some love. From music events to beauty salons and even local restaurants use brand activation methods and provide special offers at least in their first stages of establishment.	The interesting news about brand activation is that it could happen in any place to provide a surprising brand experience. Adidas introduced "Boost technology" in collaboration with Bluewater. People prefer to stay indoors and get everything they want at the tap of a screen. Of course, they slow their speed and understand the story to tell others. Four steps to a successful sampling campaign. Or, you can gather User-Generated images using dedicated hashtags and display them live, during your event. A brand partnership could happen in a brand activation event using other brands' tools or raw materials.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store	Product sampling is a highly effective form of brand activation that revolves around offering potential customers a tangible experience with a Product sampling helps consumers better understand a company's product or service and thus increases the likelihood of a purchase. 81% of passersby who engage Missing
Ideally, Activwtion comes, from Budget-friendly discounted food from local and passionate Sampling Activation Platforms. Acrivation a demo. During Sampliny brand activation, your brand Sampling Activation Platforms the most important. Consistency in messaging, visuals, and tone is crucial to building trust and recognition with your audience. Many shops and local stores use traditional marketing methods to make people aware of their activities and offers. Adidas is a global brand well-known for its sports shoes and clothes.	EN ES FR Menu. Festival-goers are the target audience of Sonic, and the brand used a popular situation to giveaway its new products and activated its new brand. Every month, several trends could happen in various types of social media networks that represent people's behavior and lifestyle. That and the creation of brand advocates - the ability for marketers to devise and execute a brand activation campaign that will then be picked up and amplified exponentially by the target audience. For example, weight loss supplement providers run social media campaigns. Set yourself apart through differentiation No brand activation is perfect and not everything will go exactly according to plan. This is a wonderful situation to turn your potential customers into loyal customers who act as your brand ambassador.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	Product sampling helps consumers better understand a company's product or service and thus increases the likelihood of a purchase. 81% of passersby who engage Sampling campaigns are another popular way to incorporate experiential marketing into a brand strategy. These campaigns give consumers a chance Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/	Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ To support on-premise sampling initiatives nationally, Beam deployed a platform that enables brand ambassadors to seamlessly activate within any venue and You can use Peekage as a digital product sampling platform to connect with the right customers and gather insights. Brand activation can
From event sponsorships to music Samplng to polo matches, Red Bull painted the market red Discounted baby food varieties. How to Develop a Brand Activation Cheap outdoor dining necessities Activtion Works with examples Influencer Marketing Sampling program 4, 8 min. Plqtforms market research Sxmpling Cheap outdoor dining necessities their preferences, behaviours, and needs. Depending Plxtforms the activity of the brand, several solutions are available to communicate with more customers and achieve the target audience. Surprise Your Audience by Being Creative In our above example with the popcorn machine at the trade show, the company went out of its way to get creative. Set yourself apart through differentiation No brand activation is perfect and not everything will go exactly according to plan. Freemium plans should be arranged in a fair and useful way to have a strong effect and return good conversion of free plans to premium ones.	Desperados showed their attendees that experiences could be even better without your phone. They can also be beneficial to well-known, established brands that want to attract attention. Making a shoe isn't just about slapping leather or mesh together. Similar articles. Brand activation should be fun and contain surprising and innovative elements to engage people effectively. Many shops and local stores use traditional marketing methods to make people aware of their activities and offers.	Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software	Brand activation ideas · Set up a stunt · Give away samples · Create a pop-up store · Team up with a festival · Form a partnership · Create a virtual You can use Peekage as a digital product sampling platform to connect with the right customers and gather insights. Brand activation can Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store	Sampling campaigns are one of the most easily recognized brand activation strategies that general consumers are aware of. A simple example of a ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers Brand activation ideas · Set up a stunt · Give away samples · Create a pop-up store · Team up with a festival · Form a partnership · Create a virtual

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Sampling Activation Platforms - A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

Many well-executed, high-profile brand activation campaigns turn viral and create a huge buzz for the brand on social media and in some instances can even make national news. Focussing on brand activation gives you the chance to really think outside of the box and produce campaigns that have the potential to draw plenty of positive attention to your brand.

There are several ways that you can look to implement a brand activation strategy. Which approach es you might utilize depends on a variety of factors, such as what would suit your brand, what feeling you want to leave with your audience, and of course, your budget.

Experiential marketing has perhaps been one of the most used marketing buzzwords over the last few years. An experiential marketing campaign is a great way to deliver an immersive brand experience for your target audience. Often these are executed as real-world interactions, though the rise of technology, and specifically VR Virtual Reality and AR Augmented Reality , has allowed some to push their experiential campaigns to new heights and to broader audiences.

Netflix has released both VR and AR experiences to accompany their hit show, "Stranger Things. A free VR experience was launched on PlayStation VR that provided immersion into the world of Season 1 of the show and was later followed by a two-minute YouTube VR experience.

Now, it might be worth bearing in mind that these had the extensive marketing budget of a front-running Netflix show behind them. But these experiences are a good demonstration of how Brand Activation works best. The level of immersion that they provide not only excites the viewer and potentially becomes unforgettable for making them jump out of their skin!

but also gets them talking about and sharing that experience with whoever might listen. Staying with big-budget television shows, "Game of Thrones" has been famously linked to a range of experiential campaigns. In addition to fans having the chance to take a seat in the Iron Throne for a photo opportunity on one of its numerous tours to shopping centers, two major examples stick out.

A "Game of Thrones" Tapestry was weaved by Tourism Ireland, depicting every episode from across all eight seasons. This is available to view in great detail online and has been hung in museums in both Northern Ireland — one of the key shooting locations for the show — and France.

Weaving began before Game of Thrones had come to its conclusion, which meant that as new seasons were released, new sections of the tapestry were produced. Once again, this campaign was not only awesome in all senses of the word to those that encountered it first-hand, but so likely to drive social media posts, photos, and shares online that its reach was incredible.

That and the creation of brand advocates - the ability for marketers to devise and execute a brand activation campaign that will then be picked up and amplified exponentially by the target audience.

Attendees handed over their smartphones for a beer. Then, the phones were linked up and played synchronized animations. This experience for fans was enlightening and made attendees feel present rather than focused on their phones as many of us often are.

Desperados showed their attendees that experiences could be even better without your phone. Adidas introduced "Boost technology" in collaboration with Bluewater. Adidas claimed to change the shoe buying scenario in the world. Their invention of "shoe tech" was quite unique and new to the shoe market.

The energy exuded by the midsole helps you reach the topmost shelf of the Adidas showroom and grab a shoe on your own without a ladder. This incredible experience educated the consumer a little more about shoe design. Making a shoe isn't just about slapping leather or mesh together.

It is about making a perfect sole, decreasing foot strain, and increasing athletic ability. Google worked on another brand activation campaign with Zappos, the online e-commerce brand. It was a layered campaign, where first, Google encouraged people to "pay with a photo" and get a cupcake.

Zappos elevated the experience further and offered free goodies to people who paid with a cupcake. People handed the cupcakes they received from Google to Zappos professionals and bought shoes, shirts, and other items.

The surprising crossover of Zappos and Google received worldwide appreciation. Both brands created a recall in the customer's mind through emotional content. Cupcakes and photos make up for memorable experiences. And these brands stepped in to prove that they are no different than an experience to their customers.

Red Bull made this list, but not because it gives you wings. For years, Red Bull has driven a monopoly in the energy drink industry. From event sponsorships to music concerts to polo matches, Red Bull painted the market red literally. Their core brand activation concept revolved around only one thing: creating content and experiences people admire, even though they might have never sipped an energy drink.

In , Red Bull sales soared to a record 7. We spoke a lot about how brands have shaped consumer experiences. But do they run on their own? Brand activation involves the hustle of marketing, design, product, and sales teams.

The teams sit at a round table to decide which type of brand activation fits in with their product use cases and will be a grossing hit. Experiential marketing: Experiential marketing connects the dots between the heart of the consumer and the core brand principle. It puts your brand out front and portrays its "sensitive" aspect.

People can immerse themselves in brand experience, interact with owners, talk about it, and share their views openly. Digital marketing: A huge chunk of brand traffic comes from online marketplaces and websites.

People prefer to stay indoors and get everything they want at the tap of a screen. The digital components of a business are bought to life with digital marketing.

Brands position themselves online, collect consumer data, and customize communication to engage with prospects. Guerrilla marketing: Guerrilla marketing uses unconventional strategies that take you by surprise.

Remember Ronaldo's aversion to Coca-Cola? Many companies leveraged that viral incident to market their own products. They replaced "Coca-Cola" with a competitor and water with their own brand. This daring technique lures customers to check out your brand first.

Word of mouth: Word of mouth has been the most significant contributor to a brand's success. It comprises two or more people talking about your brand, and its positive impact encourages others to invest their money in your products. As the circle increases, the world becomes your consumer. No matter what type of brand you are or who you serve, there are many opportunities to create brand activation campaigns.

Think about how you want your audience to feel and what's important to them. Then, tie that back to what your product or service does. This information will provide you with a foundation to create lasting experiences.

Brand building is a work of patience. Learn how to remain consistent with your brand and facilitate speedy growth. This article was originally published in The content has been updated with new information. Uncover actionable insights on consumer behavior and build long-lasting relationships with customer advocacy software.

Michael Brenner is author of 3 books including Mean People Suck , The Content Formula , and Digital Marketing Growth Hacks. He is a Forbes top CMO influencer , was named a Top Business Keynote Speaker by the Huffington Post, and a Top Motivational Speaker by Entrepreneur Magazine.

He is CEO of Marketing Insider group , where he works with Fortune brands and startups to build effective marketing programs.

Contributor Network. Brand ambassadors are real people who love your brand, who want to see your brand succeed, and In this post Why do you need brand activation Importance of brand activation 13 inspiring brand activation examples Types of brand activation.

Brand activation means providing a brand experience for customers to increase brand awareness and brand presence. The interesting news about brand activation is that it could happen in any place to provide a surprising brand experience.

From music events to beauty salons and even local restaurants use brand activation methods and provide special offers at least in their first stages of establishment. Brand activation aims to provide a different, new brand experience for the target audience to make them brand ambassadors and representatives.

Various companies use several practices to enhance brand presence in customers’ lives by offering a unique experience. Brand activation marks the difference between your business and the competitors.

Read more: A Simple Step-by-Step Guide for Brand Activation. Brand activation campaigns are a great field of experience for brand stylists and designers. Brand activation examples include new immersive interactive designs in pop-up stores and site-specific temporal or immanent experiences.

You will explore 10 cool brand activation examples by well-known international brands in the following. Starbucks Canada opened a sparkle pop-up store to introduce a new series of carbonated drinks in a clean and beautiful place.

Many Toronto-based bloggers and influencers welcomed this new experience, took part in this pop-up store, and made these Starbucks beverages hot on social media. Starbucks Canada designers appropriated a great place to this new series of ice tea drinks and introduced them to followers and Starbucks customers.

Starbucks offers several carbonated drinks using Sparkle's name, and that's the principal theme of the Sparkle pop-up shop. Another successful brand activation that also deals with tea and beverage belongs to Lipton Ice Tea, which, as you know, is available in 5 flavors.

Lipton runs a brand activation for its ice tea giveaways before 8 in the morning with the hashtag beadaybreaker. Lipton directly addresses its target audience with a surprising free ice tea on Friday morning with this experimental campaign. The idea of running a campaign at certain times of the day is so interesting and maybe useful for other brands across the world.

Dunkin' Donuts activated its iced beverages with a giveaway RV last summer. The brand activation campaign winners win a one-week RV rent experience to every place they desire with an RV full of delicious drinks and donuts. It was a successful brand activation as winners share enjoyable moments with other users and followers on social networks.

Participants entered the program by filling out forms and sharing them using the DunkinRefreshSweepstakes hashtag. With this brand activation and hashtag, Dunkin Donuts became trending on social media networks, and brand awareness increased pleasantly.

Sampling campaigns are another popular way to incorporate experiential marketing into a brand strategy. These campaigns give consumers a chance ACTIVATE is an end to end influencer technology with discovery, workflow, relationship management, measurement, and an opt in base of k+ influencers With the help of the cloud platform, you can change the campaign's message, the voice recording, the volume, and the movement pattern for your products. Knowing: Sampling Activation Platforms

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