SMALL THINGS WITH BIG IMPACT What if you could take your life-size product and create a mini version so your customers could literally see and feel the real thing?

Initial product review. Sample designs and prototypes are created. Small-scale, genuine sample products are fabricated and branded based on your requirements.

Any bulk raw product is received and warehoused. Completed product samples are inventoried and stored in our secure warehouse. Online order fulfillment. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations.

To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air.

They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue. In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth. In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases.

Request a Free Quote. Email VIP Samples, Inc. Fabric Sample Manufacturers. VIP has been creating innovative solutions and new technologies for our customers since we began. Read More. Filling our customers' needs helps us grow! We then develop new products, processes and even new technologies to better service you, our customer.

We began by printing, manufacturing and shipping products to our customers, but it's most economical to distribute completely packaged kits for our customers. To serve your needs, we expanded to be a turn-key supplier, providing products, printing brochures, price lists, instructions, binders, etc.

From concept to completed project, and even distribution worldwide, VIP prides itself in not only being a dependable supplier but in being a strong partner.

Always string to solve problems and bring creative, innovative ideas to our customers.

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The sample cost itself can be very expensive, depending on what it is you require, since e. the moulds for plastic have to be set up just for you.

If you do not require something quite as technical as an OEM produced good, but still want it to be adapted to minor changes to differentiate your company, then you would require an ODM sample read more about ODM production.

This falls between a factory sample and an OEM sample. Generally, this will also cost more, but again it shows more appropriately whether the company has the skills to make what you require. The quality will be great, and it will meet all your prior expectations when you are about to make a large order.

Click here for a good example of golden sampling. You should proceed with caution: certain suppliers participate in a bait and switch scheme. The bait and switch works as the following: You receive an extremely high quality product sample that has surpassed expectations.

When you make the order for the full batch, they end up producing low quality goods instead. The supplier can reduce its cost by just providing perfect golden samples and not actually working on your requirements and quality expectations for the full batch.

Other issues connected to receiving a golden sample are related to the previously mentioned quality assurance. While a golden sample might make you believe that the factory does have the ability to produce the goods up to the required standard, you will not be able to observe the true failure rate.

It could be that half of the produced products are not up to the required quality, but the golden sample received would make you believe all of them are. This is not to say just because you received a golden sample you are about to be scammed. Often suppliers will send a golden sample because it is more convenient for them and they are actually working on the issues.

However, you have to be careful in any case. Third party consulting agencies can help with their services to mitigate the risk of getting a sample that is not representative. Make sure that a supplier is verified before starting to think about ordering white or private label goods there.

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Product Samples: Significance and Meaning. Product Samples are crucial to double check the actual ability of manufacturers to produce a certain item. The necessary effort for a Product Sample Request depends on how customized the product is.

It has to be paid attention to the phenomenon of Golden Samples, that do not reflect the actual ability of manufacturers. Quick Jump. Make Any Custom Products! Purpose of Requesting Product Samples Simply put, one main purpose of product sample requests from a supplier is to avoid doing business with the mentioned dubious kind of suppliers.

Types of Product Samples The most common type of product sample is known as a factory sample, which is manufactured by the supplier and aims to show the capabilities and standards with which it can produce.

Like this article? Share on Facebook. Share on Twitter. Share on Linkdin. Your wedding, baby, and senior photography clients will need invitations, announcements, thank you cards, and more.

And keep in mind—everyone will need holiday cards! Our new Holiday Press Pack adds holiday cheer to your studio with a curated selection of our new foil designs, popular card products, and matching Printed Envelopes you can share with your clients. Our premium printing on professional photo, press, and inkjet papers has exceptional color accuracy and archival qualities, ensuring the longevity of your products.

Each paper pack represents printing surfaces for most of our product options. Nothing beats showing your clients samples to help them understand the quality you can offer them. Take advantage of a variety of physical samples of cover materials and frame mouldings available. Sell more Albums and Books with a Cover Materials Swatch Set.

This set includes over 45 of our fabric and leather cover material options. Swatches are wallet-sized and unbranded with their collection and color labeled on the back.

Each material in this Swatch Set makes a beautiful cover on its own, and can also be paired with a custom photo cover to make a Combo Cover, or as a Cameo Cover.

All the materials in this set can be ordered with Albums. Select cover materials are also available for Books, Mini Books, Image Boxes, Folios, and USB Cases. Sell more Framed Prints with Frame Samples from WHCC.

Share these samples with your clients and they're sure to find a style they love. They can get a close-up look and choose the best frames for their images and décor. Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester.

You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates. Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling. This process can always be modified and repeated to collect feedback or create relationships with customers.

The digital age of technology has made it convenient for both businesses and consumers to connect with each other. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world. This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more.

It has been gaining popularity consistently, especially since the onset of Covid pandemic , when many brands were forced to discontinue their traditional in-store sampling campaigns. These are some of the advantages of digital product sampling over traditional ones:. Peekage is a personalized digital product sampling platform that allows consumer brands to conduct targeted at-home product trials.

Peakage performs customized customer surveys and analytics on users who have tested your product or service. You will receive valuable feedback that will assist you in discovering actionable insights that can inform strategy, messaging, product positioning, and more. If you want to kickstart your product sampling campaign, book a free consultation with one of our experts.

As you can see from the examples above, product sampling is a great tool to have in your toolbox if you're looking to get your potential users to try your new product, talk about it online, or give you feedback. It can significantly reinforce your marketing and sales efforts if you do it properly.

Want to learn more about sampling? Read our Definitive Guide to Product Sampling. Product sampling can be highly effective at boosting sales. Peakage offers actionable insights to guide product development and marketing.