Design Tip : A quick hack to help images blend into an email design is to give them a color filter that matches the rest of the design elements. You can do this by adding a color layer over the image and adjusting the opacity within our online editor.
Take a look at how the blue color filter on the image in the email newsletter template above blends in seamlessly with the rest of the design. You can also add your own image from the free stock photos library. Maybe you need to address a crisis situation within your company.
This straightforward company announcement newsletter is simple to edit and send out quickly. You can use one of the above email templates for other announcements as well. Find more crisis communications templates or browse our business letter templates.
Keep your employees up to date with your remote work expectations or any other company news, guidelines and updates. Gallup estimates that you can add up to 59 percent more growth in revenue per employee and great communication is critical to getting there.
Using a newsletter to keep employees in the loop is a simple but effective tactic. Using design tools like Venngage makes it easier to slot your own content into existing designs. Double-click the text box and paste your text inside or start writing. You can also change fonts easily.
Add your brand font to the editor via My Brand Kit. Or pick a font from the options available. As countries reopen their economies during the age of COVID, companies are scrambling to put together return to work plans. Use this letter-style newsletter template to communicate either with your customers or staff and stakeholders.
Import your brand colors, upload your logo and your own photos too. When done well, they are powerful tools for nurturing customer relationships. A beautiful design helps see below but be sure to pack it with thought leadership from internal experts at your business and helpful tips and tricks.
Design Tip : One way to make your email newsletters more engaging is to use an uncommon email layout. Most newsletters follow a simple left-to-right, top-to-bottom layout. But a more unusual layout will stand out from the others.
For example, the snake layout in the example above draws the eyes back and forth across the page, making for a more engaging reading experience. This email newsletter is a great example of what a company newsletter should focus on: your unique expertise and deep experience.
Design Tip : Picking alternating colors is a fantastic way to break your email newsletter templates into consumable sections. The different color schemes help the customer see that each section is different and unique.
They then see five small sections that they can work through rather easily. You can also use borders or lines, but I think that different colors make an instant impact in their mind. And a common mistake that you can make while designing a newsletter is having too much going on visually.
In this simple newsletter example, the designer did just that. The header is clean, precise, with a bold colored background. They could have just as easily used a stock image or something else, but because they stuck to one theme the newsletter template from this organization looks professional.
Another example of a company announcement newsletter that preaches the importance of a minimalist design:. Note that this one is a quarterly email, but you can totally edit and make it your monthly employee newsletter template.
Graphs and charts are simple ways to visualize complex data or information. Perhaps you need to update stockholders and show that your company has been doing well lately we hope.
Point out exactly what you want the readers to take from a graph or chart by using accent colors or visual cues like arrows. New to newsletter design? I cons are a great way to illustrate information and emphasize points in your newsletter. Design Tip :Pick icons that reflect the theme of your information.
Just be sure to use icons with a consistent style—this will help your design look cohesive. Venngage has over 40, icons and illustrations you can use to customize your email newsletter templates.
Hopefully, you already have your brand colors , brand fonts or logo that your subscribers know belong to your company. If not, no fear, click the links to get tips and pre-made templates to whip up your own. Hence, utilizing these colors in their newsletter will help readers recognize it immediately.
Real estate agents may find that purely promotional emails with listings work. But try combining listings with insider information like tips on hot neighborhoods or helping first-time home buyers learn what they need to know.
Up your chances by filtering and cleaning your email list your list based on demographics or interests so potential buyers are only seeing the listings and information they want.
Not a designer? Try using our easy-to-edit newsletter templates. You can also browse different types of email marketing software from G2 to help with this. This process will help you identify areas of improvement and ensure that your strategies align with your marketing goals.
With the insights gained, you can make informed decisions to enhance the effectiveness of your email marketing efforts. This email newsletter design uses a variety of icons and illustrations to make the real estate organization stand out from the crowd.
For more real estate marketing tips and templates, our post on real estate marketing has it all. Health and wellness programs and retail have largely gone online. Making it even more important to keep connected to your customers or clients.
Color overlays are a simple way to create a strong email newsletter or upgrade your boring one. All you need is a photo, some text, and a semi-transparent shape, which can all be found in Venngage.
Ever since I started designing and creating content, this tip has been one of my favorites based on the simplicity alone. Just look at the example above—the semi-transparent rectangle makes the text easy to read without totally obscuring the background image. Put your products front and center with this easy-to-edit sales newsletter.
Swap out the product photo and edit the text. Then, click to change the colors. You can edit this template for any industry—not just cosmetics.
Need to send a monthly update for your company, retail operation or small business? A beautifully-designed newsletter will help your message stand out.
No problem. These newsletter templates are easy to edit. Plus, with our new Export to HTML tool, you can create a clickable newsletter that you can import to Outlook or Mailchimp Professional Plan and up only without any coding skills.
Lists work very well in a newsletter. But here, I want to highlight how Zapier does something a bit different. In many newsletter examples I looked at, people would use a catchy header and then bury the information they referenced somewhere else in the newsletter.
Instead, Zapier gives the reader exactly what they said they would in the header. This may sound like a small thing but people get mad if they have to really search to find something that should be easy to find.
An important part of making your brand recognizable is to use cohesive branding in all of your messaging. Since your email newsletters will be one of the main ways you contact your audience, make sure the design is in line with your branding guidelines. You must make your business stand out by the convenience you can provide to customers.
Same day delivery, curbside pickup, buy online and pick up in store—retailers need to offer one or all of these options and do it more effectively than their competitors.
This beautiful store reopening newsletter is clean, stylish and effective. Be sure to add your eCommerce URL and all the ways customers can buy—via PayPal, Instagram DM, Facebook Marketplace or any other creative solution that works best for you and your customers.
Enter our drag and drop online editor by clicking the template image above. Upload your own photos or choose from our in-editor free stock photo library. We have thousands of beautiful options.
But, you need to gauge what really matters to them and their willingness to pay for this convenience. It could be delivery options, more product offerings, a better eCommerce experience etc. Send a survey email newsletter to get feedback and offer a discount code to encourage shopping! Keep your holiday emails short and sweet.
You can also use this template to run a flash sale to get rid of extra stock or revive a slow season. Design Tip : Venngage newsletter templates can be downloaded as a PDF or PNG file.
Add them to your newsletter service and link the image to your chosen destination, like your sale page. Use this newsletter template to run a survey and bring in new customers and sales. This sweet and simple newsletter works well to promote a new study or blog post.
You can also use it to send an update about your company or how your retail business is responding to a crisis. The focus here is on text, but you can also upload your own images or browse our free photo and illustration library.
Numbers can help keep people engaged with your content. In this ShopStyle email newsletter, they use numbers at the top of each email newsletter section to keep things organized and hook the reader. Using numbers in this way gives your eye and brain a simple path to follow, and pulls you deeper into the content.
This newsletter design does something exceptionally well. It deliberately uses vagueness and mystery to push you to click on their call to action.
Using FOMO is a powerful way to drive people to take a very specific action that they already know will benefit them in an email campaign. For example, signing up for a giveaway, accepting a gift card or getting a discount, like in this newsletter. When it comes to calls to action CTAs , take a cue from business infographics by keeping it simple and direct.
They can help express emotion, show someone how to do something or just add some motion to your graphics. In this newsletter example above, a GIF is used to add a tiny bit of motion to the header.
Handwritten newsletter fonts are a big design trend. You can use a handwritten font to draw attention to a particular part of your newsletter. Like Loeffler Randall did in the example below to show their subscribers there was a new location.
Handwritten fonts jump off the screen. It may be the first thing your eye sees on a page or email newsletter as well. Our post on elegant fonts has lots of examples.
To say that Cotton Bureau used a bold font on this newsletter may be putting it lightly. This is an easy hack to put the reader in the right state of mind before they read all the other information as well.
Now they know that they will be getting free shipping before they even look at the shirts or read more about the company. Before sending out an email newsletter to new subscribers, I would recommend sending a customized welcome email.
This graphic welcome email is short and sweet. Replace the icons with your product shots and add your social media links to the bottom. This makes a lot of sense, especially if you send a well-written welcome email while your brand is still bouncing around in their head.
This will ensure that the recipient has a good first impression of your company from the start. Make sure you have a good onboarding email strategy as well that extends beyond your welcome email.
Also if your brand only sends out a monthly or biweekly newsletter, you can still engage them quickly after they subscribe. This sales email newsletter from Fossil may be one of my favorite examples in this article. All of the design elements like font and icon usage are excellent.
But the best part of this newsletter design is that it targets their whole audience so effectively. In the simplest terms, they have two main customer groups based on this sales email : men and women. Now, instead of targeting both of them in separate campaigns, they hit both with the same email.
A recipient may not need a watch that instant, but their significant other or family member could. By targeting both groups around the holidays, they could maximize the potential sales.
Sometimes your brain needs a little hint about what to look at next, and that line connecting points or sections will help it out.
Nonprofit marketing can be tough, especially with limited resources. It can be a challenge to engage donors, convince them to donate their time or money and keep them coming back to your cause. Nonprofit email newsletters are critical to getting compelling visuals and stories in front of your donors to keep them engaged.
Facts and figures are good, but storytelling is what really connects donors to your cause. This simple fundraiser email template can be quickly edited to give an update on your nonprofit as a whole, on a cause, on an upcoming event etc.
Taking your programs online? This well-organized visual newsletter quickly gets your point across, with easy to digest pointers on your new services. Get more nonprofit crisis communications templates.
This example, from Charity Water , is a great example of a nonprofit newsletter. In this case, the newsletter uses a simple list infographic design to make key points easy to read. After they state their case on why you should donate, a call to action seals the deal.
Our post on nonprofit infographics will teach you how to create your own visual story. Our post on 9 powerful examples of nonprofit storytelling is a great way to learn to tell the story of your own nonprofit. Preschools and daycares are reopening across the country.
Easily upload your own photos, click any text box to change the words and add your school colors to the backgrounds with a couple of clicks. As schools plan to reopen in fall , back to school newsletters will be important to communicate the transition plan and new safety measures to keep students and staff healthy.
Get them excited about upcoming events and new clubs and outline what they can expect during their first week back. Colleges and universities have a lot of people to communicate with—alumni, staff, applicants, enrolled students and prospective students.
MailerLite has a great guide to education newsletters if you need advice on how to meet your goals with email. The following newsletter templates will help you fire off all these communications, with minimal effort.
This classic university newsletter template is easy to customize. Click the text boxes to change the words and change the background colors to match your school colors. Click the image to replace it and upload your own.
Or choose from our free stock library with thousands of high-quality images. Here are some tips to ensure success, thanks to the Independent Fashion Bloggers :. If you are featuring a selection of different products in your newsletter, I would recommend adding a background shape or frame to each.
Borders or frames can help unrelated parts of your newsletter look uniform. This may be one of the easiest things to add to your newsletter, yet many people forget it completely. In this example from Net-A-Porter, they use subtle frames to make it look like these 8 items go together.
There is going to be a time that you need your readers to go to bat for your brand. It could be filling out a survey, like in this example below, or helping you promote a new blog post. Whatever it may be, most of them are going to need an incentive to help your company out, so give it to them.
Only the most hardcore followers are going to do something without seeing the benefit for themselves. All of your CTAs should stand out relatively quickly in your newsletters. An easy way to do this is to use different sized or colored fonts.
Or just by picking a wacky font that is used nowhere else. But what if you just used italics or underlined the text to make it even more eye-catching? In this example from Edited, they do just that for the three CTAs in their newsletter.
In addition to using some bold colors, this newsletter also has a very straightforward goal: to get people to check out their sale.
There is no pitch or hidden agenda that NeedSupply wants their readers to fall for. You want them to check out your sale—nothing else is really needed. Using a well staged and shot photo can make an outstanding background for your email newsletter.
Be sure you pick or create one that allows the important text to be seen easily. Plus, it shows off all of their products in a very natural way. Like you just saw them laying out on a table in your house, which feels genuine.
An understanding of color theory can really help spice up your newsletter designs. Check out this guide to picking colors to get started. In this example from Trunk Club , they use complementary colors in their email design very well. The orange CTA button contrasts with the blue background.
This type of color usage can be added to buttons, links or important pieces of info to bring attention to them. A curated gift list will make it easier for customers to buy, says Omnisend.
Bundle promotions, like buy three and save 30 percent, are popular. And remember, good quality images of products help customers convert much better. So, invest in good photography. One of the most interesting things that I saw researching this article was the unique way brands framed text.
Most of the time it was with a nonintrusive border or a background. But some of the trendsetters decided to use graphics and icons to frame their copy. Like in this newsletter example, from Nordstrom , which used a handful of flowers. This not only makes draws your eye directly to the message but fits what the text says.
You can check out these newsletter ideas from popular brands for more design tips. To start working on a gift package with Greetabl , the customer simply has to the email.
No clicking a link or filling out a form. Just an easy reply, like they are talking to a real person down the hall. Also, I like how they use white space and large font to put that CTA at the forefront of the newsletter example.
That section is the first thing you are going to be drawn to and it has some of the most important info of the whole newsletter. Hybrid events combine a physical location and a virtual component, like someone moderating a panel remotely—with audio and video of that person.
This option may be better for event organizers as they navigate trying to include speakers or attendees who cannot or will not travel given the pandemic.
New to virtual events? Slido has a comprehensive guide to best practices for virtual events. Virtual events work differently than in-person events in terms of communication.
Tailor your email communications accordingly. You can also send feedback surveys after the event is done. Convene recommends asking for three tips on how to improve the event for next time. A lot of newsletters use only one call to action, placed at the very bottom.
Features Send emails Email marketing Grow your audience and build stronger relationships. Automation Send perfectly-timed and targeted emails automatically.
Transactional emails Personalize these emails to build stronger customer loyalty. Build websites Website builder Build stunning websites on your own and let your business shine. Create a blog Drive traffic and engage visitors with an easy-to-build blog.
Collect leads Landing pages Create pages to collect leads, sell products and more. Signup forms Invite people from across the web to become subscribers.
iPad Subscribe App Collect subscribers at your event or store - even offline! Email verifier Clean and optimize email lists to improve deliverability. Sell products Digital products Sell e-books, downloads and more to grow your income.
E-commerce Integrate your e-store with email marketing to boost sales. Paid newsletter subscriptions Easily set up recurring payments to offer paid subscriptions. Gallery Examples Newsletters See designs for various occasions and industries.
Landing pages Get inspired by examples made by customers like you. Automations Automation examples Check out these email automation ideas to inspire your own. Automation templates Build professional email workflows quickly using pre-built templates.
Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms. Newsletters Websites Landing pages Pop-ups. Resources Knowledge base Get quick answers to the most common MailerLite questions. Video tutorials Learn at your own pace with short and sweet instructional videos.
Hire an expert Find approved consultants to help your business grow. Blog Read stories and how-to articles to level up your strategies. Best practices by industry Discover the best email marketing practices for your industry.
Email marketing guide Explore the email essentials for a successful campaign. Curious about email marketing? View all Academy courses. Check out our newest how-to guides: Migrating from Classic to the new MailerLite Authenticating your domain to maintain deliverability.
en {window. Examples Newsletters See designs for various occasions and industries.
Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5