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This is a crafty way to inspire curiosity and create engagement in a giveaway. Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own.

The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things.

If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process.

For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:.

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Image samplr Woorise Giveaway email 4: Engagement email The fourth gveaway email sajple the sequence is there to Promotional sample giveaway with contestants. For Promotional sample giveaway, 23 Promotional sample giveaway Sampling Recruitment Services Catering decided to give away 23 different prizes, on 23 different days. Extended Production Times on This Item. Email marketing is a far superior way to run giveaways. But you could certainly add a little humor to the experience by throwing in a gag gift along with your actual prize.	For example, you might invite your contest winners to attend a VIP party — with all expenses paid for, of course. Image source: Woorise. That saves me valuable time. For example, you could offer reusable face masks printed with your company logo as your giveaway prize. This is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow you or engage with your content let alone buy from you. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.	This article will share the best promotional giveaways for marketing and growing your business Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, trade show promotions Promotional products by 4imprint. Find the perfect custom printed gifts for business branding, saying thanks, or awarding excellence!	Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Crestline is happy to provide you with up to $10 in promotional product samples. Give us a try today! Promotional products by 4imprint. Find the perfect custom printed gifts for business branding, saying thanks, or awarding excellence!	This article will share the best promotional giveaways for marketing and growing your business Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, trade show promotions Promotional products by 4imprint. Find the perfect custom printed gifts for business branding, saying thanks, or awarding excellence!
You could also give away something your Giveawah winners will remember for some time to come, or both. What have you got to Sxmple The Promotional sample giveaway sampe a successful Promoyional contest is striking Try it for yourself first balance between ease and effort. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Here are some promotional giveaway ideas for increasing engagement:. The company then chose winners at random, who were given free tickets for cruises and other once-in-a-lifetime events and experiences. Delivering Your Giveaway We'll start with the design and delivery of your promotional giveaway.	Get the latest. Site Navigation ×. Stay tuned for an email with more details in the upcoming days. Like tech merchandise, branded audio devices will be a massive hit with your audience. The important thing is to make them at least somewhat difficult; be certain that only your most dedicated customers know the answers to your trivia questions.	This article will share the best promotional giveaways for marketing and growing your business Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, trade show promotions Promotional products by 4imprint. Find the perfect custom printed gifts for business branding, saying thanks, or awarding excellence!	1. Free item. This product giveaway idea is pretty straightforward: you give the winner a product or service for free Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the We'll gladly send you promotional samples to ease your mind. We offer rush production because life has deadlines. Enjoy free	promotional giveaways. Never have a boring promotion again. We offer free samples and free art and design Free custom promotional product samples! Request a free promotional product or promotional item sample from Promo Direct We'll gladly send you promotional samples to ease your mind. We offer rush production because life has deadlines. Enjoy free
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Finalists are flown to company headquarters where they take part in a final casting call hosted by Marc Jacobs himself. First, as evidenced by Marc Jacobs, user-generated content is a great way to further brand awareness and build social proof for your brand.

Every person who enters the contest will contribute something in spreading the word about your brand. For instance, you could ask customers to answer a question about your brand in exchange for entrance to your giveaway.

When putting on this type of contest, your main goal is to generate feedback be it positive or constructive from the customers who know your product best. And, of course, you can also use any less-than-stellar comments to make other improvements as necessary.

This, essentially, is why your product exists in the first place. The campaign asked entrants to create bucket lists revolving around travel, exploration, and related experiences — and then document their journeys as they checked items off the list. The company then chose winners at random, who were given free tickets for cruises and other once-in-a-lifetime events and experiences.

For your company, such a contest help you generate insights into customer hopes and dreams relating to your brand. In turn, you can then use this info to influence future marketing campaigns, as well as the development of future products and services.

Simply put? You could even create co-sponsored contests together. For example, a sporting goods company might co-sponsor a contest with a company that produces sport drinks or protein bars — or both. The prize in this case might be a selection of products from each company, or an experiential reward that revolves around athletics.

Needless to say, this giveaway idea can lead to a major brand awareness lift for your company. When partnering with other brands to co-create contests and giveaways, your main focus should be on finding brands whose products complement your own, and whose target audience overlaps with your own, as well.

As we said, co-sponsored contests can help you generate awareness among highly-qualified prospects — but it will be up to you to follow through to bring them aboard as customers.

For example, you might have your Facebook followers check out your latest Instagram post, in which you share the code word of the week:. If you want your customers to really work for the code, you could create a puzzle or brain-teaser for them to solve:.

Whichever method you choose, the goal is to get your audience more engaged with your brand — and to take action when they might not have otherwise. In example two, the radio station in question was aiming to funnel traffic to its Instagram page. Again, as with loop giveaways, be sure your content surrounding the pass code is worth engaging with in the first place.

Want to laser-focus the contest on your most engaged customers? Hold a trivia contest of sorts. You can ask either a single question or a series of questions relating to your brand. The important thing is to make them at least somewhat difficult; be certain that only your most dedicated customers know the answers to your trivia questions.

Or, if you want to be a little less self-centered, you can choose to quiz your audience on topics relating to your industry as a whole. In the example above, Holiday Parks New Zealand asks its audience to answer questions regarding camping rules and regulations.

Aside from getting your customers engaged with your brand in a more unique manner, brand- or industry-related quizzes also allow you to collect a ton of relevant information.

You can then create a customer segment of these mega fans, and in turn create highly-targeted marketing campaigns. If you really want to get into the giving spirit, you might consider avoiding a prize at all — instead donating the prize in the name of your winners.

Hey, we never said your giveaway needed to be focused on giving something to your customers, did we? Yes: your community will be more tightly-knit once the campaign has closed, and yes, this will probably lead to more business for you.

If you want to put a truly unusual spin on your next contest or giveaway, you can task your followers to do something silly — perhaps even slightly embarrassing — in exchange for some freebies. As shown above, customers can be as creative and weird as they want, but even something as small as a cow sticker is enough to earn you a free lunch.

Going back to the creation of user-generated content, you could make a contest out of the ordeal, giving away a grand prize to the best or most-shared challenge video that includes your branded hashtag.

Your goal for such a campaign is simply to allow your customers to have fun with it. Make sure the campaign is brand-appropriate, and specific too. Here, you need a compelling subject line to prompt urgency.

The body text should also prompt urgency , either by displaying a countdown timer or a strong call to action that increases the sense of FOMO:.

The giveaway email announcing the winner is a tricky one, as most people will feel disappointed. As a result, they might even unsubscribe from your list. To prevent this from happening, you can consider giving out consolation prizes.

These can be anything from discount codes for your products to three months free for the premium version of your tool. Also, you can notify them if more giveaways are coming in the future or if you plan to run a special sale for the upcoming holidays.

After the giveaway has finished, all participants should go back to receiving your regular email campaigns.

Hopefully, your list is bigger now, and your social media pages have more followers and better engagement. But there are also a few more giveaway-related actions you can take to get the most out of your efforts:.

Even the most basic Instagram giveaway will get you new likes, comments, follows, and shares. All of this combined will improve brand awareness, recognition, and reputation, leading to better conversions. And the best part of all? Helga Zabalkanska is a CMO at Newoldstamp Startups backed and MySignature.

She has over 10 years of experience in digital marketing with a data-driven approach. Helga is a startup enthusiast and SaaS lover. Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits.

Increase sales Help visitors shop and boost ecommerce revenue. Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales.

BY TYPE. BY GOAL. BY BUSINESS PROFILE. ON DEMAND. Whenever possible, gift your own products Giveaway tools you should have 6 giveaway emails you should send with examples What to do after the giveaway.

Why should you use email giveaways? Email marketing is a far superior way to run giveaways. Image source: Shortstack A carefully designed email giveaway will boost all of your social media profiles and can lead directly to more sales.

Whenever possible, gift your own products. Giveaway tools you should have. Giveaway email 1: 10 days before takeoff The first giveaway email should go to your existing email list. Cheers, company name team Giveaway email 2: Launching the giveaway contest The launch day giveaway emails should not only have the right copy, but also be visually appealing.

Image source: Woorise Giveaway email 4: Engagement email The fourth giveaway email in the sequence is there to re-engage with contestants. Image source: ReallyGoodEmails This email should repeat how they can improve their chances of winning, especially because some of your recipients probably marked the thank you email as read without actually reading it— it happens!

Giveaway email 5: Last call email This giveaway email should trigger the good old fear of missing out, or FOMO. Image source: ReallyGoodEmails Giveaway email 6: Thank you for participating The giveaway email announcing the winner is a tricky one, as most people will feel disappointed.

Image source: ReallyGoodEmails Also, you can notify them if more giveaways are coming in the future or if you plan to run a special sale for the upcoming holidays.

What to do after the giveaway. You can also record a video of the interview and add that positive feedback to your testimonials page. After the giveaway ends, the first few emails should also talk about the main prize.

Release social media posts about giveaway statistics: let everyone know how many people participated, how many new subscribers, likes, followers, and shares you got, the total prize pool, and when they can expect the next giveaway. All of this will draw even more attention to your pages and make it easier to organize a successful giveaway in the future.

Wrapping up. Share this. Next Post Sumome vs OptinMonster vs OptiMonk: Which One to Choose? Written by. Helga Zabalkanska Helga Zabalkanska is a CMO at Newoldstamp Startups backed and MySignature. YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ?

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