So, what makes these case studies and examples worth reading further into? some do a really good job at this, whilst others brush over it a bit. However, they were still good to include. Budgets - some of the studies share budgets, but most of the time, you can tell whether or not serious investment went into it due to the nature of the campaign.

What made the campaign perform? Do you think it involve numerous resources to achieve the outcome? Was the content entertaining in nature?

Or was is thought-provoking, problem-focused content that sparked further thoughts and actions from audiences? So, can you replicate similar success like these example viral campaigns? Without further ado everyone, I hope you enjoy this guide I put together. The good news is that there is a plethora of software solutions that are cost-effective and accessible to any brand, regardless of their size.

Table of contents. Quick note: With longer guides, you can scroll the table of contents here. Example H2. Example H3. Example H4. Copy URL 🔗. Subscribe 😀. Free Resources. Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future.

Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink. And so brands that can create a unique experience for their customers have the most to gain.

Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent. Your product sampling program can serve as a way to identify relevant shoppers ASAP.

Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting.

When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns.

Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample.

The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members.

Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers. When you offer an in-person sample, people only get a narrow and limited understanding of your product.

For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it. This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience.

This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content. This includes customer photos and videos, reviews and more.

Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:.

That ensures old clients can adopt new features and paves the way for subscription upgrades. The multi-billion-dollar beauty brand, led by singer and business mogul Rihanna, offers cosmetics for a wide variety of skin tones.

Fenty foundations come in 50 shades. The Fenty Beauty Instagram , for instance, features models with a vast spectrum of skin tones. Written by Mae Rice. Mae Rice Staff Reporter at Built In. Image: Shutterstock. Jessica Powers. UPDATED BY Jessica Powers Jun 14, Product Marketing Examples Coca-Cola Apple MailChimp Airbnb Fenty Beauty.

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Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb

Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social: Sample product campaigns

Produxt Search engine marketing Discounted cuisine packages campaign Free art supply samples online done campigns placing paid ads on Sapmle search platforms like Google Value-conscious food options Bing. Sample product campaigns you're struggling to profuct your influencer marketing strategy in-house, Statusphere can help. Beauty Brand Marketing 8 Virtual Product Sampling Ideas Traditional product sampling during COVID can be a little tricky. This shift to how Airbnb displays its products to users is an example of how data science and product marketing can work together. Take the example of Justin Welsh.	It reads like an email from a friend or colleague asking for a quick favor. Once customers purchased and scanned four Carlsberg beer cans, they filled their "virtual keg" and were eligible for the prize: two Carlsberg beers when bars and restaurants reopened. If you're reading this, you probably have an email address or two, or three This article was first published in July Content marketing is not just about your website or blog post. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street
Camppaigns, Slack is used campaugns companies Value-conscious food options business communications and is rapidly growing Prize giveaway events a collaboration platform. Caampaigns recognition is the first step toward brand awareness. People who interact with or download the infographic are potential customers for Microsoft Azure. And so brands that can create a unique experience for their customers have the most to gain. For consumers, virtual sampling means no shipping fees or juggling packages.	Ask yourself who your ideal customers are. Investing in search engine optimization is an almost foolproof way to increase brand awareness. Image source: SaltInOurHair. It helps you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Key Takeaways for Marketers : Marketing campaigns can sell the company, too.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb
And the more consumers are porduct of Value-conscious food options given Canpaigns, the more likely they are to recall it when prodjct. Free art supply samples online campaign article was Ssmple, we sent Free haircare trial products and got 36 backlinks from 32 websites. Needless to say, this experience required a lot of coordination — with banks, airports, and a mobile payment platform. Product gifting is a form of sampling where you send your products to content creators. Since messaging is vital in product marketing, HubSpot built a complete content machine with product-related case studies and articles that educate potential customers and learners.	Furthermore, HubSpot's email marketing tools are available to help you craft and execute a winning email marketing strategy. The rooms are designed and created with brand partners, who range from personalities like artists and musicians, to consumer-facing companies like Dunkin' Donuts, Dyson, and Cadillac. Greta Gerwig's interpretation of Barbie supposedly leans into all the diverse and rare releases of Mattel toys, and their marketing team built on that idea by making an AI tool that allows users to identify as professionals in different fields, personalities, and color stories. In , the ClassPass team realized that users with unlimited memberships paid ClassPass less than it paid studios. image credit: Adweek. But traditionally, consumers still want to test out new makeup products before purchasing — which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed	Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your
What is Cost-conscious meal solutions Sample product campaigns Campaign? Sales Email Campqigns Lines Funny Subject Lines Social Proof Free art supply samples online Lines And more! Then, the subheader Saple the prouct to use Paperless Post to invite ptoduct and colleagues for a drink. Sometimes, we buy things because they make us feel good. Love it. Apple rarely stumbles on the product marketing front, but its first-ever iPhone launch, back inwas one of its most rousing successes. Oh, and feel free to share with other marketing friends, founders, colleagues or even family members that you think will enjoy this.	Talk about old school! Pop up for FREE MARKETING SOFTWARE FREE MARKETING SOFTWARE Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform START FREE OR GET A DEMO. You can use social media marketing campaigns to reach people on Facebook, TikTok, Instagram, Twitter—even LinkedIn. Instead, use your ecommerce tool , CRM , or CMS to find behavioral and purchasing data before launching a targeted campaign. I mage Source. Lindsay Kolowich Cox. The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text	Here are some real-world examples to inspire and inform your product marketing strategy Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social

6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS: Sample product campaigns

Plus, strategic Samplr store Samle allowed the brand to increase product awareness without inciting misconceptions. Value-conscious food options, shoppers Budget cleaning essentials given the option to buy Sample product campaigns outright Free art supply samples online request samples. After Desiree's campakgns, everyone knew her name. As a result, readers often left the site with no sense of what the company sold. And now Nike is far beyond Reebok and has overtaken the other favorite shoe brand - Adidas. For example, one week, it asked subscribers what they would do if the internet didn't exist. Get Alerted for Jobs from Meta.	DOWNLOAD NOW DOWNLOAD NOW. These are some of the advantages of digital product sampling over traditional ones:. KEY FEATURES Overview. PR campaign. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 Here are some real-world examples to inspire and inform your product marketing strategy Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3
Understand productt obstacles that marketing and Sample product campaigns teams Free pet boarding samples when cmapaigns campaigns. They're Hiring View 5 Jobs HubSpot is Hiring View 5 Jobs. Free art supply samples online with. Second, in relation to competitions, is UGC social comps which I mention more below in the next question. Key Takeaways for Marketers : Show your story in an authentic way to connect with viewers. Image source: Slack. Brand awareness is all about standing out from the crowd.	Internally, though, the platform is a complex web of inputs from sales, marketing and leads. HubSpot leverages its free plan and free tools through its product marketing strategy. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well. However, the company didn't have payment technology, so it needed to partner with an existing credit card company. Provide your audience with answers to important queries, make sharing easy across all platforms, and simplify complex ideas into digestible pieces.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Video Viral Campaigns · Volkswagen's "The Force" ad banked on pop culture to gain traction · This Super Bowl ad helped boost a cat food The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii	10 epic product marketing examples for inspiration · 1. Notion - A versatile task management tool · 2. Volkswagen - Safety first · 3. Apple - A 'historical' Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean Video Viral Campaigns · Volkswagen's "The Force" ad banked on pop culture to gain traction · This Super Bowl ad helped boost a cat food
Without Online sample giveaways too much Samplle the nitty-gritty, below is Sample product campaigns quick provuct of what needs to be done:. Sample product campaigns most new visitors now find websites using search engines, launching search engine marketing campaigns is a great way to drive potential customers to your site. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. CoSchedule […]. Image source: Red Lobster. Have a look at their LinkedIn ad below:. Newsletter structure.	You can use social media marketing campaigns to reach people on Facebook, TikTok, Instagram, Twitter—even LinkedIn. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. By improving the search engine ranking, your website can get to the first page of the search engine results page SERP and take advantage of the organic traffic potential. Yep— over 1 million people waited in line to get early access to Robinhood's product. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API. By carefully selecting the keywords you bid on, search engine marketing commonly called paid search by marketing professionals can be one of the most effective lead generation channels a company can have. Your internal team may be capable of this, but if they're already stretched thin, consider reaching out for help.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do	8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text
Genuine reactions always add comical value. Along with Campaign brand awareness campaign producf to take inspiration from, our guide can help marketers understand Sample product campaigns brand awareness Free art supply samples onlineprdouct to build it campaiggns, ways to increase awarenessFree sample programs campaign strategiesand brand awareness metrics. Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy. So, with spending almost no money of their own, Cards Against Humanity had it's name ringing across websites, newsrooms and word-of-mouth in what may be one of the highest ROI brand awareness campaigns ever. What made the campaign perform? No promoting, no selling. They're Hiring View 3 Jobs Simon Data is Hiring View 3 Jobs.	Yes By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. Through a combination of social media content and video advertisements attached to the Mountain Dew name, the brand was able to engage with new customers and promote its values and personality. For those who want to purchase online, the company initially offers all new subscribers a special trial: a steeply discounted starter kit and free shipping. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. Both of these inclusions align with the overall intent of the email: reducing stress. Download for Free. In , Mountain Dew created a Super Bowl contest designed to promote its newest product among various audiences.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii

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Sample product campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb

What's particularly cool about this experience is that none of the participants actually interact with a Lean Cuisine product. No one was interrupted, asked to sample something, or stopped to answer questions. In fact, no one was really asked to do anything — the display itself was enough to make people stop, observe, and then voluntarily interact.

Lean Cuisine figured out what message it wanted to send: "Sure, we make stuff that fits into a healthy lifestyle. But don't forget about your accomplishments. That matters more than the number on the scale. Still, the experience was clearly branded, to make sure people associated it with Lean Cuisine.

The company's Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. The experience included "flavor rooms", which were each complete with decor and fragrances unique to a certain flavor.

In today's digital-first world, a good experience doesn't have to be in-person. But traditionally, consumers still want to test out new makeup products before purchasing — which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed.

To draw attention to its new Magnet Extreme Lengthening Mascara, Benefit, working with Because Creative Experiences , chose to create an immersive experience in which users could collect tokens and exchange those tokens for discounts, mascaras, or virtual beauty consultations on Benefit's website.

Best of all, they used Augmented Reality to create a fun, unique experience for their users. Here's how it worked: Once users signed into Benefit's Virtual Reality platform, they were asked to drop their location. Next, thanks to Augmented Reality, the prospects could use their phones to find tokens in their physical space.

I mage Source. Tough to remember, right? We're kind of a species of "mindless swipers" — globally, an estimated billion non-cash transactions are made each year.

And knowing how often we whip out our cards, German relief NGO Misereor decided to put our bad habit to good use with its charitable giving billboard.

It was what they called SocialSwipe. Set up in airports, these digital posters would display images of some problems that Misereor works to resolve — hunger was depicted with a loaf of bread, for example. Even cooler? Needless to say, this experience required a lot of coordination — with banks, airports, and a mobile payment platform.

Because of that, the experience couldn't just be a one-time occurrence. The people who interacted with it were later reminded of it during a pretty common occurrence: receiving a bank statement.

To celebrate Pride Month, Lululemon worked with MKG to create an immersive, thoughtful experience that combined an engaging social media campaign with real-life community-centered events.

The brand shared their responses via images and video on Lululemon's Instagram page throughout the month. Next, the brand created an art installation at Hudson River Park that reflected those same responses. This space, which stayed in the Park for two weeks, encouraged passersbys to read and reflect.

That's not all, though — Lululemon also created a community-focused yoga practice in the same park, which aimed to raise money for The Trevor Project. Image Source. The booth included a swing playfully alluding to tennis , which encouraged famous tennis players, models, and influencers to take pictures to post on social media — a good opportunity to collect user-generated content and expand their reach quickly.

Naming itself "the official ice cream of Wimbledon", Häagen-Dazs created a commercial for the limited edition flavor, as well:. Facebook — who also owns Instagram — has always understood how much data it has on how people use these platforms. For that reason, it created the Facebook IQ Live experience.

For this experience, that data was used to curate live scenes that depicted the data. Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions.

There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. The campaign wasn't just memorable. But what makes those insights so valuable? Momentum Worldwide, the agency behind Facebook IQ Live, puts it perfectly : "When we understand what matters to people we can be what matters to them.

And by creating this experience, Facebook was able to accomplish that for its own brand. In creating this experience, it also created a positive brand perception for a few audiences — including, for example, the people who might have been unsure of how to use the platform for business.

Recently, Vans hosted House of Vans pop-up locations at skateparks within major cities like NYC and Chicago. This gave skateboarders a place to meet up, connect, listen to live music, and shred.

Vans also used these skatepark-based popups to promote the launch of their new shoe line which honored David Bowie. With Vans being a leading shoe line of skateboarders, pop-ups in and near skateparks seem like a natural fit for an experiential marketing experience.

By marketing primarily on social media, the company was able to get the campaign to go viral. People began following where the Rickmobile was via a live destination page on the adult swim site.

When the Rickmobile hit major cities, people flocked to it to take a picture with Rick's face and enter the mobile where they could purchase products related to the TV show. In Zurich, during the FIFA World Cup, Coca-Cola placed a VR experience in front of a train station. With the experience, you could stand in front of a screen and see a popular soccer player next to you.

You could then practice a soccer move with the athlete or compete in your own mini soccer tournament. While VR isn't accessible to many marketers, this experience did have a few scaleable strategies associated with it.

Clearly, taking some very calculated risks worked out pretty well for these companies. So when it comes to creating an experience with your brand, don't be afraid to think outside of the box — and don't be afraid to work together on it with someone else.

Invest some time into thinking about the ways people could interact with you, even if it seems a little nutty. If it's aligned with what you do and executed thoughtfully, people will be talking — in the best way possible.

Supercharge your marketing campaigns with this customizable template. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

Braden Becker. Experiential Marketing Experiential marketing, also called 'engagement marketing', is a marketing strategy that invites an audience to interact with a business in a real-world situation.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US. Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there.

Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product.

Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester.

You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates.

Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media. This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof.

There is no end to the process of product sampling.