But true evaluators show clear signs of deep product engagement. For example, the right true evaluators often:. Here are 3 product usage analytics tools that can help you with this:.

Both Mixpanel and Amplitude have free plans for you to test the product. You want to make it a no-brainer for website visitors to your site to sign up for a free trial. Targeting your ideal customers with relevant content can help you get their attention.

To create great content that delivers the highest content marketing ROI , you need to:. Customers buy a product for its benefits. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints.

Think about what your product can do for your customers. These value propositions get to the heart of what your customers want to do and how the products can help them. To create a good value proposition:. Nobody likes surprises, especially when it comes to pricing.

If prospects like the value your product offers, they also want to know what it costs. Yep, even if they are trying your product for free. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model.

Unlike the free trial model that expires after a few days, the freemium model allows customers to use some product features for an unlimited time. Freemium is a favorite among product-led growth PLG companies that want to acquire customers by giving them free access to the basic version of their product.

Brands like WordPress , Canva , and Grammarly offer free forever plans as part of their freemium offering. These brands make it clear to their users what their paid plans cost. Communicating your pricing on the signup page builds transparency and might even improve conversions.

To make this work, include the following information in your free trial signup page:. Reverse trial is a free trial technique used by SaaS brands that offer a freemium product. This type of free trial allows users to try the full benefits of the paid plans for a limited time. Once the free trial period is over, they are downgraded to the free version of the product with limited features.

Offering a reverse trial is a fantastic way to show users the true value of your product. With reverse trials, the right audience will get hooked on the product during the free trial experience. The product adoption also goes up if the trial requires users to commit their data, such as adding team members or creating workflows.

In your marketing, make sure you include language that reminds the user of what they lost. It offers a day free trial for 2 of its paid versions:. Pipedrive CRM does the same for all its paid plans:. Pro-tip: Another great way to improve free trial signups with reverse trials is to offer product tours and walkthroughs.

It can be a simple overview of your SaaS interface and all the features it offers. Or it can be a 2-minute demo video that explains your product to first-time visitors. After you figure out who your best customers are and what resonates with them the most, you can build landing pages specific to their intent.

Landing pages are great customer acquisition tools. When you optimize them properly, they can also rank in search engine results pages. It helps you attract prospects who look up search terms related to the problems your product solves.

You can create separate landing pages catering to different buyer personas you want to target. If you just have a single buyer persona, optimizing your homepage will do the job. To create a landing page aimed at increasing free trial conversions, check out the following articles:.

Make your landing page even more irresistible by including product benefits, trust seals, social proof , and customer testimonials. Here are a couple of real-life examples. Buffer includes the names of some of its clients and their testimonials as social proof:.

Freshbooks does a better job. Their free trial signup page addresses 7 major things succinctly:. If your Saas website is built on WordPress, go with SeedProd. Marketing stands or falls on the effectiveness of your call to action, the marketing element that gets your visitors to click.

CTA might seem like a small nuance in the big scheme of things. But even the smallest factor, like the color of the CTA button, impacts conversions.

The Free Trial Signup Page Campaign is a powerful way to get new free trial for your B2B solution. People sign up to get trial access to your solution for a limited time. Advertise to people when they search for your B2B solution to drive them to your Free Trial Signup Page. On this page, people learn about your B2B solution and enter their email.

This makes the first step to sign up quick and easy. Google Adwords Ads make it easy for you to promote your B2B solution to people when they search for it on Google. In the first part of the Headline, show text that the person is likely to have entered in their Google search.

In the second part of the Headline, Signup for a Day Free Trial , show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.

The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of.

You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:free-trial} into the Display Path field. Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.

This keyword targets people who are searching for landing page builders. Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations. That moment is the best time to ask for the sale, regardless of how long it took to get there.

This is the perfect time to ask them to buy. If they refuse to buy, you can ask them why before the free trial is over.

Oftentimes, people forget about their trial and let the time expire. You need to reach beyond your product and create additional touch points with your users to remind them that you exist. This could be as simple as sending a sequence of emails with deep links that push them along the onboarding process.

Or, you might reach out to them with an email to introduce them to the feature personally. You can also send them emails with helpful tutorials and additional ways to use your products or services. There you have it! We hope this article has helped you learn how to offer free trials to gain more subscribers, and ultimately drive more conversions on your WordPress site.

If you liked this article, you might also want to check out our guide on how to resolve failed recurring payments.

What are you waiting for? Get started with WP Simple Pay today! To read more articles like this, follow us on Facebook and Twitter.

Read More. How to Win Back Lapsed Donors in How to Globalize Your eCommerce Business 6 Tips. Top eCommerce Trends to Watch for in Ultimate Landing Page Optimization Checklist: 7 Steps to Better Content.

How to Collect Customer Data During Checkout in WordPress. How to Create the Ideal Checkout Experience on Your WordPress Site. Start accepting one-time and recurring payments or donations on your WordPress website.

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