About 10 mins. The AppExchange publishing and security review processes are changing soon. We are actively working on Trailhead updates to provide you with accurate learning content that matches your AppExchange partner, consultant, and customer experience.

We appreciate your patience while we complete these upgrades. Free trials for software have been available for decades.

Your customers are looking for a solution to their problem, and they might have plenty of options. If you think your solution is the best of the bunch, why not let people take it for a test drive?

In the time it takes you to hammer out details like licensing terms, trial environments, and features, you could get a lot of work done on the actual product. Salesforce has offered its customers free trials from the beginning. And if you build a trial with the tools we give you, we help you convert your prospects to paying customers.

Ignoring technical details, the trial and the full version are the same software with different licenses. The trial expires after some time, while the full version stays around. How do you control which license your trial uses? With it, you attach a license to each of your apps.

Trials get their own licenses, since their terms are different from full apps. The LMA manages the details of the license and records information about prospects who purchase your offerings. The trial technology Salesforce provides works seamlessly with the LMA to help you convert your prospects.

Every time someone requests a trial from you, we put a lead record in your LMA automatically. So trials really do lead to sales. AppExchange partners should understand how licensing works on AppExchange, though. Look in the Resources section for some helpful links.

You might offer a short-term discount, such as 50 percent off for the first month, or a long-term discount, such as 10 percent off for all subsequent renewals.

You can also consider keeping the discount after the trial expires. For example, if the trial expires but the user subscribes within seven days, they are still eligible for the discount.

This way, you might sway some percentage of convinced-but-not-fully-bought-in users and use the additional subscription period to seal the deal. Proper user onboarding is one of the most powerful tools you have. Good luck getting a percent adoption rate for any other feature.

Yet, although people seem to acknowledge that and add onboarding to their products, they often neglect dedicated onboarding for the trial.

Let that sink in. If you have a freemium product, your premium offering is, in fact, a different product from the free version of your product. You can even incentivize users to use your premium features by extending their trial or giving them some extra credits based on their feature usage during the trial.

The most important objective you have during the trial is to hook users into using your product :. To properly hook users, you need first to offer enough external triggers for them to develop their own internal triggers.

Ensure you understand in what context users use your product and prompt them to return to it by implementing a proper push strategy or taking care of your lifecycle emails. If your trial period is too short, users will not have enough time to properly understand the value you are offering and get hooked on the product.

Also, if your product is subject to fraudulent behavior e. You want to find a sweet spot when the trial is long enough for users to fully grasp the value and short enough so they are still in the honeymoon phase when you ask them for money.

Your primary long-term opportunity to improve your free trial conversion rate is to provide as much value for customers as possible. Experimenting with various free trial approaches can help you lift your metrics and improve revenue quickly, but from a long-term perspective, optimizations are not a strategic opportunity.

Working on your value proposition is. The free trial experience is a critical moment of the user journey. You usually get this opportunity once, so use it well.

If you hook the user during this limited time, you win loyal, long-term subscribers. However, at the end of the day, the most important thing you can do is improve the value of your product.

Featured image source: IconScout. LogRocket identifies friction points in the user experience so you can make informed decisions about product and design changes that must happen to hit your goals. With LogRocket, you can understand the scope of the issues affecting your product and prioritize the changes that need to be made.

LogRocket simplifies workflows by allowing Engineering, Product, UX, and Design teams to work from the same data as you , eliminating any confusion about what needs to be done.

Get your teams on the same page — try LogRocket today. Ellen Linardi, SVP of Product and Design at Clover, shares how her design-oriented team came to understand the importance of system thinking. As a PM, you want to make knowledge sharing as easy as possible to avoid bottlenecks and keep your team operating autonomously.

Asynchronous communication can enable you to remain focused on your work so that you have fewer distractions and are more productive.

Sapna Gulati discusses how GenAI is changing the game for product managers to focus more on strategic innovation and competitiveness. Blog Dev Product Management UX Design Podcast Features Solutions Solve User-Reported Issues Find Issues Faster Optimize Conversion and Adoption.

Get a Demo Sign In. LogRocket generates product insights that lead to meaningful action LogRocket identifies friction points in the user experience so you can make informed decisions about product and design changes that must happen to hit your goals. Share this: Click to share on Twitter Opens in new window Click to share on Reddit Opens in new window Click to share on LinkedIn Opens in new window Click to share on Facebook Opens in new window.

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Free trials can help potential customers understand the product's value without risk. Even big names like Disney, Netflix, and Amazon offer free But free trials can make life easy for other people, too—even your colleagues. A businesswoman demoing an app for two businessmen. Maybe your sales team gives A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-: Free trial opportunities

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